James Carville once tried to greatly simplify American politics. I’m going to take a longer term view, back to the 1940’s, using the Gallup Poll’s “Most Important Problem” surveys. He’s only partly right, IMHO.
For 1948-83, I’ll use the top problem from each year to greatly simplify the analysis.
In the Cold War period (1948-62), the economy was most important 3/14 years (20%). International affairs, aid, war, peace, nuclear attacks, etc. held the top spot for 10/14 years (70%). Race was the leading issue in 1956 (tied).
Terrorism and Economy Seen as Top Problems Facing Country Today, but Neither Dominates (gallup.com)
From 1963-72, Vietnam, War and Peace dominated in 7/11 years (63%). Race was the biggest issue in 2 years (18%). Crime/violence first became a leading issue in 1968. Ethics, morality and families also first became a top issue in 1968.
Through the transitional 11 years of 1973-83 (Nixon, Ford, Carter, early Reagan), the economy scored 22 of the 23 votes. The “environment” in 1974 was the sole outlier. Foreign affairs scored zero after its 25 year reign. Inflation was the largest economic issue, as “stagflation”, supply chain disruptions, gas shortages and oil prices pinched.
Inflation placed in 2 of the next 4 years as an issue, but was a relatively unimportant factor thereafter, registering in just 7 of the next 32 years (23%).
Paul Volcker’s Noble War on Inflation (yahoo.com)
In these first 35 years, the economy and international affairs were each half of the high visibility topics. Domestic affairs were a minor focus, aside from the issue of race, racism and race relations. The counterculture of the 1960’s and the reaction against it would have a greater impact later.
For the next 36 years, I’ll use a hybrid measure for important problems. Issues which were either in the “top 4” for the year or which claimed the attention of at least 10% of the respondents are recorded as important.
In this timeframe, economic issues wax and wane in importance, but overall they account for 42% of all topics. Economic topics at the end of senior Bush/Clinton were 70% of all responses. They declined in Clinton times to 40% and eventually just 20%. Economic worries increased to 40% in early junior Bush times, but declined to just 20% by the end of his tenure. Obama presided over the Great Recession, with 70% of economic topics ascendant, slowly declining to 30%. Trump inherited a healthy economy, with only 15% of those surveyed considering it a top issue.
Record-Low 12% Cite Economic Issues as Top U.S. Problem (gallup.com)
In the late Reagan period (1984-88), the economy remains the primary focus with 2/3rds of the votes (14/22). The budget deficit/government spending becomes a priority, recognized in each of the 5 years as a highly important issue. Federal government budget deficits exceeded 3% of GDP for the first time since WWII in the Reagan presidency and remained at this level for a decade until a Clinton/congressional compromise returned it briefly to break-even.
International issues remained visible in Reagan times, with 5/22 votes (23%). With the end of the “Cold War” we have a dozen years with no priority international issues.
The first “emerging” domestic issue in the Reagan years was “drugs”. It was a priority for 3 of those 5 years (15%) and 6 of the next 12 years (10%). Democrats, some then and many now, claim that this was a veiled racist signal. Republicans, as in Prohibition, pointed to the direct negative impact on individuals and the collateral damage to others. Americans, in general, believed that “drugs” were a significant social problem for many decades, increasing with the more recent “opioid crisis”.
In U.S., 65% Say Drug Problem ‘Extremely’ or ‘Very Serious’ (gallup.com)
The Bush Sr years showed 50% attention (8/16) to economic issues: jobs, budget and overall. Drugs remained a major focus in 1989-92. Poverty became a material issue at this time, scoring a top rating in all 4 years and in 5 of the next 8 Clinton years. This generally Democratic favorable issue expired in the 90’s after “welfare reform” without major policy implications.
Government Ranks as Top U.S. Problem for Third Year (gallup.com)
During Clinton times, economic issues were just one-third of the total (14/45). Foreign policy issues were non-existent. This created a vacuum for policy wonks and spinners to guide the public. Republicans clearly won this battle. The “war on drugs” continued, with moderate Democrats supporting additional measures. The “war on crime” was a top issue in 7/8 Clinton years. Again, Democrats pointed to veiled racism, while Republicans leveraged the statistics.
No Single Problem Dominates Americans’ Concerns Today (gallup.com)
The “culture wars” began in earnest, with “ethics, morality and family values” becoming a priority issue in 4 of the 8 Clinton years, highlighted by his impeachment on moral issues.
Secondary education quality became a national political issue. The 1983 study of “A Nation at Risk” highlighted the shortcomings of the decentralized US public education system. Although Republicans sought to eliminate the national Department of Education, they effectively criticized the American public education “system” as inadequate, captured by unions and in need of a competitive challenge through vouchers. President Clinton could not dodge the challenge and made improving the education system a priority. President W Bush followed in his footsteps.
Clinton presided over the consolidation of American superpower status, the expansion of Republican promoted free trade, balanced budgets and the embrace of the capitalist market system (The third way). This was not seen as a Democratic win or compromise, but an opportunity to focus on domestic policy issues, by wise Republican strategists at the national level.
Clinton also attempted to deliver some form of national health care. He failed. But, this was a top policy issue in 4 of his 8 years. It continued to be an issue in the W Bush years, even though no solution was proffered. The basic criticism of “national government” (think Spiro Agnew) re-emerged in the Clinton years, earning priority status in 2 of his 8 years in office.
Public Trust in Government: 1958-2021 | Pew Research Center
9/11 changed the world. In W Bush years, the economy ranked a top priority in one-third of minds (12/32). Terrorism and war in the Middle East was of the same magnitude (12/32). Crime, ethics, education and government became less important. Health care remained a priority (3/32) even though no “solution” was found.
Terrorism and Economy Seen as Top Problems Facing Country Today, but Neither Dominates (gallup.com)
In the Obama years, economic issues were rightfully the priority, earning two-thirds of the votes (19/30). The Republican driven “culture” issues were not as highly visible in this period. Health care was a priority issue, and continued to be so through the Trump years as Republicans fought to reverse this legislation.
Economy, Healthcare Top “Most Important Problem” List (gallup.com)
The legitimacy/illegitimacy of the national government began as a criticism of the Clinton years. This faded in the W Bush years, but came roaring back for 8/8 of the Obama years. Once again, Democrats pointed to racism, while Republicans increasingly criticized the basic validity of national government decisions that restricted individual choice.
Public Trust in Government: 1958-2021 | Pew Research Center
Record High Name Government as Most Important Problem (gallup.com)
Government Ranks as Top U.S. Problem for Third Year (gallup.com)
Trump inherited a solid economy and a world with fewer major active conflicts. Economic and foreign policy issues were not a priority. Traditional Republican “culture wars” issues were also less important to the public. Trump was able to raise immigration and trade to the status of important subjects. Health care remained an issue for 1 year with the failed attempt to unseat Obamacare and 1 year of Covid. Race became a priority issue for 4/4 Trump years. “Unifying the country” earned a top 4 spot in the last 2 years. Criticism of “the government” continued as a top 4 issue in all 4 years of the Trump presidency.
Heightened Racial Concern a Clear Legacy of Floyd’s Death (gallup.com)
More Americans Cite COVID-19 as Most Important U.S. Problem (gallup.com)
Across 70 years, the economy accounts for 44% of the votes. International affairs account for one-sixth of the votes. Domestic policy issues account for 40% of the total. Republicans were more effective at framing public thoughts, guiding their preferred domestic policy issues to be 25% of the total.
Most Important Problems: By Presidency and Category
48-62 | 63-72 | 73-83 | 84-88 | 89-92 | 93-00 | 01-08 | 09-16 | 17-20 | 84-20 | |
Cold W | Viet | Trans | Reag | Bush | Clint | W | Obama | Trump | ||
Inflation | 8 | 2 | 2 | 3 | 2 | 9 | ||||
Jobs | 3 | 5 | 2 | 4 | 3 | 8 | 1 | 23 | ||
Budget | 5 | 2 | 3 | 1 | 22 | |||||
Economy | 3 | 11 | 2 | 4 | 5 | 6 | 8 | 25 | ||
SUB | 3 | 0 | 22 | 14 | 8 | 14 | 12 | 19 | 1 | 68 |
Intl/Aid | 5 | 1 | 1 | |||||||
Viet/War | 5 | 7 | 0 | |||||||
ME/War | 4 | 7 | 11 | |||||||
Terror | 5 | 5 | ||||||||
SUB | 10 | 7 | 0 | 5 | 0 | 0 | 12 | 0 | 0 | 17 |
Crime | 1 | 7 | 1 | 8 | ||||||
Guns | 1 | 1 | ||||||||
Culture | 1 | 4 | 1 | 5 | ||||||
Drugs | 3 | 3 | 3 | 9 | ||||||
Educn | 5 | 1 | 6 | |||||||
Immigrn | 1 | 3 | ||||||||
SUB | 0 | 2 | 0 | 3 | 3 | 20 | 4 | 0 | 2 | 32 |
Poverty | 4 | 5 | 9 | |||||||
Health | 1 | 4 | 3 | 2 | 2 | 12 | ||||
Race | 1 | 2 | 1 | 4 | 5 | |||||
Environ | 1 | 1 | ||||||||
Unifying | 2 | 2 | ||||||||
SUB | 1 | 2 | 1 | 0 | 5 | 9 | 3 | 3 | 8 | 28 |
Govt | 2 | 1 | 8 | 4 | 17 | |||||
Total | 14 | 11 | 23 | 22 | 16 | 45 | 32 | 30 | 15 | 160 |