Family Pet Ownership is Up to 70% from 56%
https://www.americanpetproducts.org/press_industrytrends.asp
People Invest Even More in Their Pets
https://www.iii.org/fact-statistic/facts-statistics-pet-ownership-and-insurance
https://www.americanpetproducts.org/press_industrytrends.asp
2020-21 was a positive, but challenging, year for the industry, which is working hard to adapt to a new environment.
https://petlifetoday.com/state-of-pet-healthcare/
Pets are Seen as Family Members
80% consider their pets to be family members. 85% of dog owners. 76% of cat owners.
https://humanepro.org/page/pets-by-the-numbers
Other research says 95% consider pets part of their family.
The Veterinarian Profession is Healthy
Good News at Pet Shelters
In the last decade, animal intake is down more than 10% from 7.2M to 6.3M annually.
In the last decade, the number of animals euthanized has dropped by 60%, from 2.6M to 0.9M annually.
The failure rate has dropped from 36% to 14%, or 1/3 animals to just 1/7.
https://www.aspca.org/helping-people-pets/shelter-intake-and-surrender/pet-statistics
Growth of “No Kill” Shelters is a Big Success Story
https://bestfriends.org/about/our-story/no-kill-timeline
Charitable Giving to Animal Welfare Organizations is Growing
https://info.rkdgroup.com/aw2020benchmarks
Animal welfare giving is up 10% in the latest quarter.
Even before the pandemic, this philanthropic subsector was seeing 9% annual growth rate.
There are opportunities for significant charitable giving increases in this subsector, and strategies for securing greater support are clear.
Animal welfare organizations’ effectiveness is tracked, leading to more effective operations and opportunities for donors.
The Betty White Challenge may raise millions more for animals.
