Civility: Nature versus Nurture

Nature vs. Nurture: The Source of Your Personality – eRep

Introduction

The modern definition of Civility emphasizes the role of 54 behaviors in 7 categories. Some of these are considered natural, others variable, a few neutral, and a handful opposed by nature. Each behavior is considered easy, moderate or difficult to learn. Combining nature and nurture, the behaviors can be ranked from easiest to most difficult to achieve.

Civility is Really About 7 Behaviors – Good News

Natural and Easy to Develop

Emphasizing common interests. Awareness of nonverbal clues. Acknowledging others. Building confidence from interactive success. Benefitting from engagements. Setting higher goals based upon others. Building organizations to pursue strategic goals. Using tools to make organizations more effective. Managing conflicts. Employing optimism. Showcasing trustworthiness. Feeling and showing empathy. Serving others.

Natural, Yet Moderately Difficult to Develop

Giving and receiving praise. Applying skills in different domains. Building cooperative environments. Developing emotional awareness. Growing self-respect. Refining emotional self-control. Finding resilience. Seeing how organizations really work. Taking the perspective of others.

Varied by Nature; Moderately Difficult to Develop

Mirroring communications. Speaking kindly. Managing boundaries. Developing others. Inspiring others. Showing authenticity. Being self-confident. Adapting to changed circumstances. Seeking initiative. Achieving.

Varied by Nature; Difficult to Develop

Prioritizing problem solution over personal debate. Creative thinking. Defining and optimizing processes. Translating public policies into law and administration. Systems reasoning.

No Natural Support

Improving organizational design. Improving meeting management. Developing cultural awareness. Strategic thinking. Apologizing.

Opposed by Human Nature; Moderate Work to Overcome

Seek first to understand rather than respond. Invest in continuous improvement. Find new perspectives from working with others. Employ the latest analytical tools.

Opposed by Human Nature; Hard Work to Overcome

Patience. Embracing feedback. Managing change. Managing complex projects. Accurate self-assessment.

Summary

The 7 Civility values of human dignity, respect, acceptance, responsibility, constructiveness, intentionality and public spiritedness drive the 7 Civility behaviors of self-awareness, self-management, social awareness, relationship management, communications, growth and problem-solving. Some of the detailed behaviors are natural and easy to apply. Others have less natural support and require greater personal effort to develop.

Google AI Notes (3/12/26)

The capacity for emotional self-awareness is a core part of human nature, though its expression is more of a learned skill than an automatic instinct. While humans have a unique biological predisposition for this awareness, most individuals must actively develop it throughout their lives. [1, 2, 3, 4]

Biological and Evolutionary Basis

  • Innate Capacity: Humans possess a unique biological “blueprint” for emotional awareness due to disproportionate expansion of the cerebral cortex during evolution.
  • Neural Infrastructure: The insula acts as a brain-to-body map, sensing physical signals like heart rate and muscle tension (interoception) to help identify internal emotional states.
  • Survival Catalyst: Evolutionary theories suggest primal emotions like fear acted as a catalyst for the emergence of self-awareness, transitioning humans from reflexive “instinct” to “inner experience” to better predict and navigate danger. [1, 2, 4, 5, 6]

Developmental Reality

  • A Learned Competency: Despite our biological potential, emotional self-awareness is considered a “competency” that must be practiced, much like swimming or tennis.
  • Early Childhood Influence: A child’s awareness level is heavily shaped by their early environment; supportive caretaking encourages reflection, while harsh or unpredictable environments may prioritize short-term survival over self-reflection.
  • The “Awareness Gap”: Research indicates a significant gap in actual self-awareness; while roughly 95% of people believe they are self-aware, studies show only 10–15% truly meet the criteria. [1, 2, 3, 4, 7, 8, 9]

Core Components

  • Internal Awareness: Understanding your own values, passions, and emotional triggers.
  • External Awareness: Understanding how others perceive you and your impact on them.
  • Emotional Granularity: The ability to distinguish between specific feelings (e.g., distinguishing “disappointment” from general “stress”) rather than experiencing them as a single, vague sensation. [1, 9, 10, 11]

While accurate self-assessment is possible, research suggests it is not naturally intuitive for most humans. Instead, human nature is characterized by systematic biases that favor a positive self-view over an objective one. [1, 2, 3, 4, 5]

The Prevalence of Inaccuracy

Most people demonstrate a “better-than-average” effect, believing they possess superior skills compared to their peers in broad domains: [2, 5, 6]

  • Leadership and Social Skills: In one study, 70% of high schoolers rated themselves above average in leadership, and 100% did so for social skills.
  • Professional Competence: Approximately 94% of college faculty believe their work is better than that of their average peer.
  • Safety: 93% of U.S. drivers consider themselves in the top 50% for driving ability, including those hospitalized for accidents they caused. [6, 7]

Why Accurate Assessment is Difficult

Several psychological and neurological factors “hardwire” us for inaccuracy: [8, 9, 10]

  • The Dunning-Kruger Effect: Individuals with lower competence in a skill often lack the very knowledge required to recognize their own incompetence, leading to the widest margins of overestimation.
  • Ego Protection: The brain is designed to filter uncomfortable truths and reframe setbacks to maintain a narrative where we are reasonable and well-intentioned.
  • Biased Information Processing: We naturally use confirmation bias to seek evidence that supports our self-image while dismissing contradictory feedback.
  • Evolutionary Strategy: Self-deception may have evolved as a way to better deceive others; by believing our own “inflated” stories, we display more confidence and avoid the telltale signs of lying, which helps in social advancement. [2, 3, 11, 12, 13, 14]

When Self-Assessment is Accurate

Accuracy is generally higher under specific conditions: [15]

  • Concrete Tasks: People are more accurate when assessing specific, measurable skills (like athletics) rather than vague ones (like “managerial ability”).
  • External Feedback: Accuracy improves significantly when individuals are provided with objective, non-threatening diagnostic cues and are held accountable for their self-ratings.
  • Clinical Exceptions: Interestingly, one group that consistently demonstrates accurate self-knowledge—whose self-estimates align closely with external standards—are those who are clinically depressed. [6, 13, 16]

Self-confidence is generally considered a learned skill rather than an innate biological trait, though humans possess a biological “predisposition” that can influence their baseline. While no specific “confidence gene” has been identified, research suggests that genetics may account for roughly 15% to 34% of the variance in self-confidence among individuals. [1, 2, 3, 4]

The Nature vs. Nurture Balance

The development of self-confidence is a complex interplay between your biological starting point and your life experiences: [5, 6]

  • Biological Predisposition: Some people are naturally more geared toward optimism or may have a “temperamental style” that makes them less prone to anxiety.
  • Early Childhood: A child’s nascent confidence is often “birthed” through early relationships with parents or caregivers. Positive reinforcement and supportive environments foster a sense of worth, while critical or unsupportive ones can undermine it.
  • The Power of Experience: Over time, “nurture” often takes a lead role. One study found that as we age, the influence of genetics on self-esteem decreases, with environmental factors becoming more dominant. [2, 4, 7, 8, 9]

Key Drivers of Confidence

According to Psychology Today, confidence is an “ability that can be acquired and improved over time” through several key mechanisms: [10, 11]

  • Competence-Confidence Loop: Achieving success in specific tasks builds a belief in your own abilities, which in turn motivates you to take on harder challenges.
  • Social Learning: Observing role models who demonstrate confidence can inspire similar attitudes in others.
  • Metacognition: Modern cognitive science suggests that confidence involves “self-assessment”—the ability to realistically judge your own performance.
  • Body Language: Research into the “bidirectional relationship” between body and mind suggests that adopting confident postures can actually induce a more confident physiological state. [7, 12, 13, 14]

Common Misconceptions

  • Innate vs. Developed: Many believe you are simply “born with it,” but experts emphasize that it is a masterable skill developed through practice, like any other talent.
  • Arrogance vs. Confidence: True confidence stems from self-awareness and accepting one’s weaknesses, whereas arrogance often masks insecurity with a facade of superiority. [1, 4, 10, 15]

Psychologically and biologically, humans appear to have an inborn desire for self-respect, though attaining and maintaining it is a complex process shaped by both nature and nurture. [1, 2]

The Innate Drive for Respect

  • Fundamental Human Need: Abraham Maslow’s Hierarchy of Needs classifies “esteem” as a fundamental human requirement. This includes a “higher” version focused on self-respect, which encompasses the need for strength, competence, and freedom.
  • Inborn Desire: Humanists like Maslow argue that people have an inborn desire to achieve their full potential, which necessitates a foundation of self-esteem and self-respect.
  • Evolutionary Advantage: From an evolutionary standpoint, self-evaluation (related to self-respect) may have evolved to help individuals track their social standing and maintain the social bonds necessary for survival. [1, 3, 4, 5]

The Learned Component

While the need for self-respect may be innate, the ability to maintain it is often a learned skill: [6, 7, 8]

  • Childhood Development: Self-respect is largely fostered in childhood through unconditional love and appreciation from caregivers.
  • The “Muscle” of Integrity: Modern psychology views self-respect as something built “brick by brick” through keeping small promises to oneself and acting in alignment with personal moral standards.
  • Biological Predispositions: Some research suggests a biological basis for confidence and self-worth, with certain genetic variants (like those related to oxytocin receptors) being linked to higher self-esteem. [6, 9, 10, 11, 12]

Why High Self-Respect Matters

  • Mental Health: High self-respect is a significant buffer against depressive symptoms and anxiety.
  • Boundaries and Rights: It allows individuals to perceive themselves as having equal rights to others, which is critical for setting healthy boundaries and participating in society.
  • Internal vs. External: Unlike self-esteem, which can fluctuate based on external success, self-respect is an internal judgment based on integrity. [9, 11, 13, 14, 15, 16]

While modern culture often frames authenticity as a “higher state” to be achieved, many psychological and philosophical perspectives suggest that it is indeed fundamental to human nature, though often suppressed by social pressures. [1, 2]

Perspectives on Authenticity as Human Nature

  • The Inherent Drive: Many psychologists view the drive toward authenticity as a primitive need. When we act against our core values, we often experience “inauthenticity” as a form of emotional distress, dissonance, or even physical drain.
  • Authenticity as an Emotion: Some researchers argue that authenticity is not a fixed trait but an emotion that fluctuates based on how well our current actions align with our internal values. In this sense, “feeling authentic” is a natural biological feedback mechanism.
  • Universal Value: A vast majority of people—particularly Gen Z—rank being true to oneself as their most important personal value, suggesting a deep-seated human desire for genuine self-expression. [2, 3, 4, 5, 6, 7]

Why It Doesn’t Always Feel “Natural”

Despite being part of our nature, authenticity is frequently compromised by other equally natural human drives: [8]

  • Social Conformity: Humans are inherently social creatures. The need for social acceptance often leads us to “mask” our true feelings to fit in or protect others’ feelings.
  • Self-Protection: Vulnerability—a key component of authenticity—can feel dangerous. We naturally develop “masks” or professional “playbooks” as defense mechanisms against judgment or career setbacks.
  • Adaptability: Being “different” versions of yourself (e.g., at work vs. with family) is actually a sign of emotional intelligence and social functionality, rather than a lack of nature. [1, 2, 9, 10, 11]

Key Differences in Definition

Understanding if it’s “natural” depends on how you define it:

  • Authenticity vs. Honesty: Being authentic doesn’t mean being brutally honest in every moment; it means making choices (like a polite “white lie” to be kind) that still align with your internal values.
  • Authenticity vs. Realness: “Realness” is acting without regard for consequences. Authenticity is acting with self-awareness and intention. [2, 12, 13, 14, 15]

Ultimately, while the drive to be authentic is natural, the practice of it often requires conscious effort and courage to overcome the natural fear of social rejection. [1, 5]

These articles discuss the relationship between authenticity, social conformity, and self-protection as fundamental human tendencies:

Emotional self-control is a fundamental aspect of human nature, yet it is a capacity that must be developed through learning and practice rather than an fully formed ability we are born with. [1, 2, 3]

The Role of Biology and Evolution

  • Unique Human Trait: The ability to manage impulses and emotions for long-term goals is a key feature that separates humans from most other animals.
  • Brain Structure: This capacity is primarily rooted in the prefrontal cortex, which acts as a “control center” to moderate baser emotions and urges from primitive brain areas like the amygdala.
  • Adaptive Survival: From an evolutionary perspective, self-control emerged because it was essential for cooperative social living, helping humans avoid social exclusion and build stable groups.
  • Energy Resource: Some research suggests self-control relies on physical resources like blood glucose, meaning it can fluctuate based on energy levels and stress. [2, 4, 5, 6, 7, 8, 9, 10, 11, 12]

Development and Learning

  • Learned Skill: While humans are biologically “hardwired” with the potential for self-control, the actual skills (emotional regulation) are typically acquired during childhood.
  • Age and Growth: Emotional control generally improves with age as the brain matures and individuals learn more effective coping strategies.
  • Individual Differences: Factors such as genetics, upbringing, and past trauma can influence how easily a person can exercise self-control. [2, 13, 14, 15, 16, 17]

Why We Fail

  • Stress Vulnerability: Under acute stress, the prefrontal cortex can “shut down,” allowing primitive impulses to take over.
  • Willpower Limits: Some theories suggest willpower is a finite resource (ego depletion) that can be exhausted by repeated use throughout the day.
  • Environment Mismatch: Our evolved emotional responses (like fear or anger) are sometimes mismatched with the modern world, making them harder to regulate in non-survival contexts. [2, 5, 8, 18, 19]

These articles explore the biological and developmental aspects of self-control, detailing its role in human nature and societal functioning.

Yes, adaptability is a fundamental part of human nature, primarily driven by our biological makeup and unique social behaviors. While individuals vary in their natural tendency to embrace change, humans as a species are defined by their capacity to learn and adjust to diverse environments. [1, 2, 3, 4, 5]

Biological and Cognitive Foundations

  • Neuroplasticity: This is the brain’s physical ability to be shaped by experience. It is the literal basis for all human learning, allowing the brain to reorganize itself and retain new information throughout life.
  • Built-in Strategy: Humans possess “adaptive developmental plasticity,” an evolved trait that allows different behaviors and tendencies to emerge from a single genotype based on the environment into which a person is born.
  • Dynamic Learning Rates: Research shows humans naturally and dynamically adjust their “learning rate” based on environmental uncertainty, increasing focus when change points are detected. [1, 6, 7, 8]

Social and Evolutionary Drivers

  • Social Learning: A defining human feature is the ability to learn from others. This allows for the accumulation of complex knowledge (tools, beliefs, practices) across generations, which no single individual could invent alone.
  • Adaptability Over Instinct: Unlike many animals that rely on fixed instincts, human success is driven by the flexible switching between individual exploration and social learning.
  • Global Expansion: This innate adaptability has allowed humans to occupy a wider range of habitats than any other terrestrial species. [3, 9, 10, 11, 12]

Key Characteristics of Adaptable Learners

While the capacity is universal, “Master Adaptive Learners” often display specific traits: [13, 14]

  • Curiosity & Motivation: Natural drivers that sustain the learning process.
  • Growth Mindset: The belief that abilities can be developed through effort.
  • Resilience: The ability to bounce back from mistakes and persist through difficult problems.
  • Openness: Being willing to change one’s mind when presented with new evidence. [13, 14, 15, 16, 17]

Achievement motivation is considered a fundamental aspect of human nature, though its specific expression is a complex blend of innate biological drives and learned social experiences. [1, 2, 3]

Is it Innate or Learned?

Psychological consensus suggests that while the “building blocks” of achievement are universal, the motivation itself is heavily shaped by environment: [4, 5, 6]

  • Innate Foundations: The affective basis for achievement—such as the capacity to feel pride in success or shame in failure—is deeply anchored in biological evolution. These early signs appear in children as young as 3.5 years old during competitive play.
  • Learned Needs: Major theories, such as McClelland’s Human Motivation Theory, argue that the specific “need for achievement” is a learned drive developed through life experiences and culture.
  • Universal Driver: Regardless of culture, most individuals are driven by a mixture of three basic needs: achievement, affiliation (relationships), and power (influence). [1, 2, 3, 7, 8]

Key Characteristics of Achievement Motivation

People with high achievement motivation typically share specific behavioral patterns: [9, 10]

  • Preference for Moderate Challenges: They avoid tasks that are too easy (no satisfaction) or too difficult (high risk of uncontrollable failure), preferring goals that require real effort but are attainable.
  • Feedback Seeking: They crave regular, specific, and factual feedback to measure their progress against their own standards.
  • Internal Satisfaction: The primary reward is the personal sense of accomplishment and mastery rather than external praise, status, or financial gain.
  • Persistence: This drive enables individuals to persevere through setbacks, viewing failure as data to improve rather than a reflection of incompetence. [11, 12, 13, 14]

Why It Matters

Achievement motivation is a better predictor of long-term success in academic and professional settings than raw intelligence alone. It is closely linked to self-efficacy—the belief in one’s own capacity to succeed—which reinforces the drive to take on further challenges. [12, 15]

Would you like to explore strategies to increase your own achievement motivation or learn more about how it differs from external rewards like money?

Psychological research suggests that while humans are not necessarily born with a fixed level of initiative, the potential for it is inherent in our nature as a proactive, problem-solving species. Experts often describe initiative more as a “muscle” or a skill that is cultivated through practice rather than a purely biological trait. [1, 2, 3, 4, 5]

Is Initiative “Natural”?

  • A “Muscle” Not a Birthright: Many experts argue that no one is born with a set level of initiative. Instead, it is developed through trial, error, and repetition.
  • Proactivity as a Survival Mechanism: Evolutionary perspectives suggest humans are “hardwired” to work together and solve problems to ensure group survival, which requires individuals to take the lead in identifying threats or opportunities.
  • Psychological Drivers: Initiative is closely linked to self-efficacy—the belief in your own ability to succeed. People with higher self-confidence are naturally more inclined to act without being told. [1, 2, 3, 6, 7]

Why Some People Have More Than Others

While the capacity is universal, its expression varies based on several factors:

  • Personality Traits: Proactivity is often linked to traits like conscientiousness and extroversion.
  • Environment and Culture: Environments that reward autonomy and trust encourage initiative, while rigid hierarchies or fear of failure can suppress it.
  • Early Development: Upbringing and education play a critical role in “strengthening” the initiative muscle. [3, 8, 9, 10, 11, 12]

Key Components of Strong Initiative

According to researchers, individuals with strong initiative consistently display three key elements: [13]

  1. Self-Starter Attitude: Acting without waiting for permission or instructions.
  2. Opportunity Recognition: Seeing potential for improvement where others see obstacles or “business as usual”.
  3. Willingness to Act: Moving from the idea phase to concrete action, often involving a calculated risk. [1, 6, 7, 14]

Taking initiative is increasingly viewed as a transformative mindset that can be learned and improved at any stage of life. [7, 15]

Research suggests that human beings are hardwired to be more optimistic than not. While individual outlooks vary, a majority of people worldwide exhibit a natural “optimism bias,” which influences how the brain processes information about the future. [1, 2, 3, 4, 5]

Evidence for Inherent Optimism

  • The Optimism Bias: Approximately 80% of individuals exhibit a tendency to overestimate the likelihood of positive events and underestimate negative ones, regardless of whether they identify as optimists or pessimists.
  • Neural Wiring: Brain imaging indicates that we process positive information more efficiently than negative information. Frontal brain regions are less precise when encoding worse-than-expected information, which hinders us from updating our beliefs in a negative direction.
  • Universal Phenomenon: A global study found that 89% of individuals expect the next five years to be as good or better than their current life, suggesting optimism is a universal human trait. [1, 4, 5]

Origins and Influences

  • Genetic Factors: Dispositional optimism is estimated to be approximately 25% heritable.
  • Environmental Impact: While we may be born with an optimistic baseline, childhood environment—specifically parental warmth and financial security—significantly predicts adult optimism.
  • Evolutionary Purpose: Some experts believe our brains were wired for optimism to lower stress levels, boost self-esteem, and provide the motivation needed to take risks and pursue goals. [5, 6, 7]

Benefits and Risks

  • Health and Longevity: Optimists tend to have stronger immune systems, better cardiovascular health, and live longer than pessimists.
  • Resilience: Optimistic individuals are more likely to use “engagement coping,” facing problems head-on rather than avoiding them.
  • The Downside: Excessive optimism can lead to unrealistic risk-taking in health or finances, such as smokers underestimating their personal risk of disease. [2, 3, 5, 6, 7, 8]

While the impulse to maintain social bonds is part of human nature, apologizing effectively is not an innate instinct; rather, it is a sophisticated emotional skill that most people find naturally difficult. [1, 2, 3, 4, 5]

Human nature actually presents several psychological barriers that make a sincere apology counter-instinctive: [6, 7, 8]

Natural Barriers to Effective Apologizing

  • Self-Protection & Ego: Admitting fault is often perceived by the brain as a threat to one’s self-image or a sign of weakness. To protect our ego, we naturally lean toward moral disengagement, rationalizing our actions or blaming the other person instead of taking ownership.
  • The “Vulnerability Hangover”: A genuine apology requires vulnerability and the risk of rejection, as there is no guarantee the other person will offer forgiveness.
  • Perception Gaps: Research shows people naturally tend to overestimate how humiliating an apology will be while underestimating its benefits for both parties. [2, 9, 10, 11, 12]

The Learned “Art” of Apology

Effective apologies must be practiced because they require specific components that don’t always come naturally, such as: [2, 13]

  • Full Accountability: Avoiding the “but” (e.g., “I’m sorry, but…”) which naturally surfaces as a defensive mechanism.
  • Acknowledgment of Harm: Validating the other person’s pain rather than just stating “I’m sorry” for the action itself.
  • Offer of Repair: Committing to concrete behavioral changes to prevent the offense from happening again. [1, 10, 14, 15, 16, 17]

Biological & Social Nuances

  • Physical Effects: While giving an apology is hard, human bodies are biologically responsive to receiving them; effective apologies can lower blood pressure and steady heart rates in the recipient.
  • Gender and Mindset: Women tend to apologize more frequently because they often perceive offenses as more severe than men do, not necessarily because they are “better” at it. People with a growth mindset—the belief that personality can change—are generally more likely to apologize effectively because they see mistakes as learning opportunities rather than fixed character flaws. [10, 12, 14, 18, 19]

Scientific research generally suggests that human nature is predisposed toward trustworthiness, as it is an essential biological and social mechanism for survival. While humans have a capacity for both cooperation and betrayal, the consensus among many psychologists and neuroscientists is that we are “hardwired” to be mostly honest and cooperative. [1, 2, 3, 4]

The Biological Basis for Trustworthiness

  • Oxytocin: This hormone plays a critical role in social bonding and encourages individuals to take social risks, such as trusting others. Research shows that when humans cooperate, the reward centers of the brain light up, making it feel good to be trusted.
  • Hard-Wired Cooperation: Evolutionary biology suggests humans evolved as reliable cooperators because group living required it.
  • Prosocial Guilt: Most people possess “guilt-proneness,” a neural mechanism that causes them to feel “squeamish” or guilty when betraying someone’s trust, which naturally encourages reliable behavior. [2, 3, 4, 5, 6, 7]

The Role of Environment and Choice

While the biological foundation exists, trustworthiness is often viewed as a practice or choice rather than a fixed genetic trait. [8, 9]

  • Practice over Trait: Experts at Psychology Today emphasize that trustworthiness is built through consistent daily patterns of honesty, clarity, and competence.
  • Environmental Influence: Factors like childhood upbringing and current social environments (e.g., political stability or corruption) significantly impact whether an individual’s natural inclination to be trustworthy is reinforced or eroded.
  • Pragmatic Skepticism: Humans also have an innate “xenophobia” or defensive instinct that leads to caution with strangers, suggesting that while we are capable of trust, we are also biologically designed to be vigilant against exploitation. [3, 8, 10, 11, 12, 13, 14]

What Makes a Person Trustworthy?

Psychological research, such as Brené Brown’s Anatomy of Trust, identifies several core pillars of trustworthiness: [15, 16, 17]

  • Reliability: Consistently doing what you say you will do.
  • Accountability: Taking ownership of mistakes instead of deflecting.
  • Integrity: Choosing courage over comfort and practicing one’s values rather than just professing them.
  • Benevolence: Genuinely caring for the interests of others rather than acting solely out of self-interest. [15, 18, 19, 20, 21]

Yes, research in psychology and biology suggests that it is in human nature to be resilient. Resilience is often described by experts as “ordinary magic”—a basic human capacity for adaptation that is common rather than extraordinary. [1, 2, 3, 4, 5]

Evidence for Natural Resilience

  • Widespread Success: Studies show that even after severe trauma, most individuals (roughly 50% to 65%) do not develop chronic psychological disorders like PTSD, indicating a natural capacity for self-healing.
  • Biological Foundations: Resilience is linked to specific brain structures (like the prefrontal cortex and hippocampus), neurotransmitters (dopamine and oxytocin), and even genetic factors that help regulate stress responses.
  • Survival Instinct: From an evolutionary standpoint, humans survived by being adaptable. This inherent drive for survival is a core component of resilient behavior. [1, 2, 6, 7, 8, 9, 10]

Resilience as a Learnable Skill

While there is a natural baseline, resilience is also widely viewed as a dynamic process or muscle that can be developed and strengthened over time. It is not a fixed trait you either have or don’t. [4, 5, 11, 12, 13]

Key factors that build and support this natural resilience include:

  • Social Support: Having at least one stable, committed relationship with a supportive adult or peer is one of the strongest predictors of resilience.
  • Cognitive Flexibility: The ability to reframe challenges, find meaning in adversity, and maintain a realistic, positive outlook.
  • Self-Regulation: Skills in managing strong emotions and impulses, often cultivated through practices like mindfulness or Cognitive Behavioral Therapy (CBT).
  • Agency: Believing that your actions can influence the outcome of an event (an internal locus of control). [1, 7, 9, 14, 15, 16, 17, 18, 19]

Yes, empathy is considered a fundamental part of human nature, rooted in both biology and evolution. While humans are born with an innate capacity for it, mature empathy is also a developed skill shaped by upbringing and social environment. [1, 2, 3, 4]

Biological and Evolutionary Roots

  • Innate Foundations: Humans are “hardwired” to empathize through mirror neuron systems and specific brain regions (like the anterior insula and amygdala) that activate when we see others in pain.
  • Evolutionary Advantage: Empathy likely evolved to ensure offspring survival (parental care) and to promote cooperation within social groups, which was essential for early human survival.
  • Early Emergence: Infants as young as 12 to 18 months display spontaneous helping behaviors and attempt to comfort others in distress, often without being prompted. [5, 6, 7, 8, 9, 10, 11]

The Two Components of Empathy

Research distinguishes between two primary forms of empathy that develop at different rates: [12, 13, 14]

  1. Affective (Emotional) Empathy: The automatic ability to “catch” and share another person’s feelings (e.g., feeling distressed when a baby cries). This is highly heritable (about 48%) and appears very early in life.
  2. Cognitive Empathy: The learned ability to intellectually understand another’s perspective or “theory of mind”. This develops later (typically maturing by age 4) and is more heavily influenced by environment and parenting. [10, 15, 16, 17, 18]

Natural Variations and Limitations

  • Genetic Influence: While most humans are born with the capacity for empathy, genetics account for roughly 10% to 50% of the variation in empathy levels between individuals.
  • Selective Nature: Natural empathy is often biased toward one’s own “tribe” or family; expanding empathy to strangers or out-groups typically requires conscious effort and cultural training.
  • Conditioning and Training: Empathy is mutable; it can decline (as often seen in medical training) but can also be intentionally strengthened through interventions like meditation or specific social skills training. [6, 15, 19, 20, 21, 22, 23, 24]

It is part of human nature to have an awareness of group dynamics, though much of this awareness operates unconsciously. Humans have evolved a “social brain” with specific psychological adaptations to navigate the complex threats and opportunities of group living. [1, 2, 3, 4, 5, 6]

The Evolutionary Basis

  • Survival Necessity: For ancestral humans, group living was an adaptive strategy for protection from predators and resource sharing.
  • Psychological Software: Evolution has provided humans with “psychological software”—innate mechanisms for identifying cheaters, managing status, and maintaining reciprocity—that often functions outside of conscious awareness.
  • Social Connection: The need to connect is considered more fundamental than the need for food or shelter. By age ten, most children have spent roughly 10,000 hours learning to make sense of people and groups. [1, 2, 4, 7, 8]

Biological Drivers of Group Awareness

  • The Social Brain: Specific neural networks (including the amygdala and hypothalamus) allow humans to make inferences about others’ intentions and feelings.
  • Hormonal Influence: Hormones like oxytocin promote trust and conformity within an “in-group”.
  • Mirror Neurons: These specialized cells enable individuals to automatically “mirror” or simulate others’ actions and emotions, facilitating empathy and group cohesion. [6, 9, 10, 11, 12]

Awareness vs. Influence

While humans are naturally wired to respond to group dynamics, they are not always consciously aware of how groups change their behavior: [2, 13, 14]

  • Social Personality: Individuals often adopt a “social personality” in groups, unconsciously imitating others and prioritizing fitting in over independent thought.
  • Implicit Norms: Group norms often emerge gradually through interaction and guide behavior without the individual’s conscious attention.
  • Developed Awareness: While the capacity for awareness is innate, social intelligence—the ability to consciously navigate and manage these dynamics—is a skill that is often refined through life experience and reflection. [3, 15, 16, 17, 18]

Scientific and psychological evidence suggests that being service-oriented is deeply rooted in human nature, driven by evolutionary survival strategies and biological wiring for connection. [1, 2]

The Biological & Evolutionary Basis

  • Instinctive Cooperation: Humans may be instinctively cooperative rather than purely selfish. From an evolutionary perspective, cooperative genes were likely selected because they offered a superior survival strategy for early human groups.
  • Neurological Rewards: Acts of service and kindness trigger the release of “feel-good” neurotransmitters like dopamine, serotonin, and oxytocin. This chemical response reduces stress and anxiety, reinforcing service-oriented behavior through a natural biological reward system.
  • The “Service-First” Mindset: Servant leadership often begins with a “natural feeling” or desire to serve first, which precedes the conscious choice to lead. [1, 2, 3]

Psychology of Service Orientation

  • Personality Traits: Research indicates that certain individuals are naturally more predisposed to service due to personality traits such as agreeableness (being helpful, sincere, and thoughtful) and extroversion.
  • Emotional Intelligence: Service orientation is a core component of social awareness. It involves the capacity to anticipate, recognize, and meet the needs of others, which is often considered a “virtue of humanity”.
  • Personal Fulfillment: Helping others provides a profound sense of purpose, achievement, and joy. This “positive irony” means that by focusing on others, individuals often improve their own mental clarity and physical health. [2, 3, 4, 5, 6, 7]

Environmental Influences

While the biological foundation exists, service orientation is also shaped by external factors: [8, 9, 10]

  • Upbringing & Environment: Childhood experiences and the socio-cultural environment significantly influence how naturally service-oriented an adult becomes.
  • Skill Development: Like any human trait, it can be cultivated. Improving skills like active listening, empathy, and proactive problem-solving can enhance one’s natural service-oriented tendencies. [4, 5, 11, 12]

Psychologists and evolutionary biologists generally agree that considering the perspectives of others—often called Theory of Mind—is a fundamental part of human nature, though it is a capacity that must be developed and can be influenced by environment. [1, 2, 3, 4]

Here is the breakdown of why this is considered an “innate” human trait:

  • Evolutionary Survival: Humans are “obligate gregarious” animals. Our ancestors survived by cooperating in tight-knit groups, which required predicting others’ intentions, needs, and reactions.
  • Biological Hardware: Most humans are born with mirror neurons, which fire both when we perform an action and when we observe someone else doing it. This provides a neurological basis for empathy and understanding another’s state.
  • Developmental Milestones: Children typically begin to understand that others have different thoughts and beliefs than their own between the ages of 3 and 5.
  • The “Tribal” Constraint: While we are naturally wired for empathy, we are also biologically prone to in-group bias. We find it much easier to consider the perspectives of people we perceive as “like us” than those we view as outsiders. [5, 6, 7, 8, 9]

In short, the capacity is nature; the application is often a choice or a learned skill. [10, 11, 12]

While culture is a fundamental part of human nature, being “culturally aware” in the modern sense—specifically, the conscious recognition and respect of cultural differences—is considered an evolved and learned skill rather than an automatic biological instinct. [1, 2]

The Role of Nature vs. Nurture

  • Innate Foundation: Humans are biologically programmed to enter into and create culture; it is the “quintessence of human nature”. We have an innate tendency to conform to our own group’s norms, which is more pronounced in humans than in other primates.
  • Learned Awareness: Most cultural identity and behaviors are developed unconsciously. True cultural awareness requires a proactive effort to step outside one’s “cultural comfort zone” or “fear zone” into a “learning zone”.
  • Social Reality: We are born into a world already imbued with cultural meaning and social practices that shape our selfhood before we have the cognitive capacity to define ourselves. [1, 3, 4, 5, 6, 7]

Why We Aren’t Naturally “Aware”

  • Ethnocentrism: Humans naturally view the world through their own cultural lens, often leading to unconscious biases and a tendency to judge others based on their own cultural standards.
  • The “Iceberg” Effect: Much of culture is nonvisible (values, beliefs, thought patterns) and becomes implicit over time, making it difficult to recognize even in ourselves without intentional reflection.
  • Requirement of Exposure: Awareness often only begins when we are exposed to another culture that challenges our own “natural” way of seeing the world. [5, 8, 9]

Benefits of Cultivating Awareness

Developing this skill is increasingly essential for success in a globalized society, offering several benefits:

  • Enhanced Interpersonal Relationships: Fosters empathy and reduces prejudices by helping individuals understand the lived experiences of others.
  • Professional Success: Improves communication and collaboration in diverse workplaces and leads to better outcomes in fields like healthcare.
  • Strengthened Self-Identity: Learning about others helps individuals better understand their own cultural values and biases. [2, 7, 9, 10, 11]

Yes, it is fundamentally part of human nature. Our capacity to influence others is rooted in our evolution as social animals. Because human survival historically depended on group cohesion, we developed sophisticated biological and psychological mechanisms to align the thoughts and behaviors of those around us. [1, 2, 3, 4, 5]

Key drivers of this capacity include:

  • Mirror Neurons: These allow us to “feel” or understand the actions and emotions of others, creating a natural pathway for empathy and behavioral mimicry.
  • Language and Storytelling: Humans are unique in using complex communication to share abstract ideas, which allows us to persuade others and build shared belief systems.
  • Social Hierarchy: We are hardwired to recognize and respond to authority and social cues, making us both susceptible to influence and capable of exerting it to maintain order or achieve goals.
  • Reciprocity: The innate “urge” to give back when something is received is a universal human trait used to build alliances and influence social outcomes. [6, 7, 8, 9, 10]

Essentially, influence isn’t just a skill we learn; it is the “social glue” that allows humans to cooperate in large groups. [11]

Whether conflict management is “natural” is a fascinating mix of evolutionary biology and learned social behavior.

Strictly speaking, humans have an innate biological drive for social cohesion. Because our ancestors relied on the group for survival, we evolved mechanisms to repair relationships after disagreements. In this sense, the urge to manage conflict—reconciliation, empathy, and cooperation—is deeply rooted in our nature. [1, 2, 3, 4, 5]

However, the specific skills required to manage conflict effectively (like active listening, emotional regulation, and negotiation) are largely learned behaviors. [6, 7, 8, 9, 10]

Here is the breakdown:

  • The “Nature” Side: Primates, including humans, display natural “post-conflict resolution” behaviors. Studies show that after a fight, many social mammals engage in grooming or physical contact to reduce stress and restore group stability.
  • The “Nurture” Side: Our default biological response to conflict is often “fight, flight, or freeze,” driven by the amygdala. Overriding this primitive reaction to use “reasoned negotiation” requires cognitive development, cultural training, and practice. [11, 12, 13, 14, 15]

While we are born with the capacity for harmony, we are not born with an instruction manual for it. [16, 17, 18]

Yes, teamwork and collaboration are considered fundamental components of human nature. While individuals vary in their natural aptitude, the capacity to work together is a biological and evolutionary legacy that has allowed the species to survive and thrive. [1, 2, 3]

The Evolutionary Foundation

  • Survival Advantage: Early humans lacked physical defenses like claws or fangs; their primary survival strategy was “strength in numbers”.
  • Cooperative Hunting and Foraging: Collaboration allowed ancestors to hunt large game, such as mammoths, which would be impossible for an individual alone.
  • Social Brain Hypothesis: Research suggests the human brain evolved specifically to manage the complexities of social interactions and group dynamics.
  • Shared Intentionality: Unlike other primates, humans possess a unique ability to share intentions and read social signals to achieve common goals. [3, 4, 5, 6, 7, 8]

Biological and Psychological Drivers

  • Neurological Wiring: Brain regions like the prefrontal cortex have expanded to support advanced cognitive functions necessary for cooperation, such as empathy and understanding others’ mental states.
  • Hormonal Regulation: Chemicals like oxytocin play a significant role in regulating social bonding and trust within groups.
  • Innate Need to Belong: Humans have a biological mandate for social acceptance; exclusion from a group is often experienced as a painful, survival-threatening event. [3, 5, 6, 9, 10]

Collaboration as a Cultivated Skill

While the impulse to cooperate is innate, the skills required for effective modern collaboration are often learned and must be trained: [11, 12]

  • Emotional Intelligence: High-performing teams rely on members who can regulate emotions and practice “social sensitivity” to understand teammates’ feelings.
  • Communication: Effective teamwork requires deliberate practice in clear communication and transparent information sharing.
  • Trust and Safety: Psychological safety—the feeling that one can speak openly without punishment—is a critical, non-innate factor that determines a team’s success. [2, 11, 13]

Whether leadership is “human nature” is a fascinating debate that sits at the intersection of evolutionary biology and psychology.

The short answer is: Human nature is built for followership and hierarchy, but “inspirational” leadership is a specific skill set. [1, 2, 3]

Here is the breakdown:

  • The Evolutionary Root: Humans evolved as social animals in small tribes. Survival depended on coordination. Natural selection favored groups that could align under a leader to find food or defend territory. In this sense, the drive to lead and the instinct to follow are deeply embedded in our DNA.
  • The Trait vs. Skill Debate: While some individuals are born with high levels of extraversion or empathy (traits often associated with inspiration), most researchers agree that inspirational leadership is a developed behavior. It requires mastering communication, emotional intelligence, and vision.
  • The “Great Man” Myth: Modern social science has largely moved away from the idea that certain people are simply “born leaders.” Instead, it suggests that context matters most. A person who is inspirational in a crisis might be ineffective in a stable environment. [4, 5, 6, 7, 8]

In essence, while we are naturally “wired” for social hierarchy, being inspirational is an art form that builds upon those biological foundations.

While change itself is an inevitable constant, managing it is a complex intersection of instinct and learned behavior. Human nature is characterized by a dual response: a primal drive to resist change to ensure safety, and a cognitive capacity to consciously direct it for growth. [1, 2, 3, 4]

The Instinctive Resistance

At a biological level, the human brain is hardwired to seek familiarity and predictability as a survival mechanism. [2, 5, 6]

  • Energy Conservation: The brain’s reflexive areas (habits and routines) require less energy than the prefrontal cortex, which is needed to process new information.
  • Fear and Uncertainty: Change often triggers a “fight or flight” response because it introduces novelty and a loss of control, which the brain perceives as a threat.
  • The “Vault” of Habits: Many behaviors are stored as automatic “drives” that are difficult to modify because they were originally designed to protect us from reckless interference. [2, 5, 7]

The Capacity for Management

Despite this inherent resistance, humans possess unique abilities to manage and even initiate change: [1, 3, 8]

  • Agency and Control: Humans tend to embrace change when they are the ones controlling it (e.g., a home renovation) and resist it when it is imposed from the outside (e.g., an unexpected flood).
  • Opportunity Seeking: Beyond fear, we are also instinctively wired for opportunity. If a change is perceived as beneficial or a way to gain pleasure/avoid pain, humans will actively pursue it.
  • Adaptability (Changing vs. Change): While “change” can be external and uncontrollable, “changing” is the active human process of adaptation that requires conscious effort and agency. [1, 3, 4, 9, 10]

Success in “Managing” Human Nature

Effective change management works with human nature rather than fighting it: [1, 11, 12, 13]

  • Psychological Safety: Successful transitions occur when people feel safe, valued, and communicated with.
  • Empathy and Connection: Approaches that use strategic empathy to understand employee fears are more likely to succeed than process-driven, systematic methods.
  • Empowerment: Involving people in shaping the change increases success rates significantly, as it returns a sense of control to the individual. [1, 14, 15, 16, 17]

Yes, using tools to collaborate is a defining and intrinsic part of human nature. Unlike other species that use tools primarily for individual survival, humans have evolved to use them as essential enablers of social coordination and complex group goals. [1, 2, 3, 4]

The Evolutionary Link

  • Interdependence: Early human survival relied on “obligate collaborative foraging,” where individuals had to work together to hunt or gather food.
  • Shared Intentionality: Humans evolved a unique ability to read social signals and share goals, which allowed us to use tools (like stone implements for butchering) as a group rather than just individually.
  • Gene-Culture Co-evolution: The human brain evolved in parallel with technology; as we developed better tools, our social structures became more complex, which in turn required even more sophisticated tools to manage. [3, 4, 5, 6, 7]

Tools as Social Enablers

  • Overcoming Limits: Technology acts as an “enabler,” allowing humans to bridge geographical boundaries and communicate across distances to achieve shared outcomes.
  • Knowledge Sharing: Tools facilitate the “ratchet effect,” where one individual’s innovation is adopted and improved upon by the entire group, leading to cumulative cultural growth.
  • Creative Environments: Modern digital tools can create “prototyping canvases” that turn collaboration into a collective creative process rather than just a task-based one. [6, 8, 9, 10]

The Role of Human Agency

  • People-First Approach: While tools are a natural extension of human capability, collaboration itself remains a “human and social issue”.
  • Tool vs. Teammate: While we use tools like hammers to build, more advanced technologies like AI are increasingly viewed as “team members” in human-AI teaming (HAIT).
  • Avoid “Digital Exhaustion”: Mismanaging collaboration tools can lead to feelings of futility; effective tool use requires autonomy and a mindset focused on the human interactions they are meant to support. [8, 11, 12, 13, 14, 15]

Effectively managing group meetings is generally not considered an innate human trait, but rather a skill that must be developed. While humans are naturally social and have evolved sophisticated group decision-making procedures, certain “natural” psychological tendencies often work against meeting efficiency. [1, 2, 3, 4, 5]

The Conflict Between Nature and Efficiency

  • The Social Trap: Humans have an innate need to belong and avoid exclusion. This often leads to “over-inviting” participants to ensure no one feels left out, which is a primary cause of meeting bloat and inefficiency.
  • Groupthink & Cohesion: We naturally strive for group unity and cohesion. While beneficial for survival, this “natural” inclination can lead to groupthink, where members suppress dissenting opinions to maintain harmony, resulting in poor decision-making.
  • Cognitive Limits: Human focus is naturally limited; the brain is not wired for the hour-long, data-heavy sessions common in modern workplaces. Typical adult attention spans align better with 30–45 minute discussions.
  • Social Personality: In groups, individuals often unconsciously imitate others and prioritize fitting in over independent, rational thinking. [5, 6, 7, 8, 9, 10, 11]

Evolved Mechanisms for Group Work

Despite these challenges, humans have evolved “psycho-physiological algorithms” that aid collective action: [1]

  • Consensus Building: Like many social species, humans have evolved informal rules for reaching quorums and consensus to ensure group survival.
  • Democratic Preference: Evolutionary research suggests “democratic” decision-making often yields better fitness outcomes than “despotic” ones by producing less extreme results.
  • Action Orientation: Some individuals possess a “natural” tendency to initiate action without waiting for perfect certainty, which can help pull groups out of “analysis paralysis”. [1, 4, 12, 13]

Managing Meetings as a Learned Skill

Because nature doesn’t provide a perfect “meeting manager” instinct, effective management requires intentional discipline:

  • Structural Discipline: Using written agendas and strict time limits.
  • Emotional Regulation: Managing one’s own reactions to “big characters” or high-pressure comments during the meeting.
  • Active Facilitation: Intentionally giving voice to introverts or “shyer” members who might otherwise be drowned out by dominant personalities. [14, 15, 16, 17, 18, 19]

While humans are naturally inclined toward goal-oriented behavior and social coordination, managing high-stakes, complex projects often runs counter to several fundamental aspects of human nature. [1, 2]

The Conflict with Human Nature

  • Biological Stress Response: The immense responsibility, tight timelines, and lack of control over external variables can trigger chronic stress, leading to burnout and physical exhaustion.
  • Delayed Gratification: Human nature often favors quick results, whereas complex projects can last for months or years, delaying the sense of accomplishment and requiring immense persistence.
  • Irrationality and Emotion: Projects are composed of individuals with their own motivations, emotions, and sometimes irrational thoughts. Effectively managing these “human factors” is often considered more of an art than a natural instinct.
  • Complexity vs. Simplicity: Natural systems often arise from simple rules, but humans frequently attempt to combat project complexity by adding more processes, which can lead to further confusion. [1, 2, 3, 4, 5, 6]

Where it Align with Human Nature

  • Natural Coordination: Humans are inherently collaborative; we excel when diverse teams are appropriately led to solve complex problems together.
  • Goal-Seeking: At its core, project management is a natural expression of human ambition—the desire to turn a vision into reality.
  • Social Dynamics: Successful management relies on emotional intelligence and understanding relationships, leveraging our natural social skills to foster psychological safety and innovation. [5, 7, 8, 9, 10]

Key Human Success Factors

To manage complex projects effectively, experts suggest leaning into certain “human” pillars:

  • People over Process: Recognizing that every link in a project is completed by people, not just schedules and budgets.
  • Psychological Safety: Creating an environment where team members feel supported leads to better risk-taking and outcomes.
  • Common Sense: Many argue that at its most effective level, project management is simply applying common sense to organized effort. [1, 10, 11, 12, 13, 14]

Whether it is strictly “human nature” is a subject of debate, but evolutionary psychology and sociology suggest we are strongly predisposed to emphasize commonalities to ensure survival and social cohesion. [1, 2]

Here is the breakdown of why we do this:

  • Social Identity Theory: Humans naturally categorize themselves into groups. Highlighting common interests strengthens “in-group” bonds, which historically provided protection and resource sharing.
  • The Similarity-Attraction Effect: We are psychologically drawn to people who mirror our values and interests. This reduces cognitive dissonance and makes social interactions feel “safer” and more predictable.
  • Cooperation and Reciprocity: Finding common ground is a prerequisite for collaboration. By emphasizing shared goals, humans can solve complex problems that an individual cannot tackle alone.
  • The “Us vs. Them” Caveat: While we emphasize commonalities within our own groups, human nature also has a documented tendency to emphasize differences when dealing with “out-groups,” often leading to polarization. [3, 4, 5, 6, 7]

In short, emphasizing common interests is a fundamental prosocial strategy used to build trust and navigate a complex social world.

While communication is an essential human instinct, patience is generally not viewed as a default “natural” state; rather, it is a cultivated skill or a “coping mechanism” used to manage the innate human tendency toward impatience. [1, 2, 3, 4]

The Human Nature of (Im)patience

  • Instinctive Impatience: Research indicates that humans are naturally impatient, with studies showing frustration levels rising even after just a few seconds of delay.
  • Survival Roots: Evolutionarily, some forms of impatience may have served as a survival mechanism, pushing individuals to seek immediate rewards or resolve delays to ensure goal attainment.
  • Communication Styles: Some people possess an “Intuitive” communication style that naturally prioritizes “cutting to the chase” and reaching the point quickly, which can often be perceived as natural impatience. [5, 6, 7, 8, 9]

Patience as a Developed Skill

  • Emotional Regulation: Patience in communication is essentially a form of emotion regulation—the active process of calming oneself when faced with the frustration of a slow or difficult exchange.
  • Prosocial Motivation: We choose to be patient because it is a “strategic advantage” that builds trust, reduces conflict, and fosters deeper connections.
  • Trainability: Like a muscle, patience can be strengthened through intentional practice, such as Active Listening—choosing to hear someone fully before formulating a response. [2, 10, 11, 12, 13, 14]

Factors Influencing Patience

  • Individual Differences: Traits like agreeableness and empathy are strong predictors of a person’s natural ability to remain patient during communication.
  • Environment: Modern hyperconnectivity and the “instant gratification” culture of the internet have been found to further decrease natural human patience. [1, 11, 15, 16, 17]

Yes, it is fundamentally in human nature to be aware of and respond to non-verbal communication, though this awareness is often unconscious and biologically hardwired. [1, 2, 3]

Biological and Evolutionary Roots

Humanity’s reliance on non-verbal cues predates spoken language by millions of years. [4, 5]

  • Survival Mechanism: Early humans relied on gestures and facial expressions to signal danger, coordinate hunts, and establish social bonds.
  • Innate Traits: Research suggests that certain facial expressions (e.g., happiness, fear, anger) are universal and biologically determined, rather than purely learned, appearing similarly across isolated cultures.
  • Rapid Processing: The human brain can evaluate whether a person’s face and body language match in less than 120 milliseconds, highlighting an automatic, rapid-fire perceptual system for non-verbal integration. [6, 7, 8, 9, 10]

The Nature of Awareness

While humans are naturally “aware” in a physiological sense, the type of awareness varies: [11, 12, 13]

  • Subconscious Dominance: People are generally not consciously aware of the many micro-expressions or postural shifts they send or receive.
  • Infectious Responses: Humans often mirror others instinctively; for example, it takes conscious effort to frown when looking at someone who is smiling.
  • Credibility Filter: When verbal and non-verbal messages conflict, humans naturally tend to trust the non-verbal cues, as they are perceived to be under less cognitive control and therefore more honest. [1, 10, 11, 14, 15]

Factors Influencing Awareness

While the capacity is innate, the accuracy of awareness can be influenced by several factors: [16, 17, 18]

  • Cultural Specificity: While some expressions are universal, many gestures (like personal space or specific hand signals) are learned and vary by culture.
  • Individual Differences: Factors such as personality, emotional intelligence, and certain neurological conditions (like autism) can affect how acutely an individual perceives non-verbal signals.
  • Social Conditioning: Modern humans are often conditioned to focus more on spoken words, which can cause them to overlook or misinterpret the “silent” messages being sent. [9, 11, 19, 20, 21, 22]

Yes, recognizing and validating others is a fundamental part of human nature, rooted in our evolutionary history as social beings. [1, 2]

The Nature of Validation

  • Definition: Validation is the “recognition and acceptance” of someone else’s internal experience.
  • Acceptance, Not Agreement: It involves acknowledging someone’s feelings and thoughts as understandable without necessarily agreeing with them or praising them. [3, 4, 5]

Why It Is Part of Our Nature

  • Evolutionary Survival: Humans are “hard-wired” for connection. Historically, being recognized and accepted by a group was essential for survival, providing access to shared food, shelter, and protection.
  • Innate Social Drive: We possess a “bonding drive” and an instinct to seek the company of others for safety and comfort.
  • Neurological Hardwiring: Research suggests our brains are hardwired for empathy, causing us to closely associate those near to us with our own sense of self.
  • Childhood Development: From infancy, humans have an innate need for validation from caregivers to develop a healthy sense of self-worth and identity. [2, 6, 7, 8, 9, 10]

Psychological Benefits

  • Regulates Emotions: Providing validation can help others better regulate strong or distressing feelings.
  • Reduces Conflict: Studies show that validation reduces activation in the sympathetic nervous system, helping to neutralize tension in relationships.
  • Builds Trust: It is a cornerstone of intimacy, fostering psychological safety and strengthening social bonds.
  • Self-Verification: Individuals have a cognitive drive to seek feedback that confirms their own self-concepts, making social validation a powerful tool for identity solidification. [3, 5, 11]

Yes, mirroring is considered a fundamental part of human nature and is often referred to as the chameleon effect. This behavior involves the unconscious imitation of another person’s gestures, facial expressions, speech patterns, and even energy levels during communication. [1, 2, 3, 4]

Biological and Psychological Roots

  • Mirror Neurons: This phenomenon is driven by a specialized set of brain cells called mirror neurons, which fire both when you perform an action and when you observe someone else performing it.
  • Early Development: Mirroring begins as early as infancy; babies naturally mimic the facial expressions and vocalizations of their parents to learn and build social connections.
  • Limbic Synchrony: Also known as limbic resonance, this is a hardwired process that helps individuals stay “in sync” with members of their social group, which was historically vital for survival. [5, 6, 7, 8, 9, 10, 11]

Why Humans Mirror

  • Building Rapport: Mirroring acts as “social glue,” making people feel more connected, understood, and trusting toward those who reflect their behavior.
  • Empathy: It is a nonverbal way to show empathy; people who are more naturally empathetic tend to mirror others more frequently.
  • Group Cohesion: Unconscious mimicry helps people blend into new environments (like a job interview or a first date) to feel part of a group and avoid standing out negatively. [2, 3, 10, 12, 13]

Common Mirrored Behaviors

  • Nonverbal: Crossing legs, leaning forward, nodding, or yawning shortly after another person does.
  • Verbal: Picking up another person’s accent, adopting their choice of words, or matching their vocal pitch and pace.
  • Emotional: Naturally smiling when someone else smiles or reflecting the intensity of someone else’s excitement or sadness. [4, 6, 10, 14, 15, 16]

Caveats to Mirroring

  • Intentional vs. Unconscious: While natural mirroring is usually positive, deliberate or “staged” mirroring can backfire if noticed, as it may be perceived as manipulative or insincere.
  • Neurodiversity: Mirroring behaviors may differ among individuals on the autism spectrum, who may be less likely to mirror unconsciously but may learn to use it as a conscious social tool. [7, 8, 14, 17, 18]

In short, yes—human nature is fundamentally wired for kindness, though criticism remains a persistent evolutionary byproduct. Research suggests we are biologically predisposed toward cooperative and kind behavior, while critical or negative tendencies often serve as defensive or survival-oriented instincts. [1, 2, 3, 4]

Evidence for Innate Kindness

  • Early Development: Babies as young as six months show a preference for individuals who help others, indicating that the concept of goodness is innate rather than purely learned.
  • Biological Rewards: Acting kindly releases “feel-good” chemicals like oxytocin (the “love hormone”), which lowers blood pressure and strengthens social bonds.
  • Evolutionary Strategy: Darwin believed sympathy was a stronger human instinct than ruthlessness. Communities that cooperated through kind and helpful behavior were more likely to survive and thrive than those defined by selfishness.
  • Frequency of Kindness: In global cross-cultural studies, humans were found to be seven times more likely to be cooperative than uncooperative in daily interactions. [2, 5, 6, 7, 8, 9, 10]

The Role of Criticism

While kindness is our “first impulse,” criticism is also deeply rooted in our psychology: [11, 12, 13]

  • Negativity Bias: The human brain is naturally wired to fixate on negative information as an evolutionary advantage to avoid potential harm.
  • Social Regulation: Criticism and gossip originally evolved as tools for groups to punish “cheaters” and ensure everyone contributed to the collective good.
  • Internal Voices: Many people struggle with a critical “inner voice” that stems from high-pressure social contexts or perceived failures, though psychological research emphasizes that self-compassion is a more effective motivator for growth than harsh self-criticism. [1, 14, 15, 16, 17]

Ultimately, while humans are capable of both, modern science views kindness as the dominant, health-enhancing characteristic of our species. [18, 19]

Actually, human nature often defaults to seeking to respond rather than seeking to understand. While we have the innate capacity for deep empathy and comprehension, several psychological and biological factors make “listening to reply” our standard setting. [1, 2, 3, 4, 5]

Why We Default to Responding

  • Cognitive Efficiency: Rehearsing a response while another person speaks is a common way to avoid “awkward silence” and keep the conversation moving quickly.
  • Self-Referential Bias: Humans naturally filter information through their own experiences, beliefs, and emotions. This often leads to a “reactive” state where we focus on how the information affects us or how we can counter it.
  • Survival Instincts: Historically, quick processing of sounds (vibrations) was essential for detecting predators or food, favoring immediate reaction over slow, deep analysis. [1, 2, 6, 7, 8, 9]

The Shift to Understanding

Seeking to understand is generally considered a learned skill or a “social process” rather than an automatic biological one. [10]

  • Intentional Effort: True listening (active listening) requires conscious discipline to set aside one’s own thoughts and ego to fully absorb the speaker’s message.
  • Empathy and Connection: When humans intentionally “seek first to understand,” it builds trust, reduces conflict, and creates a sense of being “gotten” that is vital for deep relationships.
  • Effective Leadership: The 7 Habits of Highly Effective People identifies “Seek First to Understand, Then to Be Understood” as a fundamental principle for effective communication and influence. [1, 7, 11, 12, 13]

While not a rigid biological “instinct” like breathing, the drive to seek and offer praise is deeply rooted in human nature as a vital mechanism for social survival, group cooperation, and individual psychological well-being. [1, 2, 3]

The Evolutionary “Social Glue”

From an evolutionary standpoint, praise acts as “social glue” that helped our ancestors survive in large, cooperative groups. [2, 4]

  • Reputation & Status: Praise signals to others that a group member is valuable, helping individuals navigate social hierarchies and attain “prestige” based on skill rather than dominance.
  • Cooperation: Research shows that the act of giving praise can be more effective at promoting group cooperation than receiving it. It encourages reciprocal goodwill and reduces social friction.
  • Social Learning: Witnessing others receive praise helps observers learn which behaviors are valued by the group, guiding collective improvement. [4, 5, 6, 7, 8]

The Neuroscience of “Good Words” [9]

The human brain is biologically “wired” to treat social approval similarly to physical rewards. [1, 10]

  • Chemical Reward: Sincere praise triggers the release of dopamine in the brain’s reward centers (like the nucleus accumbens), creating a sensation comparable to receiving a monetary prize.
  • Bonding: Giving praise can release oxytocin, often called the “love hormone,” which enhances the giver’s mood and strengthens interpersonal connections.
  • Self-Esteem Maintenance: Humans have an innate need for approval. Some individuals possess a “praise-seeking” trait, where they actively use praise to validate their personal identity and self-worth. [1, 11, 12, 13, 14, 15, 16]

Why We Sometimes Hesitate

Despite these natural benefits, people often refrain from praising others due to:

  • Underestimation: Most people significantly underestimate how much their kind words will mean to others.
  • Anxiety: Giving compliments can cause social anxiety; givers often worry they will sound awkward, forced, or insincere.
  • Zero-Sum Thinking: In competitive environments, individuals may mistakenly view another person’s success as a threat to their own status, leading them to withhold praise. [8, 17, 18, 19, 20]

Establishing and defending boundaries is a fundamental human tendency rooted in both psychological and biological survival mechanisms. [1, 2]

Biological and Evolutionary Roots

  • Territoriality: Humans, like many species, have an innate drive for territoriality to secure essential resources, such as food and shelter, and to reduce conflict by establishing clear limits.
  • Homeostasis: Humans naturally seek stability and equilibrium; when a social interaction disrupts this “homeostasis,” the brain creates boundaries to regain control and prevent further damage.
  • Personal Space: Nonverbally, individuals maintain a “personal space bubble” that they instinctively protect from invasion to manage social contact and maintain privacy. [1, 2, 3, 4, 5, 6]

Psychological Functions

  • Self-Identity: Boundaries define where one individual ends and another begins, allowing for a clear sense of self and autonomy.
  • Protective Mechanism: They serve as a “first line of self-defense” against disrespect, manipulation, or emotional abuse.
  • Ego Protection: The ego often uses boundaries as a rapid way to “put up a wall” and protect itself from perceived external threats or challenges. [2, 7, 8]

Communication and Social Dynamics

  • “What’s Okay”: In communication, boundaries translate internal values into external guidelines for how one wishes to be treated.
  • Conflict Resolution: While boundary crossing can lead to anger or fear, clear communication of these limits can actually decrease relationship anxiety and foster mutual respect.
  • Cultural Influence: While the tendency to set boundaries is universal, their form varies; Western cultures often emphasize direct, individualistic boundaries, whereas collectivist cultures may prioritize group harmony and more permeable personal lines. [2, 9, 10, 11, 12, 13, 14]

Human nature is not a choice between solving problems or considering people; rather, it is a complex interplay of both biological drives. While humans are naturally hardwired for social connection as a primary survival need, we are also evolved problem-solvers who use intelligence to navigate the environment. [1, 2, 3, 4, 5]

The tendency to prioritize “solving” over “considering” often stems from specific psychological and situational factors: [6, 7]

1. The “Fix-It” Reflex

When faced with someone else’s distress, many people immediately enter “solution mode”. This is often a defense mechanism: [8, 9]

  • Alleviating Personal Discomfort: Hearing about a problem creates uncertainty and empathetic pain in the listener. Fixing the problem “resolves” the listener’s own internal discomfort.
  • Need for Control: A problem without a solution can feel chaotic. Offering advice helps the “solver” regain a sense of control over an uncomfortable situation. [10, 11, 12, 13]

2. Cognitive Orientations

People often naturally lean toward one of two orientations, though both can be developed: [14, 15, 16]

  • Task-Oriented: Focuses on results, deadlines, and technical solutions. This is highly effective in high-pressure or fast-paced settings.
  • People-Oriented: Focuses on well-being, relationships, and emotional support. This typically leads to higher satisfaction and trust within a group.
  • The Conflict: Stress can trigger the amygdala (the brain’s fear center), making us view someone’s emotional distress as a “fire to put out” (a task) rather than an experience to share (empathy). [15, 17, 18, 19, 20]

3. Evolutionary Advantages

  • Social Innovation: Some researchers argue that our minds evolved to innovate with a social orientation first—finding ways to work together—and that technical problem-solving is a secondary specialization.
  • Cooperation: Our success as a species relies on “social learning,” where we solve problems more effectively by copying and collaborating with others rather than working in isolation. [21, 22, 23, 24, 25]

Comparison: Empathy vs. Problem-Solving

Feature [10, 19, 20, 26, 27, 28]Empathy / Considering PeopleProblem-Solving / Fixing
Primary GoalMaking the person feel heard and seenResolving the concrete issue
OutcomeBuilds trust and emotional validationAchieves efficiency and task completion
Common PitfallCan lead to decision paralysis if over-prioritizedCan feel condescending or dismissive if done prematurely

In practice, the most effective approach is often “empathy-first” problem solving, where you acknowledge the person’s experience before jumping into solutions. [19, 29]

Yes, it is fundamentally in human nature to grow through social interaction, as our brains and bodies are biologically and evolutionarily “wired” for connection. Scientific research indicates that social interaction is not just a preference but a basic human need as essential to our well-being as food, water, and shelter. [1, 2]

Biological and Evolutionary Basis

  • Brain Evolution: The “social brain hypothesis” suggests human brains grew unusually large specifically to manage the complexities of social interactions and networks.
  • Default Social Mode: Neuroimaging shows that when the human brain is not focused on a specific task, it instantly reverts to a “social network” mode, essentially preparing for the next interaction.
  • Survival Mechanism: Historically, cooperation in groups provided strength and safety, facilitating the sharing of knowledge and resources essential for survival.
  • Reward Systems: Positive social interactions trigger the release of dopamine and oxytocin, providing an inherent biological reward similar to eating or receiving money. [1, 2, 3, 4, 5, 6]

Growth Across the Lifespan

  • Childhood Development: Social interaction is crucial for optimal brain and cognitive development. Infants who lack social connection can suffer from severe impairments in emotional and physical brain growth.
  • Adult Learning: In adults, interactive social environments act as a “booster” for learning new concepts and languages compared to solitary study.
  • Cognitive Maintenance: Regular socializing in older adults is linked to better working memory, faster processing speeds, and a slower rate of cognitive decline. [7, 8, 9, 10, 11, 12, 13]

Impact of Isolation

  • Health Warning: Loneliness serves as a biological “warning signal” (similar to hunger) that a basic need is not being met.
  • Physical Consequences: Chronic isolation is linked to increased risks for heart disease, weakened immune systems, and a shortened life expectancy—sometimes compared to the health impact of smoking. [1, 12, 14, 15]

Whether pursuing continual improvement is part of “human nature” is a subject of debate among psychologists, philosophers, and leadership experts. While some argue humans are “wired for growth,” others suggest our natural inclination leans toward stability and comfort. [1, 2, 3, 4, 5]

Arguments for Improvement as Human Nature

  • Biological Drive for Productivity: Humans often possess a natural desire to contribute to a group, seek mental stimulation, and fulfill basic survival needs like shelter and safety.
  • Neuroplasticity and Learning: The brain’s ability to form new neural connections (neuroplasticity) throughout life suggests an inherent capacity for change and adaptation.
  • Psychological Fulfillment: Stagnation is often linked to dissatisfaction and depression, whereas continuous growth is frequently cited as a source of fulfillment and meaning.
  • Evolutionary Survival: Some psychologists view the ability to evolve and improve skills as a fundamental survival mechanism in a changing world. [5, 6, 7, 8, 9]

Arguments Against Improvement as a Natural State

  • Preference for Stability: Many individuals naturally prioritize comfort, security, and the “status quo” over the risks associated with change.
  • Resistance to Change: Humans often resist being changed due to the psychological “grief curve” that accompanies shifts in established habits or environments.
  • “Against Nature” Philosophies: Some thinkers, including those influenced by Jung or Aristotle, have argued that the drive for moral or civil “improvement” is actually a triumph of reason over our more primitive, unrefined natural inclinations.
  • Environmental Influence: A person’s inclination toward improvement often depends on their environment or upbringing rather than an innate universal trait. [4, 10, 11, 12, 13]

The Growth Mindset Perspective

Modern psychology often frames the pursuit of improvement through the Growth Mindset concept developed by Carol Dweck. [14, 15]

  • Growth Mindset: The belief that abilities can be developed through dedication and hard work.
  • Fixed Mindset: The belief that basic qualities, like intelligence or talent, are fixed traits. [16, 17, 18, 19, 20]

Experts suggest that while the capacity for continual improvement is universal, the pursuit of it typically requires a conscious mindset shift and a supportive culture. [14, 21]

While humans often logically crave feedback for growth, it is also a fundamental part of human nature to feel threatened by it. This creates a psychological “double-edged sword” where our desire to improve competes with a deep-seated biological drive for self-protection. [1, 2, 3]

1. The Biological Resistance

The human brain is naturally wired to prioritize survival over self-improvement. [3]

  • The Threat Response: The brain’s amygdala—the “alarm system”—often processes critical feedback similarly to a physical threat. This triggers a “fight-flight-freeze” response, leading to defensiveness or emotional shutdown.
  • Social Pain: Research shows that social rejection or criticism activates the same neural pain centers as physical injury.
  • Negativity Bias: Humans have evolved to remember and focus more intensely on negative information than positive reinforcement, a survival mechanism intended to prevent future errors. [3, 4, 5, 6, 7, 8]

2. The Psychological Paradox

Despite this biological friction, humans are social learners who rely on others to bridge the gap between their explicit self-image and their actual behavior. [7, 9]

  • Blind Spots: We need feedback because we cannot see our own flaws; receiving it acts as a “mirror” that allows for necessary course correction.
  • Underestimated Desire: Studies suggest that people consistently underestimate how much others want feedback. Most people actually value constructive criticism more than the potential giver realizes.
  • Identity & Ego: Feedback can cause cognitive dissonance when it clashes with a person’s core identity. People may “shoot the messenger” or “shop for confirmation” from others who will validate their original self-view to resolve this discomfort. [2, 4, 7, 9, 10, 11, 12, 13]

3. Factors That Increase Openness

Whether feedback is “welcomed” often depends on its delivery and the recipient’s mindset. [3, 14]

  • Growth Mindset: Individuals who believe abilities can be developed are more likely to see feedback as a tool for mastery rather than a judgment on their character.
  • Psychological Safety: Feedback is most welcomed in environments where the recipient feels safe, respected, and certain that the information is intended to help them succeed.
  • Solicited vs. Unsolicited: Research indicates that feedback is most effective and accepted when the recipient explicitly asks for it, as this provides them with a sense of autonomy and control over the conversation. [3, 7, 13, 15, 16]

While humans possess an innate curiosity to seek knowledge, the active pursuit of new perspectives is often a learned skill rather than a universal default. Human nature frequently leans toward maintaining existing viewpoints, though biological and social factors create a strong capacity for seeking them out. [1, 2, 3, 4]

The Evolutionary Drive: Curiosity vs. Comfort

  • Curiosity as Survival: Humans have evolved as “curious creatures” because building an accurate model of the world—which requires gathering new information and perspectives—increases survival chances.
  • Pattern-Seeking: We have an innate drive to find causes and patterns in our environment. Seeing a “new pattern” is essentially a shift in perspective that allows for better problem-solving.
  • Cognitive Inertia: Conversely, human nature can also steer people away from new things. We often stick to our first encounter’s perspective and find it difficult to change unless that view is diluted by repeated new experiences over time. [2, 3, 5, 6, 7]

Why We (Sometimes) Resist New Perspectives

  • The “Need to Be Right”: Many individuals have an instinctive need to be right, which causes them to remain in a “comfort zone” and dismiss anything that opposes their current view.
  • Mental Effort: Perspective-taking is a high-level cognitive skill that requires significant mental effort. For many, it is easier to stay attached to a “fixed lens” or routine.
  • Personal Biases: People naturally interpret reality through their own unique “tunnel vision” based on personal experiences, genetics, and cultural backgrounds. [8, 9, 10, 11, 12]

The Benefits of Overriding Default Nature

While not always automatic, seeking new perspectives is vital for:

  • Innovation: The most inventive minds throughout history, like Thomas Edison, succeeded by choosing to view failures and problems from different angles.
  • Conflict Resolution: Understanding others’ viewpoints is described as a “neglected secret” for constructive problem-solving and building trust.
  • Personal Growth: Opening one’s mind to new ideas is linked to higher levels of self-awareness and emotional intimacy in relationships. [10, 12, 13, 14]

Scientific research and psychological theory suggest that setting expectations based on others’ opinions is indeed a fundamental part of human nature, driven by our evolution as social creatures. [1, 2, 3, 4]

This tendency generally stems from three core areas:

  • Social Comparison Theory: We naturally evaluate our own abilities and standards by comparing ourselves to others. When those around us hold high opinions or achieve great things, our internal “baseline” for success shifts upward.
  • The Pygmalion Effect: This psychological phenomenon demonstrates that individuals tend to perform better (and set higher goals) when others express high expectations of them. We often internalize the “labels” or potential that others see in us.
  • Social Belonging & Status: Historically, meeting the expectations of the group ensured survival and social standing. We are biologically wired to seek validation, which often means aligning our personal expectations with the perceived standards of our “tribe.” [5, 6, 7, 8, 9]

While this can lead to growth and high achievement, it can also lead to extrinsic motivation, where your goals are dictated by social pressure rather than personal fulfillment. [10, 11, 12, 13, 14]

Yes, it is fundamentally part of human nature to gain confidence from positive interactions with others. Psychological and biological evidence confirms that humans have a deep-seated, hard-wired need for social connection and validation. [1, 2, 3, 4, 5]

1. Psychological Foundations

  • Sociometer Theory: This theory posits that self-esteem acts as an internal monitor of our social value; positive interactions signal acceptance, which naturally boosts confidence and self-worth.
  • Reciprocal Link: Research indicates a “positive feedback loop” where high-quality relationships increase self-esteem, and higher self-esteem subsequently leads to better social connections.
  • Social Validation: Interacting with others, especially peers and close partners, provides opportunities for agreement and “assent,” which validates our self-concept and strengthens our personal identity. [6, 7, 8, 9, 10]

2. Biological Mechanisms

  • Reward Circuitry: Positive social contact triggers the release of dopamine in the brain’s reward system (the striatum), reinforcing feelings of pleasure and motivation.
  • Hormonal Influence: Social acceptance and bonding are supported by oxytocin and serotonin, both of which regulate mood and emotional stability.
  • Evolutionary Roots: Gaining confidence from social approval is an evolutionary adaptation; being well-regarded by a group historically increased chances of survival and resource sharing. [11, 12, 13, 14, 15]

3. Impact of Different Interaction Types

  • Close Relationships: Support from family and romantic partners creates a “secure attachment,” fostering long-term confidence and mental resilience.
  • Strangers and Casual Contact: Even brief, positive encounters with strangers (like a friendly exchange in public) can bolster “social confidence” and protect against low mood.
  • Digital Interactions: Modern social validation often occurs through digital “likes” and comments, which can provide a temporary boost to self-esteem but may lead to instability if one becomes overly dependent on them. [16, 17, 18, 19, 20]

Yes, applying skills across different domains (often called skill transfer) is a fundamental aspect of human nature and learning. While humans have some specialized, domain-specific modules, our brains are evolved to be flexible and adaptive. [1, 2, 3, 4]

The Nature of Human Skill Transfer

  • Brain Connectivity: The human brain is a network of lateral connections, not a collection of isolated compartments. This architecture inherently supports the transfer of knowledge between seemingly unrelated areas.
  • Cumulative Culture: Humans rely on “cumulative cultural evolution,” where complex skills (like knot-tying or technology) are refined and passed across generations. This requires the ability to generalize and adapt learned skills to new environments.
  • Transferable “Seeds”: Effective transfer is driven by subject-matter knowledge, metacognitive strategies, and motivation. These “seeds” allow individuals to use what they know in one context to solve problems in another. [1, 3, 4, 5, 6, 7, 8]

Factors Influencing Transfer

  • Overlap: Transfer is most successful when two skills share an underlying “something”—whether that is broad mental faculties (like reasoning), stimulus-response habits, or fundamental structures.
  • Expertise and Practice: Spontaneous transfer often requires extensive practice in a “source” domain. Experts are generally better at identifying abstract principles that can be applied elsewhere than beginners are.
  • Individual Traits: A person’s ability to transfer skills is influenced by their personality and emotional state.
    • Openness to experience and tolerance for ambiguity can improve generalization.
    • High anxiety or intolerance of uncertainty can lead to “rigid” strategies that hinder adaptation to new contexts. [2, 9, 10, 11, 12]

Domain Specificity vs. Generality

While humans are built for transfer, there is an ongoing debate in psychology between two views:

  • Domain-Specific: Specialized structures handle narrow tasks (e.g., facial recognition or numerical processing).
  • Domain-General: General mechanisms subserve multiple operations.
  • Modern Consensus: Most cognitive scientists now believe these two systems exist together, functioning in tandem depending on the task and the individual’s skill level. [1, 13, 14]

While “human nature” is a broad concept, extensive research in evolutionary biology and psychology suggests that identifying and nourishing potential in others is a fundamental, evolved human trait. This behavior is largely driven by our deep-seated needs for social connection and the survival advantages of cooperation. [1, 2, 3, 4, 5]

Evolutionary Foundations

  • Assortment and Cooperation: Humans evolved to thrive in groups, where identifying capable partners and “nourishing” their skills (mentoring) increased the overall fitness of the community.
  • Kin Selection: We have a natural biological predisposition to invest in the potential of those who share our genes (offspring and relatives) to ensure the propagation of our genetic lineage.
  • Reciprocal Altruism: Nurturing others often operates on a “scratch my back” principle; by helping someone fulfill their potential now, we increase the likelihood they will be a valuable ally or provide return benefits in the future.
  • Group Selection: Tribes with members who were ready to aid each other and sacrifice for the common good were more likely to survive than groups of strictly selfish individuals. [6, 7, 8, 9, 10]

Psychological Drivers

  • The Need to Belong: This is considered a universal and fundamental human motivation.
    • Forming and maintaining positive social bonds is essential for our development and well-being.
    • Nurturing these relationships creates a “nourishing reliance” that strengthens both the giver and the receiver.
  • Generativity: As adults age, many develop a psychological quality called “generativity”—a concern for guiding the next generation and caring for others more than themselves.
  • Empathy and Humanism:
    • The Humanistic perspective in psychology emphasizes an innate potential for good in all humans.
    • Our capacity for empathy allows us to imaginatively identify with others and act in ways that support their well-being.
  • The “Superpower” of Potential: Recognizing value in others that they may not yet see in themselves can fundamentally change the trajectory of their lives and impact the broader community. [11, 12, 13, 14, 15, 16, 17]

Biological Mechanisms

  • Neuroplasticity: The human brain is uniquely designed to be shaped by experiences and learning throughout life, making it possible for others to “nourish” and develop our latent skills.
  • Oxytocin and Reward Systems: Prosocial behaviors, such as nurturing others, activate reward-related brain regions, making altruism inherently reinforcing for the giver. [18, 19, 20, 21, 22]

While humans possess the innate capacity for analytical thought, it is generally not our default mode of thinking. Psychology and cognitive science suggest that human nature is primarily driven by intuition and “quick and dirty” responses designed for survival and efficiency. [1, 2, 3]

The Dual Nature of Human Thought

Most researchers categorize human thinking into two primary systems: [4, 5]

  • Intuitive Thinking (System 1): This is our “default” mode. It is fast, automatic, emotional, and subconscious. From an evolutionary standpoint, this allowed ancestors to make split-second decisions without getting stuck in “analysis paralysis”.
  • Analytical Thinking (System 2): This is a slower, deliberate, and effortful process. It involves breaking down complex problems, using logic, and evaluating evidence. While everyone is capable of it, it requires significant mental energy and conscious effort. [1, 2, 3, 6, 7, 8, 9]

Key Factors Influencing Analytical Thought

  • Innate Predisposition: Some individuals are naturally more inclined toward analytical processes due to cognitive strengths like pattern recognition or logical reasoning.
  • Training and Education: Analytical thinking is often a learned skill. Professions in STEM (science, technology, engineering, and math) or data-heavy fields actively train the brain to prioritize this mode over intuition.
  • Cultural and Social Values: Modern society heavily rewards analytical skills, leading many to believe it is more “natural” than it actually is.
  • Contextual Triggers: Even highly intuitive people can be “coaxed” into analytical thinking when faced with complex problems, moral dilemmas, or situations where their intuition clearly fails (like the “bat and ball” math problem). [1, 3, 9, 10, 11, 12, 13, 14, 15]

Limitations of Pure Analysis

Relying solely on analysis can be counterproductive. Being “overly analytical” can lead to: [16]

  • Analysis Paralysis: Inability to make simple decisions because of excessive data processing.
  • Social Friction: Over-prioritizing logic can sometimes impair empathy or the ability to navigate “irrational” social situations. [1, 6, 7, 17, 18]

Ultimately, the most effective thinkers use a collaborative approach, leveraging intuition for quick insights and analytical skills for precision and validation. [3]

Creative thinking is considered a fundamental and innate aspect of human nature. While individual levels of creativity vary based on genetics and environment, the capacity to generate novel and useful ideas is a defining characteristic of the human species. [1, 2, 3, 4]

Evidence for Creativity as Human Nature

  • Evolutionary Foundation: Creativity is a core driver of human evolution. Early ancestors developed complex behaviors like toolmaking and symbolic language to adapt to harsh environments. Some researchers identify 267 unique genes in modern humans that regulate creative processes and self-awareness, distinguishing us from Neanderthals.
  • Neurological Wiring: The human brain is “wired” for creative thought. It involves a unique coordination between the default mode network (active during daydreaming) and the cognitive control network (active during problem-solving).
  • Biological Reward: Humans experience a neural reward—a burst of activity in the brain’s pleasure centers—during “aha” moments. This suggests an evolutionary incentive for creative thinking. [5, 6, 7, 8, 9]

Nature vs. Nurture

While the potential for creativity is universal, its expression is a blend of biology and learning:

  • Innate Potential: Most experts agree that everyone is born with the ability to be creative.
  • Genetic Influence: Studies on twins suggest that approximately 10% to 26% of the variance in creative ability is linked to genetics.
  • The “Unlearning” Effect: Research indicates that creative thinking scores often decline with age. One famous study found that 98% of 5-year-olds tested as “creative geniuses,” but this dropped to just 2% by age 25, suggesting that rigid educational models can “train out” innate creativity. [10, 11, 12, 13, 14]

Humans vs. Animals

While animals show signs of “user innovation” to solve immediate survival problems (like a gorilla using a stick to reach food), human creativity is distinct in its “floodlight” cognition. Humans can apply solutions from one problem to entirely different contexts and build upon ideas over generations, leading to complex cultures and technologies. [15, 16, 17]

Strategic thinking is often described as a blend of nature and nurture rather than a purely innate human instinct. While humans have a unique capacity for “the why” behind their actions, the ability to think strategically is frequently characterized as a “muscle” that must be trained and developed over time. [1, 2, 3, 4, 5]

The Role of Human Nature

  • Inherent Traits: Some individuals may have a natural inclination toward strategic thinking due to personality type or neurodivergence (e.g., INTJ types or those with ADHD).
  • Cognitive Foundation: At its core, the skill involves mental capabilities like pattern recognition and systems analysis, which are part of the human cognitive toolkit.
  • Natural Barriers: Ironically, human nature can also work against strategy. Our default settings often lead us to dive into immediate details (“firefighting”) and lose sight of the big picture, requiring a conscious effort to “detach” and think long-term. [6, 7, 8, 9, 10]

Strategic Thinking as a Learned Skill

  • Developable Muscle: Like a marathon runner who may have a genetic head start but still requires rigorous training, strategic thinking is a skill that can be improved regardless of one’s initial level.
  • Environmental Influence: Strategic cognition often emerges more effectively when an environment is architected to demand it, suggesting it is a response to external conditions rather than just internal talent.
  • Core Disciplines: Experts identify several learnable disciplines that form the basis of strategic thinking, including:
    • Pattern Recognition: Identifying signals in complex data.
    • Mental Agility: Shifting between high-level vision and granular details.
    • Systems Thinking: Understanding cause-and-effect webs.
    • Political Savvy: Navigating human alliances and sequencing influence. [3, 5, 9, 11, 12]

While some believe it is an “innate gift” you either have or don’t, the prevailing view among leadership experts is that while natural talent provides an advantage, anyone can build a strategic mindset through practice and specialized tools. [13, 14]

The question of whether it is in human nature to improve organizational effectiveness is complex, as human nature encompasses both a natural resistance to change and an evolutionary drive for collective progress. [1, 2]

The Paradox of Human Nature in Organizations

  • Natural Resistance to Change: Humans often resist organizational shifts due to a perceived threat to their well-being, a loss of control, or a preference for the familiar. This resistance is a leading obstacle to organizational improvement.
  • Evolutionary Adaptation: Humans possess psychological attributes derived from natural selection that favor self-interest and situational awareness. While these can lead to dysfunctional organizational politics, they also drive individuals to optimize their own environments for better results with less effort.
  • The Social Drive: From a “social man” perspective, humans have a deep-seated need for belonging and positive interpersonal relations. When leaders foster trust and transparency, it taps into this nature to improve engagement and collective performance. [1, 3, 4, 5, 6, 7, 8, 9]

Drivers of Effectiveness Linked to Human Behavior

Organizational effectiveness is not an inherent “setting” in humans but rather a result of aligning organizational systems with human psychology: [10, 11]

  • Trust and Safety: High-trust relationships and psychologically safe environments are essential for employees to contribute ideas and accept changes.
  • Shared Purpose: When individuals understand their role in a broader mission, they are more likely to align their actions with organizational goals.
  • Continuous Learning: Effective organizations treat humans as essential contributors who learn from errors rather than as the “weakest link”.
  • Social Proof: Behavior is often “viral” in the workplace; when employees see others succeeding through change, the “bandwagon effect” can rapidly improve organizational culture. [8, 9, 12, 13, 14, 15, 16]

Key Pillars for Managing Human Nature

Pillar [4, 8, 16, 17, 18, 19, 20]Human Nature ElementImpact on Effectiveness
Change ManagementFear of the unknownEases transitions and reduces resistance.
CommunicationNeed for clarity and trustReduces misunderstandings and strengthens commitment.
EmpowermentDesire for autonomyIncreases productivity and job satisfaction.
LeadershipNeed for guidance and modelsAligns individual behaviors with corporate strategy.

Yes, aligning activities with goals is a fundamental aspect of human nature, supported by biological, evolutionary, and psychological frameworks. [1, 2, 3]

Biological and Neurological Basis

  • Neural Circuitry: Humans possess specialized “neural machinery” in the prefrontal cortex responsible for planning, imagining future scenarios, and decision-making.
  • Dopamine Reward System: Achieving goals triggers the release of dopamine, a neurotransmitter that creates feelings of pleasure and reinforces goal-directed behavior through a positive feedback loop.
  • Executive Function: High-level brain networks (fronto-parietal) provide the executive control necessary to monitor progress and maintain focus on specific objectives. [4, 5, 6, 7]

Evolutionary Drive

  • Survival Imperative: Historically, individuals who could plan ahead for food, shelter, and safety were more likely to survive and reproduce, embedding goal-oriented behavior into human evolution.
  • Adaptive Flexibility: Unlike many animals driven by immediate needs, humans can visualize future states and delay gratification to pursue long-term objectives. [5, 8, 9]

Psychological Functions

  • Meaning and Identity: Goals act as a internal compass, helping individuals organize their time and energy, which reduces feelings of anxiety or being “adrift”.
  • Self-Efficacy: Progressing toward goals builds self-efficacy—the belief in one’s ability to influence their own life and circumstances.
  • Well-being (Self-Concordance): Research shows that well-being and resilience increase significantly when daily activities align specifically with internal values and personal sense of purpose. [4, 5, 6, 10, 11]

Social and Cultural Reinforcement

  • External Systems: Modern societal structures, such as education and career ladders, amplify this natural tendency by providing external milestones and rewards for achievement. [5, 9]

It is widely considered a fundamental aspect of human nature, often referred to in cognitive science as systems thinking. [1, 2]

Humans are evolutionarily hardwired to look for patterns and causal relationships to navigate the world. Our brains naturally perform two complementary processes: [3, 4, 5, 6, 7]

  1. Reductionism (The Parts): Breaking complex things down to understand their components. This helped our ancestors understand which specific plant was edible or how to craft a tool.
  2. Holism (The Whole): Understanding how those components interact to create a functioning unit. This was essential for managing social hierarchies, tracking weather patterns, or understanding ecosystems. [8, 9, 10, 11, 12]

While everyone possesses this trait, the degree to which we focus on it varies. Philosophically, this is known as mereology—the study of parts and the wholes they form. Modern education and professional fields like engineering, ecology, and psychology are essentially formal structures built upon this natural human instinct to reconcile the “micro” with the “macro.” [13, 14, 15, 16]

The short answer is yes. Humans are biologically and cognitively “hardwired” to seek efficiency, though it often manifests as a double-edged sword: the drive to innovate and the desire to conserve energy. [1, 2, 3, 4, 5]

Here is a breakdown of why we optimize:

  • Principle of Least Effort: From a biological standpoint, our brains are energy-intensive organs. We naturally seek the path of least resistance—often called the “law of less work”—to achieve a goal while burning the fewest calories possible.
  • Pattern Recognition: Our brains are designed to identify redundancies. Once a task becomes familiar, we transition from “active learning” to “procedural memory,” where we subconsciously find shortcuts to make the process more fluid.
  • Evolutionary Survival: Historically, those who could hunt, gather, or build more efficiently had a higher chance of survival and reproduction. Optimization was quite literally a matter of life or death.
  • The “Laziness” Paradox: Much of human progress is driven by a desire to avoid tedious work. We optimized walking by domesticating horses, then by building cars, and then by developing flight—all to reduce the “steps” and time required for travel. [6, 7, 8, 9, 10]

However, while we are natural optimizers, we are also creatures of habit. Sometimes we continue inefficient processes simply because the cognitive cost of “rethinking” the system feels higher than the cost of just doing it the old way.

Whether it is “human nature” to create laws and governments is a central debate in political philosophy, with two primary schools of thought:

1. The Argument for “Natural” Governance

Many scholars argue that humans are biologically and socially predisposed to create structure. [1, 2, 3]

  • Social Evolution: As social animals, humans evolved to live in groups. Survival required cooperation, which necessitates rules of conduct to resolve conflicts and manage shared resources.
  • Aristotle’s View: He famously stated that “man is by nature a political animal.” To him, the state is a natural development from the family and the village, necessary for humans to reach their full potential.
  • Order over Chaos: Psychologically, humans tend to seek predictability. Laws provide a framework that reduces the “transaction costs” of social interaction. [4, 5, 6, 7, 8]

2. The Argument for “Artificial” Governance

Others argue that while we are social, formal laws and states are “artificial” constructs created to solve specific problems. [9, 10]

  • The Social Contract: Philosophers like Thomas Hobbes and John Locke argued that humans lived in a “state of nature” first. We only created laws and governments through a deliberate agreement (contract) to protect ourselves from violence or to secure property rights.
  • Scale: While small-scale tribal “rules” might be natural, the creation of complex bureaucracies and codified legal systems is often seen as a cultural technology developed to manage populations that grew too large for informal social pressure to work. [11, 12, 13, 14, 15]

The Verdict on “Effectiveness”

While creating order seems natural, creating effective and just laws is much harder. Human nature also includes drives for power, tribalism, and self-interest, which often undermine the very systems we build. This is why legal systems require constant revision. [16, 17, 18, 19, 20]

Civility Resources (1): Context of Good News

Optimism – Global Wellness Institute

Overview

Our current challenging social and political situation is driven by the root causes of individualism, skepticism secularism, inadequate myths, human nature and insecurity. In a word: negativity. Civility embraces constructiveness, intentionality and public-spiritedness as clearly “positive” values. It is also based upon the “positive” values of human dignity, respect and acceptance. Is it reasonable to be so positive in a time of negativity driven by politicians, the media and our fellow citizens? The answer is “yes”. We have chosen to emphasize our challenges rather than our accomplishments. Those who pursue Civility need to be aware of the reality of modern progress, conditions in all areas of life and realistic opportunities for change.

Overall Good News

Improvements in all areas of life since the 1976 bicentennial are amazing!

We’re MUCH Better Off in 2026 – Good News

100 improvements in all areas.

Index of 100 Good News Posts – Good News

A safer world.

Modern History: International – Good News

Unimaginable communications and computer tools.

Modern History: Communications and Computers – Good News

Social progress and social choices.

Modern History: Society and Religion – Good News

32 Fiction Works Set in the 1950’s – Good News

Philosophy and politics. We have succeeded many times.

Modern History: Philosophy and Politics – Good News

WW II, the Fifties and early Sixties: 24 Great Biographies – Good News

American Presidents – 36 Great Biographies – Good News

Science and Technology

Modern History: Communications and Computers – Good News

Human Progress: Accumulate and Innovate – Good News

Modern History: Math (and Physics) – Good News

Modern History: Biology and Life – Good News

Modern History: Technology – Good News

Good News: 100 Recent Technical Innovations for You! – Good News

Business and Economics

Modern History: Business & Economics – Good News

80 Years of Global Economic Success – Good News

The US Economy Leads the World – Good News

The US Economy is Already Great: No Tariffs Required – Good News

Good News: The Business Cycle is Done – Good News

Management Effectiveness Has More Than Doubled in the Last 50 Years!!!! – Good News

Mostly Good News Since the 2008 Great Recession – Good News

We’re MUCH Better Off in 2026

Rose Colored Glasses; Man Bites Dog; If it Bleeds it Leads.

Politicians, journalists and influencers of all stripes emphasize the bad, the emotional and the unusual. This burdens us and our society. Allegedly, “it’s bad now, and it was MUCH better in the past”. This eternal NOSTALGIA is a big problem for our society today, leading many people to turn to populists, idealists, authoritarians and charlatans for salvation.

I will outline how much better the United States of America is TODAY than it was in the mid-1970’s. I graduated from high school with the class of 1974. I watched the emotionally mixed American bicentennial celebrations in 1976. I remember Jimmy Carter’s 1979 “malaise” speech in which he said that we, the people, needed to face our challenges directly, especially at a moral level. He was briefly cheered but then criticized for being too negative and pessimistic; an uninspiring leader!

Modern life in the USA is immeasurably better than it was in the 1970’s. It is certainly not perfect. The country has not achieved all that it could have or should have in the last half century. It still faces large global and moral challenges and wonders where it can possibly find the leadership, consensus and engagement to resolve them.

The sheer magnitude of changes in daily life across 50 years is difficult to describe but I hope that my outline will collectively communicate the great scale of improvements we have experienced and the resulting hope and expectation that the next 50 years will deliver the same kinds of positive growth. When we consider the last 50, 100 or 150 years of American life, we should be very optimistic.

Global Threats and Opportunities

  1. The Cold War ended in 1989, relieving the pressure of 4 decades of imminent nuclear destruction. This was a miracle. No war. No revolution. No territories seized. No leaders executed. A quiet end to the threat. The US managed the threat of nuclear terrorism. West Germany embraced East Germany. The European Union welcomed new members. The global economy thrived.
  2. The US established relations with China in 1979, beginning the country’s path to economic prosperity, trade and global influence. The growing trade between China and the world has acted to reduce the threat of conflicts while reducing the cost of goods for all.
  3. The US welcomed the growth of Japan plus the “four tigers” of Hong Kong, Singapore, South Korea, Taiwan, as Asian nations embraced the “Western consensus” of mixed market capitalism, global trade and liberal democracy.
  4. European nations also left behind histories of authoritarian governments or too much socialism to embrace the “Western consensus” and thicken ties through the European Union. Francis Fukuyama prematurely declared “the end of history” but the attractiveness of these successful choices was clear.
  5. The US joined international efforts to reduce tariffs and increase trade leading to a doubling of imports and exports as a share of GDP.
  6. The US adopted a less internationalist position after 9/11/2001, declaring a war on terror, defining the axis of evil, revoking treaty commitments, justifying preemptive war and invading Iraq without UN support. Even with this change, the US largely avoided major military conflicts and losses.
  7. Total immigration to the US grew during this period from 2.3% to 2.9% of the population per decade. Many immigrant groups successfully joined American society.
  8. The US welcomed foreign students to its universities. International tourists increased from 15 to 75 million per year.
  9. The US attempted to resolve the Middle East conflicts with some success, avoiding large scale wars.
  10. The US participated in talks to define and address the threat and impact of global warming. It has taken steps to reduce US carbon emissions.

Politics

  1. Presidents Ford and Carter helped to rebuild confidence in the government after Vietnam and Watergate.
  2. Ronald Reagan established “Conservatism” as a broad political philosophy for the Republican party.
  3. Bill Clinton repositioned Democrats more to the center on economics with his “third way” approach.
  4. Both parties increasingly used wedge issues and either/or choices to polarize parties and choices; although the share of independent voters has grown from 30 to 45%, with the rest evenly split between the two dominant parties.
  5. Perot, Buchannon, Palin and Trump provided social and economic populists with a choice.
  6. The country increasingly accepted racial minorities, women, gays, religious minorities, and immigrants; but the conflict between traditional and modern views was politicized as some could not tolerate the changes and others sought to embed the changes as universal human and legal rights accompanied by social pressures to comply with the dominant “tolerant” view.
  7. Federal government employment was reduced from 5 to 4 million in 50 years, while the population grew by 50%. After Reagan, “government” solutions were inherently suspect. Even Bill Clinton declared “the era of big government” is over.
  8. Total federal, state and local government activities grew a little faster than the economy, with the ratio of tax receipts to GDP inching up from 29% to 32%. The ongoing pressure to “cut spending, taxes and regulations” could not defeat the pressures to address social, political and economic issues and interests.
  9. The top marginal income tax rate was reduced from 70% in 1982 and has remained just under 40% since 1987. Neither party has proposed widespread tax increases.
  10. The Affordable Care Act was enacted in 2010, helping to bring the share of Americans without health insurance down from 20% in 1975 to 8% today.
  11. The US safety net/welfare system has remained intact during this period driving the supplemental poverty rate down from 20% to 15%, while the official poverty rate has declined by just 1%. The share of the elderly (65+) in poverty has fallen from 16% to 8%.

The Economy

  1. Real dollar GDP is 4 times larger at $24 trillion.
  2. US real per capita GDP has remained the highest of all major countries for a century. Continued leadership reflects a dynamically successful economy.
  3. Real per capita GDP has increased by 250% to $70,000.
  4. US fiscal and monetary policy has repeatedly been effective in taming the business cycle and recovering from shocks like the housing crisis and the pandemic.

US Business

  1. Industrial production, including energy, is up by 250%.
  2. The number of business establishments has doubled to 8.6M, providing ownership and employment opportunities in a more specialized, globally traded world.
  3. The number of franchise businesses has grown from 375,000 to 800,000+, employing more than 10 million people.
  4. The rate of new business formation and success increased throughout the period, with a new boost after the pandemic.
  5. Businesses responded to the 1970’s “Japanese invasion” and became strategically more focused, measured more effectively, focused on cost reduction, invested in R&D, and applied information technology and process improvement tools. Foreign and domestic competition led businesses to be more cost effective, improve product quality and offer products better tailored to diverse customer wants and needs.
  6. Firms experimented with factory robots by 1975. They now use 380,000 robots, adding 10% more annually.
  7. Auto production in the US has increased from 8 to 10 million units per year.
  8. Farms produce twice as much using 20% less land and 40% less labor.
  9. Businesses adapted to the world of greater international trade by growing or shrinking facilities, markets, products and product lines. They adapted to the new power of consumers and retailers and reduced power of manufacturers. They divested units and rejected the conglomerate model. They rejected vertical integration, learning to outsource all functions where they did not have a competitive advantage.
  10. Firms embraced more effective banking, equity and bond markets to fund their activities. They tapped global sources and private equity. They learned by use financial leverage to increase net earnings and acquire other less dynamic competitors.
  11. Firms changed organizational structures to have fewer layers, less positional power, more staff experts and the ability to use cross-functional (matrix) approaches to core operations, projects and joint ventures.

Education

  1. Preschool/Kindergarten enrollment up from 5 to 9 million. Nearly all part-time in 1975 and mostly full-time in 2025.
  2. High school graduation rate is up from 75% to 85%.
  3. Intelligence test scores have increased by more than 10 points.
  4. Share of young adults who have earned college degrees has doubled from 20% to 40%.
  5. Share of adults with college degrees has more than tripled from 12% to 38%.
  6. Share of young women with a college degree is up from 17% to 45%; shares for men up from 27% to 37%.
  7. Share of degrees in STEM disciplines has grown from 11% to 19%.
  8. Number of college students studying abroad is up by 5 times.
  9. Law school first-year enrollment remains at 40,000, while the population has grown by 50%.
  10. US holds 18 of top 30 global university spots.
  11. The number of annually earned doctorates has doubled.
  12. US accounts for 50% of Nobel prize winners, up from 40% in 1975.

Transportation

  1. 22% of new cars are electric. Self-driving cars are widely deployed.
  2. Fuel milage has doubled from 13 to 27 miles per gallon.
  3. New car defects have dropped by two-thirds.
  4. Air travel miles are up by 5 times.
  5. FedEx 2-pound overnight service was introduced in 1975 for $75. Service is widespread today at $55.
  6. Same day and next day delivery services are available today, making Amazon.com, grocery and restaurant deliveries common. Catalog mail order lead times were 6-8 weeks in 1975.

Energy

  1. The US faced energy crises in 1973 and 1979 that disrupted businesses, emptied filling stations and led to recessions.
  2. The US imported 35% of its petroleum products in the 1970’s. It is a net exporter today.
  3. Energy intensity, the ratio of energy used to GDP, has fallen by 60% since the 1970’s.
  4. LED bulbs last 10 times longer. Lithium-ion batteries last 4 times longer.
  5. Wind power is 10% of electricity generation. Solar is 10% of electricity generation. Solar is the lowest cost source today, accounting for two-thirds of new generating capacity added.
  6. Coal production is the same today as in 1975, down 50% from its 2007 peak. It is declining rapidly.

Environment

  1. Toxic air pollution measures are lower by 65-90%.
  2. The world resolved the threat to the ozone layer.
  3. Percentage of US homes in communities with treated wastewater has increased from 50% to 80%.
  4. State parks acreage has doubled. Federal parks acreage has tripled. Land trust additions are equal to the state parks area.
  5. Total US forest land area has increased from 750 to 800 million acres, while the US population has grown by 50%.
  6. Nesting pairs of American bald eagles have grown 100-fold, from 700 to 70,000.
  7. US (1976) and global (2014) birth rates are half of historical levels, reducing environmental demands.
  8. US is on track to reach 50% reduction in greenhouse gas emissions by 2030.

Health

  1. Life expectancy has increased from 73 to 78 years.
  2. Infant mortality rate has dropped by two-thirds.
  3. Smallpox has been eradicated. Polio remains eliminated. Other diseases close to zero.
  4. Smoking rate is two-thirds lower, down from 37% to 12% of adults.
  5. Death rates down: Strokes 67%. Cancer 25%. Flu/pneumonia 67%. Heart disease 50%+. Liver disease 25%.
  6. US governments, medical industry, businesses and people responded to the Covid-19 pandemic resulting in a death rate that was half of the 1917 Spanish flu. Novel vaccine development and flexible delivery resources limited the death toll.
  7. Abortion rates have fallen by 50% since 1980.
  8. Medical research continues to develop new science and solutions. Cloning and human genome mapping.
  9. In vitro fertilization births have grown from 0 to 100,000 per year.
  10. Modern anti-depression drugs (SSRI-Prozac) are much safer and more effective than their predecessors.
  11. Kidney dialysis extends lives for 550,000 today versus 25,000 in 1975.
  12. Americans have 40 million MRI scans done on 13,000 machines, up from zero.
  13. Laser eyer surgery has grown from an experimental procedure to 800,000 annually.
  14. 50,000 organs are transplanted each year, up from just a few experiments.

Safety

  1. Property crime rate is down by more than 50%. Violent crime rate is one-third lower.
  2. Both the workplace fatality and injury rates are down by two-thirds.
  3. Traffic fatalities per driven mile are three-fourths lower.
  4. Fire incidents have been cut in half while the population grew by half.
  5. Emergency medical services have grown from 2% to 90% of counties; employing 300,000 people, 50,000 ambulances and 1,300 helicopters.

Consumer

  1. Firms have offered consumers much wider options for products in all industries. A typical Walmart Supercenter has 125,000 different SKU’s.
  2. We enjoy year-round availability of most fruits and vegetables today rather than shopping by season.
  3. Clothing and durable goods prices have been cut by half.
  4. The average automobile is 13 years old versus 6, reflecting massive quality improvements.
  5. Car buyers can choose from 15 major manufacturers instead of just 4.
  6. Appliances in more homes: Washing machines (70-85%), dryers (45-82%), dish washers (28-54%), microwave ovens (4-95%). Refrigerators are 25% larger, half price and 75% more energy efficient.
  7. Median new home square footage has increased by half, from 1,500 to 2,200 square feet.
  8. Mortgage loan rates have declined from 8-14% to 4-7%. Real rates are just 2% today.
  9. Total debt service payments (home, car, credit card, student loan) as a percentage of disposable income have declined from 11% to 10%.
  10. Air-conditioned homes have grown from a hot 55% to a cool 95%.
  11. Away from home food spending has more than doubled from 28% to 59% of total food spending.
  12. Household consumption is up from 87% to 92% of disposable income. Savings is down from 13% to 8%.

Leisure

  1. Many television program options. Top 4 network share down from 90% to 30%. Recording and streaming options exist today.
  2. Cable or satellite TV access has grown from 14% to 100%.
  3. The number of feature films released each year has bloomed from 100 to 700.
  4. Music singles are effectively free today. They cost $7.50 each in current dollars in 1975. The transistor radio has been replaced with portable, wearable devices served by playlists, suggestions and feeds.
  5. Real consumer electronics prices have declined by 80-95%. A 21-25 inch color console was $2-3,000 in 1975 in current dollars. A 50-inch tv is available for $500 today.
  6. A 1982 IBM PC cost $10,000 in current dollars. For $2-3,000 today you get 1,000 times the processor speed, 10,000 times the memory and 100,000 times the storage space.
  7. Video rentals boomed in the 1980’s and 1990’s growing into a digital $100 billion industry.
  8. The $5 billion pinball machine sector evolved into the $50 billion handheld and online gaming industry.
  9. Virtual reality equipment is increasingly popular.
  10. Passports are held by half of US citizens, up from 5% in 1975.
  11. Following deregulation, the real price of air travel per mile has glided down by 40-60%.
  12. Hotel room capacity has doubled from 2.4 to 5.3 million.
  13. Pet food consumption has tripled.
  14. American wine production has increased from 250 to 700 million gallons, along with quality.
  15. American brewery count has increased from 150 to 7,000, along with quality.

Wealth

  1. Mutual funds, index funds and 401K’s offer investing to everyone. Percentage of stockholders has grown from 12% to 60%.
  2. The number of retirement plan participants has grown by 250%.
  3. Real dollar retirement plan assets have grown thirty-fold, from $1.6 to $48 trillion.
  4. Homeownership rate increased from 64% to peak of 69% before falling back to 66%.
  5. Family wealth more than doubled for those in the 1st-25th, 26th-50th, and 51st-90th percentiles between 1989 and 2022. Summary data for 1975 to 1989 is not readily available. Real home prices increased by 20% and the real dollar S&P 500 increased by 75% during this period, overall.

Labor

  1. Compounded labor productivity has increased by 150%, more than 2% per year!
  2. Manufacturing, administrative and farm jobs were reduced by 20% of the total during these 50 years. They were replaced by STEM/analysis, management and health care jobs.
  3. Prime age labor force participation increased from 74% to 84%.
  4. Typical unemployment rate declined from 6.5% to 5%.
  5. Share of self-employed workers increased from 9% to 11%.
  6. According to the Gallup Organization, the share of “engaged” workers has increased greatly in the last 20 years.
  7. Real median family income increased by 40% from 1984 to 2024.
  8. There are dozens of expert calculations of real incomes, adjusted for taxes, government benefits, charity, fringe benefits, hours, etc. Most show that 1975-1990 was flat and that 2000-20 showed modest increases.

Society

  1. The US continues to lead the world in charitable giving as a percentage of income, double the nearest country, Canada.
  2. US migration and population growth in the “Sunbelt” impacted local and national economies, politics and society. Texas (13-31M), California (21-39M) and Florida (8-23M) showed the greatest growth and national influence.
  3. Share of adults cohabiting has increased from 1% to 13%.
  4. Teen pregnancy rate has been cut in half.
  5. The share of married couples has declined from 83% to 67% of households.
  6. Parents now invest 20 hours per week caring for children, up from 12 hours in 1975.
  7. Same sex marriage was legalized by the US Supreme Court in 2015.
  8. Female labor force participation rate has increased from 46% to 57%.
  9. The female to male wage discount has been reduced from 35% to 10%.
  10. The number of congresswomen increased from 19 to 155 (7X).
  11. Women today have access to credit and credit cards in their own names.
  12. Black unemployment declined from 15% to 7%, with the excess above whites falling from 7% to 2%.
  13. Black poverty rate has declined from 30% to 18%.
  14. The Black to White income ratio has improved from 60% to 67%.
  15. The share of interracial marriages has increased from less than 1% to 10%.
  16. Percentage of Americans moving per year has declined from 20% to 12%. Interstate moves have declined from 3% to 2%.
  17. Robert Putnam’s “Bowling Alone” shows a 40% decrease in social participation during this time.
  18. Awareness, tolerance and support for “differences” is higher by an order of magnitude: races, nationality, immigration status, physical or mental disability, gender identity, mental health, autism, obesity, and personality.
  19. Hispanic Americans have increased from 6% to 20% of the population.
  20. The percentage of non-Christians, including religiously unaffiliated, has increased from 12% to 35% of the population.
  21. The share of 40-year-olds never married has increased from 6% to 25%.

Computers

  1. Personal computer software and phone apps provide tools for email, calendars, word processing and spreadsheets to everyone today.
  2. Personal computers are in 95% of homes versus 0% in 1975.
  3. More than 90% of jobs today require computer skills.
  4. Home internet access is 92%.
  5. Digital cameras, music, videos, sound and storage make everything portable.
  6. Voice controlled devices and instant language translation.
  7. Today’s 10-day weather forecasts are as reliable as next day forecasts in 1975.
  8. Google search and artificial intelligence provide access to all of man’s writings and promise thought, itself.

Communications

  1. Internet structure and web browser provide access to everything and everyone.
  2. Smartphones integrate computing and communications. 90% ownership rate. Provides photo, filming and navigating capabilities.
  3. Mobile/cellular phone networks and wifi routers offer universal access to the internet and phones.
  4. Social media networks combine the input of many to build and use networks.
  5. Internet allows for open-source software and information creation.
  6. Video conferencing and internet enabled phone/video calls are common.
  7. Voice mail, answering machines, caller ID and 911 were invented.
  8. Digital books have grown to 25% market share.
  9. Annual first class mail per person increased from 240 to a peak of 360 in 2000 before falling to 130 today.
  10. Daily newspaper subscriptions have plunged from 60 to 20 million.
  11. Share of homes with landlines has fallen from 90% to 30%.
  12. A 3-minute long distance call in 1975 cost $8.70 in current dollars. An international Skye call today is 77 cents.

Summary

The world is a better, richer and safer place. Politics has evolved. The economy is 4 times larger. Businesses and education are more effective. Energy is cheaper. Transportation is better. The environment is much better. Health is much better. Safety is much better. The consumer is king. Leisure options and quality can’t even be compared with 1975. Wealth is up. Incomes are up. Society is digesting many large changes. The computer and communications revolutions have delivered miracles and promise more.

We face social, political and environmental challenges. We have more resources than ever before. Based on American history we should be very confident about solving our challenges.

80 Years of Global Economic Success

President Trump continues to peddle false stories of American economic failure. I’ve written 20 articles debunking these false assertions.

I’d like to focus today on US and global economic growth since 1945 guided by the new economic order of win/win free trade installed by the Bretton Woods conference.

https://en.wikipedia.org/wiki/Bretton_Woods_Conference

The US economy has grown 11-fold since then in real economic terms. The US economy, which won the war, was just 9% as large as it is today! This is a little less than 3-fold population growth combined with 4-fold per capita production/income growth.

Visually, it is clear that US economic growth has been steady across these 80 years, only interrupted by a few severe recessions.

The US had already doubled its GDP between 1938 and 1945. So, the US economic growth was 22-fold from 1938 to 2025. Other leading countries showed flat total output in the war era.

https://ourworldindata.org/grapher/global-gdp-over-the-long-run

Global GDP growth essentially started in 1820. 80 year periods until 1940 yielded 3X economic growth. 11X or 22X was a “whole new ball game”.

Another data source confirms the 15X post war real economic growth.

https://en.wikipedia.org/wiki/List_of_countries_by_largest_historical_GDP

Country level data confirms the global growth pattern.

Russia 8x

UK 8x

China 300x

India 150x

France 8x

Germany 9x

Italy 9x

Japan 21x

Canada 12x

https://en.wikipedia.org/wiki/Angus_Maddison_statistics_of_the_ten_largest_economies_by_GDP_(PPP)

This chart shows that the US reached its apex as a share of global GDP right after WWII. I think that president Trump mistakenly believes that the US could have maintained its 28% global market share forever. In more realistic terms, the US reached 19% of global GDP in 1913 and properly maintained that share in 2008.

Summary

The post-WW II global institutions drove 11-fold growth for the US and 15-fold growth for the world. The historical benchmark in 3x. The US experienced an extra doubling of its economy from 1938-1945. The mercantilist views of 1880-1920 simply cannot compete with the post-war free trade regime.

Modern History Index

257 items pulled from all arenas of life. Technology dominates, especially in the last century.

Grouping events into 40-year blocks shows 1940-79 as twice as dynamic as other eras.

1450 – 1779 20

1780 – 1819 12

1820 – 1859 16

1860 – 1899 31

1900 – 1939 47

1940 – 1979 99

1980 – 2025 32

The Janesville Plan: Economic Opportunity for All

https://www.amazon.com/Janesville-American-Story-Amy-Goldstein/dp/1501102265

This 2017 bestseller was applauded by the WSJ, The Economist, Harvard sociologist Robert Putnam, JD Vance (as a complement to Hillbilly Elegy) and Barrack Obama. It tells the story of Janesville, Wisconsin as a General Motors assembly plant with 3,000 workers was permanently closed in the turmoil of the Great Recession. It focuses on the impact on real people and the community’s response. The author concludes that neither the liberal response of job training nor the conservative response of economic redevelopment incentives was adequate to meet the community’s needs. What could work?

The Core Issue

The US economic and legal system protects the property rights of investors, corporations, and banks. It doesn’t protect or promote the property rights of the other actors in society quite so well: workers, suppliers, local governments, charities, retirees, and children. It is the fundamental discrepancy between different groups that is highlighted in this book, catalyzing the last 15 year’s populist reaction against our system, and begging for a practical solution.

The Core Challenge

Financial interests are flexible. They can be bought, sold and mortgaged. They are geographically mobile. Money and financial instruments are fungible. They can be exchanged with zero to small loss of value.

Other interests are much less flexible and mobile. Labor assets are tied to an individual. Individual labor assets may be tied to a specific situation OR broadly applicable. Real property is tied to a local and regional location. Local governments and charities are tied to a geography. Families are emotionally tied to a location.

The historical political conflict was between the wealthy and the non-wealthy. Landed aristocracy and peasants. Capitalists and workers.

Wealth still matters. The advantages of financial wealth have multiplied in the modern world. Financial rates of return are higher. International opportunities exist. Financial markets are effective and efficient. Risk can be managed through portfolios and derivatives. The shear amount of wealth, and wealth per person, is large enough to be scientifically managed. Generational wealth is preserved. Wealthy interests have effectively “captured” the political system to ensure they are not over-taxed or over-regulated. Network effects from neighborhoods and elite colleges accumulate. The network effects from large metropolitan areas accumulate.

As the advantages of financial wealth have compounded in our society, the distribution of income and wealth has become more and more unequal. For the good of our whole society, it’s time to take some steps to “level the playing field”. This is not strictly about protecting the poor or “fairly” taxing the rich. It is about providing “roughly” equal protection to the various property interests in our society.

The Pinches

In a meritocratic, capitalist society, there will be an unequal distribution of income and wealth. It is difficult to find an obvious “rule of thumb” to limit this dispersion. The higher income and wealth individuals are sure that they have “earned” their returns. Many libertarians and conservatives believe that the “job creators” and “value creators” in society are under rewarded, even before progressive taxation claims a greater share. Most working, middle and professional class earners are sure that they are underpaid compared to their value-added and that the tax system is designed to benefit “others”. Many vote for the conservative political party because they accept this as unavoidable, see disincentives and unintended consequences from attempts to change this, or aspire to become one of the winners. Economists and psychologists report that individuals are much more motivated by economic losses, taxes, risks or takeaways than gains. Hence, any kind of straightforward income or wealth redistribution system is difficult to achieve or maintain. The incentives to pull towards one end or the other are very strong. The philosopher John Rawls’ argument that everyone can, should, will agree to a set of reasonable policies pointing towards limiting income and wealth inequality has been applauded by the left, criticized by the right and ignored by most everyone. We need to find a different framework aside from the “tug of war”.

A dynamic capitalist economic system will include Schumpeterian “creative destruction”. There is enough new wealth to be made and captured that competitors will disrupt and compete with existing leaders in all markets. Firms will grow and die. New firms will be founded. Some will succeed. The real and financial capital within some firms at some times will be destroyed. For some firms this will be part of the portfolio of growing, stable and dying components. For some firms, this will be death. Capitalists will focus on the core goals of value creation, value capture and value preservation. They will do whatever is required to meet these goals. As Milton Friedman argued, at the extreme times they will not look out for the interests of other stakeholders. In good times, perhaps, a little. Based on social pressures, in good times, perhaps, a little. We need to clearly separate “what is” from “what should be”.

Financial investors do not have geographical responsibilities. They have financial responsibilities to owners and lenders. They have secondary interests in maintaining positive relations with suppliers, customers, key employees, key executives and regulators. Large organizations will close low performing assets as required, be they small stores or 3,000 employee factories. New and existing businesses locate plants, offices and distribution centers based on expected costs and benefits, risks and rewards. They are also guided by the convenience and views of their senior executives who generally prefer to live in cosmopolitan surroundings. Firms will decentralize and decentralize to meet various needs. For most firms, local economic incentives are a very minor factor.

Employees, suppliers, governments and charities are fundamentally local. They live real lives with a small number of interactions. They stay in place and appreciate the familiarity of their home, church, school and community. They might move when they finish college or before they have children in school or to meet an extreme need. The move from the east coast to the Midwest to the west took centuries. The move from the farms to the cities has continued for more than a century. The consolidation of the population into less than 100 metro areas has accelerated in the last 75 years. The move from the Midwest, northeast and Middle-Atlantic states to the sunbelt has continued for 75 years. Individuals move based on circumstances and incentives. A fair society provides support for individuals who do not wish to move because economic situations have changed.

The Solution: Protected Assets for All

Individuals who honestly review the growth of incomes, wealth and standards of living in the US for the last 75 years must celebrate the amazing 6-fold increase in real per capita Gross Domestic Product (GDP). Labor productivity and overall productivity have improved similarly. Median incomes rose with GDP and productivity until 1975, stalled for 25 years and have since slowly resumed their climb. Quality of life, including health, economic choices, economic security, leisure, safety, product quality, entertainment, and product choices has continued to improve, even when income growth lagged behind output growth. The US economic system produces great wealth and benefits. There is an inherent tendency for the owners of financial wealth to capture an increasing share. We need to find a balanced solution, not undermine the economic system through misguided taxation or regulation.

Health Assets

The US is an outlier in the developed world in not managing health care as a public good. Liberals see health care as a human right. A majority of Americans disagree. We will not soon adopt “socialized health care”. We can work together to adopt policies that reduce the total cost of health care, and which prevent health care costs from bankrupting our fellow citizens.

  1. Provide catastrophic health care coverage for all, covering single event expenses exceeding $25,000.
  2. Provide payroll contribution funded ($200,000 max) annual income catastrophic family medical insurance (>$100,000/year) to all citizens. (alternative to $25K government provided fund)
  3. Invest in nominal co-pay front-line mental health screening, intervention, listening, training, group sessions and counseling services for less critical conditions. 
  4. Allow any group of 10 states to create a “medicare for all” health care program as a substitute for the Affordable Care Act.
  5. Allow any group of 10 states to create a private insurance-based (qualify in 2 states, qualifies for all states to ensure competition) health care program as a substitute for the Affordable Care Act.
  6. Pay-off all student loan debt for professional degree medical professionals serving 5 years in non-metropolitan county or metropolitan county with less than 300,000 population.
  7. Require states to provide tuition free medical care and residency spots for one doctor per 10,000 citizens each year.
  8. Reduce medical school preparation requirement to 3 years.
  9. Offer reciprocal medical licensing arrangements with 30 leading countries and expedited review and specific qualifications training and experience requirement defined for all others within 90 days of application.

Family Assets

  1. Provide an annual $10,000 childcare funding source for up to 4 children aged 0-6.
  2. Provide home childcare volunteer refundable tax credit up to $100 per week.
  3. Offer a supplemental 5% Earned Income Tax Credit for two-income families with combined family income below $60,000, phased out to zero at $90,000.
  4. Exclude the first $100K of owned homestead property from taxation and prohibit property taxes on first $250,000 for those aged 70 or above.

Community Assets

We live in a society that prefers to support communities locally and not rely upon government support. We can fine-tune our laws to encourage local support.

  1. Provide a $15/hour volunteer hour tax credit for up to 200 hours annually, including service with religious organizations.
  2. Remove the limits on charitable donation tax deductions for gifts made to public charities and local governments (not private foundations).
  3. Allow large employers to setup new employees with default 1% contribution to local United Way/Community Chest umbrella funding services.
  4. Determine paternity for all births, set and enforce child support agreements, provide basic level support from the state as required.
  5. Subsidize high-speed internet for rural counties.
  6. Offer 10 year T-bill interest rate financing for qualified “low cost” retailers to build stores more than 15 miles away from any existing qualified store.
  7. Levy a $500 per employee annual “closing costs” fee on large employers (250+) for a maximum 20 years to fund local redevelopment programs starting with $5,000 per discontinued employee.
  8. Levy a 0.5% of annual rentals fee on landlords to fund local redevelopment of abandoned properties and areas.
  9. Limit state and local economic development incentives to no more than $10 million per project or location.
  10. Offer a 50% federal tax credit for first $10,000 of cross-state moving expenses.
  11. Offer workers up to $5,000 for relocation or temporary housing as an alternative to up to 2 years of unemployment benefits. (alternative to tax credit for moving expenses)
  12. Restrict issuance of new building permits in counties that do not have one-third of affordable housing permits proposed for units below the existing median unit property value.
  13. Greatly expand availability of 1-2 year National Service programs for young adults and senior citizens.
  14. Invest in prison to work transition programs.
  15. Increase the minimum foundation endowment spending from 5% to 6% to provide more current social benefits and limit the accumulation of assets by universities and other not for profits with $100 million plus of invested assets. Provide an option to pay a 0.5% of assets annual fee to keep 5% or a 1% fee to only spend 4%.

Financial Assets

In our modern world we have to ensure that all individuals are financially prepared for 30 years of retirement. Early and constant savings. Wise investments. Good advisors. For everyone.

  1. Provide a 50% federal 401(k) match on the first $5,000 of savings. Offer a federally backed guaranteed return fund for 401(k) accounts with an after-inflation return of 3%.
  2. Make social security employee tax payments optional after age 62.
  3. Remove social security payment offsets from earned income after age 65.
  4. Auction to private firms the right to offer standard 401(k) financial advisory services for 0.5% of asset value with 100% federal match below $50,000 and 50% federal match below $100,000.
  5. Create voluntary 5% of income home down payment savings program that accumulates to $50,000 after 10 years of full-time employment contributions.

Financial Security

Lifetime employment is gone. Fixed benefits pensions are gone. We live 20 years longer. We need a more robust unemployment insurance system. Individuals may secure a position that pays 25% – 33% – 50% more than their “second best” alternatives. When individuals lose their jobs, we need to buffer their losses and nudge them towards their “next best” options in a timely manner.

  1. Reform unemployment insurance to provide 75% of historical income for 6 months and 50% of income for 12 months. Limit coverage to $60,000 of base income.
  2. Provide a 50% “bridging subsidy” for individuals whose income has dropped by more than 25% for up to 3 years. This would handle the effects of international trade and firm bankruptcies.
  3. Overhaul the “welfare system” to combine various programs into a single program combining a universal basic income (UBI) and the earned income tax credit (EITC).
  4. Create a self-funded unemployment lump-sum payment system based on prior 5 years earnings. 4 months award available after 10 years. 6 months after 15 years. 8 months after 20 years. (Alternative to higher benefits and bridging option)
  5. Maintain a present value of future social security benefits asset balance for each participant. After age 35, allow once per decade 10-year term loan at 10-year T-bill plus 2% for up to 20% of balance, maximum of $50,000 loan balance. Repayment through social security system earnings.
  6. Set a $15/hour adult minimum wage, indexed to 70% of the median income.

Consumer Assets

In the modern world, consumers face sophisticated marketers and professional services firms. They can benefit from centralized support.

  1. Set all import tariffs at zero percent, eliminating the effective tax on purchases.
  2. Eliminate all specific import tariffs but levy a 3% tariff on all goods to “protect” domestic producers and help fund government programs. (alternative to 0%)
  3. Set maximum prices per service and per hour for home and auto repair firms.
  4. States contract for metro and area multiple listing services and limit total real estate commissions to 4% of transaction value.
  5. Require financial advisors to meet the fiduciary standard of professional care, putting the client’s interests first.
  6. Certify public advisors to provide general advice on consumer economics, budgeting, banking, investing, real estate, insurance and health insurance for $100/hour to citizens, with a $50/hour, 8-hour maximum annual refundable tax credit.
  7. Staff state professional licensing boards with a minority of regulated active professionals. Reduce licensing requirements to meet public safety standards.
  8. Set a national cap on individual and class-action lawsuits at $2 million per person, adjusted for inflation.
  9. Auction regional licenses for private firms or states to offer low annual milage limit used car leases to low to medium credit score individuals using federal funding for the inventory.

Education/Human Capital Assets

It looks like our economic system is going to require one-thirds college educated and two-thirds less than college degreed adults. Economically and socially, we need to support all individuals to serve in their roles and for all of us to support the various roles. Think “essential workers” during the pandemic.

  1. Offer $10,000 for 2 years for high school graduates for their education and training, including “career and technical” training.
  2. Create German-style public-private partnerships for broad range of vocational training opportunities.
  3. Offer career and technical training grants for up to 2 years equal to state subsidy of college education.
  4. Provide alternate sets of courses and experience to meet minimum requirements for standard level high school diploma, rather than requiring gateway courses like Algebra II.
  5. Offer an all-industries state administered “career skills” certification program that can be earned in 3 years of employment and classes, including some classes for academic credit in high school.
  6. Require governments and large employers to justify any strict “BA needed” job requirements versus “education and experience” options.
  7. Tax university tuition income above $15,000 at 25% rate to fund public colleges.
  8. Expand veterans hiring preferences to state and local governments, government suppliers and large employers.
  9. Increase the minimum foundation endowment spending from 5% to 6% to provide more current social benefits and limit the accumulation of assets by universities and other not for profits with $100 million plus of invested assets. Provide an option to pay a 0.5% of assets annual fee to keep 5% or a 1% fee to only spend 4%.

Government Services Assets

The corporate world reduces costs and improves valued results by 1-2% year after year after year. We need to set the same expectations for local, state and federal governments.

  1. Sunset laws requiring reapproval of substantive changes after the first 10 years.
  2. Bipartisan staff recommended simplification and clean-up laws, one functional area per year, package approval, no amendments.
  3. Independent staff recommendation of lowest 10% benefit/cost ratios for regulations by agency every 10 years, package approval, no amendments.
  4. Implement balanced budget across the business cycle law that considers unemployment rate and debt to GDP levels.
  5. Require offsetting spending cuts or funding sources for new spending programs.
  6. Require federal programs to have a minimum 20-year payback from investments.
  7. Migrate to minimum 80% federal funding of all federal programs assigned to states.
  8. Outsource the USPS by region, maintaining 3 day per week delivery minimums.

Tax Fairness

  1. Set a separate 10% income tax rate on hourly earned overtime income, excluding it from regular “adjusted gross income”.
  2. Limit corporate type taxation to 10% for revenues below $1 million and 20% for revenues below $5 million.
  3. Limit combined state and local sales taxes to 5% of purchase values.
  4. Revise the “independent contractors” social security law to require the 12.4% self-employed contribution to be identified and deposited for all income.
  5. Eliminate the “carried interest” loophole benefit for investors.
  6. Limit the reduction of “capital gains” taxes versus labor income to a maximum of 20%. Increase the minimum period for long-term capital gains to 3 years. Provide a 50% of annual inflation above 4% credit in the detailed calculation.
  7. Require income earners to pay social security taxes on $1 million annually.
  8. Eliminate the mortgage interest deduction on second homes.
  9. Increase the IRS audit budget by 50%.
  10. Levy a 20% tax on inherited assets above $5 million, allowing a 10-year tax payment plan.

Funding Sources for “Everyone Has Assets”

  1. Levy an annual 0.25% of assets tax on banks and financial institutions.
  2. Levy a 0.25% financial transactions tax on stock and bond investors and traders.
  3. Set a 10% “luxury tax” on all transportation asset transactions worth $1 million or more.
  4. Set a 0.25% annual federal “luxury” real estate tax on all residences worth more than $2 million.
  5. Levy a 0.25% of deal value fee on all “mergers and acquisitions” transactions of $100 million or more.
  6. Levy a 0.25% excess profits tax on earnings above a 5% real, inflation adjusted return on assets (ROA) for firms with revenues of $100 million or more.
  7. Reduce the depletion allowance base on mineral assets by 10% of the acquisition cost.
  8. Starting with the 35% tax bracket ($462,501 married filing jointly), reduce allowable itemized tax deductions to 0 at $2 million of income.
  9. Add a 40% tax bracket at $2 million of income.
  10. Levy a 5% of excess price paid on personal vehicles sold for more than $50,000, boats for more than $100,000 and recreational vehicles for more than $100,000. (alternative to 10% above $1M)
  11. Add a 10% surcharge to property tax rates for residential properties larger than 5,000 square feet. (alternative to surtax above $2 million)

Setting Firm Limits on Taxes

I have separately proposed a set of constitutional amendments that limit taxation of the wealthy, allowing them to support steps like those above without fear of being fleeced.

Summary

Our society hasn’t found a clear organizing principle to guide it between the claims of the people and its leaders. We tend to lean towards the individual, liberty and freedom. This has led to a large number of modest initiatives. We have an opportunity to help our community embrace and support the political steps required to achieve our goals.

Dedications/Provocations

https://www.washingtonpost.com/people/amy-goldstein/

https://en.wikipedia.org/wiki/Paul_Ryan

https://en.wikipedia.org/wiki/Barack_Obama

Bernie Staller – National FFA leader (my supervisor from 2000-2004) Janesville leader.

https://www.agrimarketing.com/show_story.php?id=25007

https://www.nationalbeefwire.com/bernie-staller-tim-heiller-inducted-into-alpha-gamma-rho-s-hall-of-fame

https://wisconsinagconnection.com/news/staller-inducted-into-alpha-gamma-rho-hall-of-fame

https://www.agrimarketing.com/show_story.php?id=25005

https://www.newswise.com/articles/bernie-staller-to-retire-from-the-national-ffa-organization

The Painesville Plan (t) !!!

https://case.edu/ech/articles/d/diamond-shamrock-corp

https://cumulis.epa.gov/supercpad/cursites/csitinfo.cfm?id=0504696

On a personal note, I grew up in Fairport Harbor, Ohio, a small village of 3-4,000 people. The Diamond Alkali chemical plant once employed 5,000 people. It shut down in 1976. My dad was a pipefitter and union leader. My uncle Joe was also an employee and a union and political leader. The negative community impact was very large. The negative impacts described by Amy Goldstein in Janesville were exactly the same in Painesville 40 years earlier.

Hoosier Demography Posts Index

She grew up in an Indiana town … with them Indiana boys on an Indiana night.

https://en.wikipedia.org/wiki/Mary_Jane%27s_Last_Dance

Indiana wants me, Lord I can’t go back there.

https://en.wikipedia.org/wiki/Indiana_Wants_Me

Oh, the moonlight’s fair tonight along the Wabash

https://en.wikipedia.org/wiki/On_the_Banks_of_the_Wabash,_Far_Away

A little ditty about Jack and Diane
Two American kids growin’ up in the heartland

https://en.wikipedia.org/wiki/Jack_%26_Diane

I grew up in Greater Cleveland as a proud buckeye in “the best location in the nation” 1956 – 74. Learned about demography in my first 1974 quarter at New College in Sarasota from Dr. Peter Hruschka. Transferred to Indy in 1988. Remained ever since. Slowly became a “Hoosier”. Started documenting the Hoosier population in 2009, including the exceptional growth of our suburban Hamilton County.

The urban counties have tripled in growth. The others remain flat.

Urban counties will grow.

Indy has found a growth solution. Cleveland has not.

Urban growth, rural stagnation nationally.

Indy metro and a few suburban or university counties grew, others declined.

Long-term stagnation outside of Indy and a dozen counties.

Indy metro area is increasingly dominant.

Metro Indy stands out as a growth leader in the Midwest.

Rural America was behind in 1960. It was much further behind in 1980. The gap has continued to grow. This has huge political implications. George Wallace, Spiro Agnew and Richard Nixon deeply understood this in 1968. Not sure my Democratic party has yet caught on.

Metro areas thrived. Suburbs thrived even more.

The components of Hamilton County’s 50 years of growth.

Hamilton County breakout by suburb.

Net in-migration continues.

Population growth drives job growth.

More diverse …

Older …

An Indianapolis suburb can compete for “best place to live” in the US!

Yet I get an Indiana kick out of you.

https://en.wikipedia.org/wiki/I_Get_a_Kick_Out_of_You

How (NOT) to be Secular: Reading Charles Taylor

James K.A. Smith, Calvin College philosopher outlines and interprets Oxford and McGill University philosopher Charles Taylor’s 2007 award winning 900-page thriller “A Secular Age”.

https://en.wikipedia.org/wiki/Charles_Taylor_(philosopher)

Nice 2-page summary of the book.

https://en.wikipedia.org/wiki/A_Secular_Age

https://en.wikipedia.org/wiki/James_K._A._Smith

Summary of the Summary …

We all live within a paradigm, story, framework, worldview, roadmap, myth, blueprint, theology, philosophy, expectations, language, culture and beliefs. This is an unavoidable human condition. We are all shaped by a story. Some are aware of parts of their story, most are not. Some investigate, challenge, wrestle with and shape their story, most do not. Most people today hold a fundamentalist religious (right), a fundamentalist atheist, materialist, naturalist, post-modernist (left) or an agnostic, skeptical, secular (middle) world view. Taylor argues that the “Secular Age” is here and shapes everything, like it or not. We are all skeptical about belief. We all, at least vaguely, grasp for transcendence. Some look to transcendence of their own making in creativity, authenticity and personal development (be the best that you can be). Others turn outward towards spirituality in its many forms. We are inevitably squeezed between doubt and belief.

Taylor outlines how we have moved from 1500 when a “certain” belief in God was universal to 2000 when a similarly grounded “certain” belief in God is almost unimaginable for an educated citizen. He argues that we ought to become familiar with the underlying assumptions of “A Secular Age”, including its propositions that make it attractive and insightful. He argues, within the framework of “A Secular Age”, that belief in God in the Christian format can be even more attractive today for those who understand our human nature and our human condition (in society). A true, flourishing, meaningful life remains our birth right, but we need to understand our situation to take advantage of it.

Preface

Taylor is a cultural anthropologist. What does this culture believe, even if it does not consciously know what it believes or where the beliefs came from? For Christians, this is mission work just as challenging as in the nineteenth century. The natives are not looking for answers to questions about God or heaven. They are very busy creating their own lives of “significance”. The religious questions, creeds and wars of the past are irrelevant, nearly inconceivable. And yet … the natives report an emptiness, a flatness, a sameness, a treadmill, anxiety, a lack of fulfilment. They report glimpses of satisfaction, comfort, adequacy, beauty, love, eternity, nature, meaning, purpose, community and wish they had more. The existentialists pointed to dread, angst, ennui and emptiness as characteristics of post-modernity. Taylor speaks of a “malaise”. Some find satisfactions, in spite of the lack of a solid story with breadth and depth. The “Secular Age” story is inadequate. Something is missing. We feel it, sense it, intuit it, dream it, seek it. [I’m purposely including run-on sentences, and “stream of consciousness” language in an attempt to communicate religious and philosophical insights without trying to be precise and formal. I’m an amateur. This is my best approach].

The “Secular Age” precludes questions about the divine, eternal, universal, deeply meaningful and transcendent. It supports a life of activities, growth, process, expression, action, technique, skills, technology, experience and consuming. This world is still “haunted” by the human desire for connection with something larger and the occasional (undesired) intrusion of that “something larger” into our daily life.

Taylor calls this world view “exclusive humanism”. Smith’s glossary defines it as “a worldview or social imaginary that is able to account for meaning and significance without any appeal to the divine or transcendence.”

We mostly live in an “immanent frame”: “a constructed social space that frames our lives entirely within a natural (rather than supernatural) order. It is the circumscribed space of the modern social imaginary that precludes transcendence.”

We are all influenced by the largely unspoken cultural norms and beliefs that shape our views. We need to understand them and where they came from. We need to understand them, their implications and their limits. We need philosophers to help us! This applies to individuals and to the church, which has also been shaped by its cultural context for 500 years.

Smith, like Taylor, postmodernists and romantics, points to artists as being the most helpful in describing our situation in ways that fully capture our difficult situation. We have lost our certainty about any beliefs, principles or institutions. We try to work with the materials that remain. We get frustrated. We try again. We get anxious. We have some success. But even our “success” is not deeply satisfying. We want a deeply satisfying life. We’re willing to learn, invest, practice, experiment, partner, do whatever it takes. We’re seekers. But the seeking gets old when it does not deliver. Many artists of the last century offer this portrait of our situation. The best artists honestly communicate the difficulty of modern and postmodern life. Some conclude with despair. Others offer glimpses of hope.

https://en.wikipedia.org/wiki/The_Myth_of_Sisyphus

https://en.wikipedia.org/wiki/Wise_Blood

https://en.wikipedia.org/wiki/Goethe%27s_Faust

https://en.wikipedia.org/wiki/Narcissus_and_Goldmund

https://en.wikipedia.org/wiki/The_Magic_Mountain

https://en.wikipedia.org/wiki/Julian_Barnes

https://en.wikipedia.org/wiki/Paul_Elie

Introduction: Inhabiting a Cross-Pressured Secular Age

Taylor and Smith dispense with the fundamentalisms of the right and left. Each embraces an all-encompassing, bullet proof certainty that is difficult to imagine or support for anyone who has lived in the emerging, global, changing, reversing, subjective, relative, skeptical world of the last 2 centuries. Hegel argued that “God is dead” in 1882. Kierkegaard outlined the necessity of a “leap of faith” in 1846. Taylor and Smith discount the aggressive atheists’ confidence and philosophical naivete: Dawkins, Dennet, Harris and Hitchens. “Chronological snobbery and epistemological confidence”. [“epistemological” means “theory of knowledge”. How do we know what we know? Philosophers love this stuff. Much of their work is incomprehensible. They have reached few firm conclusions. Nonetheless, epistemology really matters. How do we “know” that something is “true”? It’s not a trivial topic.]

That leaves us in the center, sort of. We cannot be fully certain. We know that simplistic, magical solutions are suspect. We doubt everything. We see many conflicting “answers”. This further undermines our confidence in any one answer and the pursuit of an answer. “Faith is fraught; confession is haunted by an inescapable sense of contestability. We don’t believe in doubting; we believe while doubting. We’re all Thomas now”.

We want certainty. We cannot have the old kind of certainty. Atomism, no. Euclidean geometry, no. Mathematical certainty, Godel says no. Light is a wave, light is a particle, light is both. An atom is clearly defined, no, quantum uncertainty. We cannot measure precisely at this level (Heisenberg). An atom is the smallest thing. Protons, neutrons and electrons. Subatomic particles. String theory. Fixed space, time and background ether, no. Science advances relentlessly, culture does not. Culture, society, civilization, civics, economics, trade, human rights and globalism advance continuously; sorry. Philosophy advances to “scientific” logical positivism, so called analytical philosophy and then discards it. The universe is eternal; well, perhaps created. The universe is expanding or collapsing. The universe is fully observable, or mostly dark matter and dark energy. Utopian socialism, Marxism, national socialism, fascism, totalitarianism, liberal democracy; all are imperfect.

Smith notes that “secular” novelists focus on our encounters with death and mortality. “Questions in the orbit of death and extinction inevitably raise questions about eternity and the afterlife, till pretty soon you find yourself bumping up against questions about God and divinity.” Many do not write stories with simple endings about miraculous conversions or mystical encounters with “spirituality”. They face the challenges of belief, doubt and finding a religion that addresses the situation. “What’s the point of faith unless you and it are serious – seriously serious – unless your religion fills, directs, stains and sustains your life?” “There seems little point in a religion which is merely a weekly social event .., as opposed to one which tells you exactly how to live”. Authenticity matters. Simplistic “either/or” is replaced with complex “both/and”. Some questions are not easily or perfectly answered. The existential philosophers’ focus on the unavoidable challenges of postmodern life are addressed, imperfectly, but seriously.

These novelists recount how individuals in “A Secular Age” bump into transcendence. Religious art, paintings and music, often touch something inside of people, even if they have no religious background. Many religious stories effectively communicate morality and timeless truths without being necessarily grounded in religion. Their characters often reject dogmatism in religion, science and atheism while embracing the natural human desire to explain their world, give it purpose, define actions that build community or address needs.

On the other hand, “believers” in “A Secular Age” must always wrestle with doubt. Rival stories exist. Non-belief is possible. My story does not address all questions perfectly so maybe it is wrong. Human minds cannot capture everything (or much) about an awesome God who creates, shares and illuminates transcendence. Fundamentalists on both sides have supported an “either/or” “science versus religion” story that undercuts any blended or imperfect understanding from the middle. Is my belief justified or is this another “God of the gaps” answer that will be undermined some day? The growth of religious denominations, the politicization of churches, and in person familiarity with many different religious views reinforces the old argument “and tell me again why your religion is the one right one and all others are wrong”. Now that cultures, nations, families and classes no longer make religious choices for us, each individual is forced to make his or her own choices within a context of so many life choices, which also seem to have “no right answer”. Evolutionary psychology offers a “scientific” way to explain away religion as an accidental byproduct of evolution. Expressive individualism celebrates the individual and undermines both community and transcendence.

“Emerging from the Romantic expressivism of the late eighteenth century, it is an understanding ‘that each of us has his/her own way of realizing our humanity,’ and that we are called to live that out (‘express it’) rather than conform to models imposed by others (especially institutions).”

Once the background story of “A Secular Age” arrives, doubt and skepticism remain. Individuals must deal with the uncertainty undercurrent throughout their lives. This becomes a “given” in modern/postmodern life.

Taylor and Smith argue that everyone in “A Secular Age” is weighted by doubts about the validity or certainty of ANY religious or philosophical world view AND subject to internal feelings and experiences that point towards some universal form of transcendence. There is something else beyond the self-contemplating self and the material environment. Exactly what is unclear. Human descriptions, theories, institutions and practices are not “fully adequate”. They may even be worthless. How do I manage this question? How do I start? How will I know what is a good path and conclusion? Who do I turn to for help? Is this a priority given all of the other challenges in life? If I ignore it, will it go away? What’s the worst thing that could happen if I ignore it?

“Why was it virtually impossible not to believe in God in, say, 1500 in our Western society, while in 2000 many of us find this not only easy, but even inescapable?”

“Taylor is concerned with the ‘conditions of belief’ – a shift in the plausibility conditions that make something believable or unbelievable … these questions are not concerned with what people believe as much as with what is believable.”

Taylor does not indulge in the mixed statistical support for the “secularization theory” that predicts that there is always a decline in religious belief and participation as societies become more modern, with higher incomes, technology, education and secular experiences.

Secular1 distinguishes between sacred and non-sacred/secular vocations.

Secular2 contrasts a nonsectarian, neutral, areligious space for secular institutions with that offered by specifically religious institutions. “Secularization theory” predicts that the experience of secular institutions in modern societies eliminates the demand for religious institutions. Secularism is a political belief that political spaces ought to be conducted on the basis of universal, neutral rationality and exclude any religious elements.

Secular3 refers to a society where religious belief in God is merely one option among many. This the “secular age” in the title. We live in “A Secular Age”. Religious belief is an option. No religious belief is an option. Atheism and agnosticism are options. Primitive, personal and esoteric faiths are options. A Secular3 world allows “exclusive humanism” to be an option. The individual can be truly alone, without any necessary connection with society, nature or supernature. “no final goals beyond human flourishing, nor any allegiance to anything else beyond this flourishing.” A radical individualism has become normalized and accepted as a life option.

In “A Secular Age”, we have moved beyond the tight logical proofs of scholasticism. Philosophers and theologians have rejected this approach as an overly narrow one, possibly appropriate for a pre-modern age, misapplied during the modern age of the enlightenment and the scientific revolution and irrelevant today. Taylor welcomes this advance and change in how we consider “truth”. Like many apologists today, he embraces the “best available theory” or “best available evidence” standards for evaluating “truth claims”. He argues that “stories” are just as valuable as logical arguments.

Taylor disputes the “subtraction story” that enlightenment, progress and maturity automatically lead to a rational, neutral, scientific secular world which allows religion to be removed. The “progress” of science in “explaining” the world reduces the scope for religion and points to a time where science explains all and there is no need for religion. Every advance in natural explanation reduces the need for supernatural explanation. This is faulty logic, but an effective story. Scientists are the heroes. Religion is the villain. We can see how the story will end.

Taylor debunks this story. Then he invests time in explaining how the positive attractiveness of the “exclusive humanism” story has developed. It wins as religion is discredited. But it fills some of the human needs for a “theory of life”. Taylor helps the reader to understand and feel what it is like to live in “A Secular Age”. The possibilities, attractions, doubts, anxieties and unmet needs. He is not an old-fashioned critic of modernity or post-modernity, longing to return to an earlier era of certainty and bliss. He seeks to describe where we really are, as an effective cultural anthropologist. It is only from this position of understanding that religious views can be explained, justified and promoted effectively. He will use logic to analyze, debunk and promote. He will also use narratives or stories to knit together components so that various alternatives can really be considered. The default stories of “A Secular Age” assume away any possibility of a supernatural or transcendent dimension, aspect or experience in life. We need to use both logic and stories to communicate and evaluate the options.

Reforming Belief: The Secular as Modern Accomplishment

Contrast the assumed worlds of 1500 and 2000. What are the critical assumptions underlying each one? Not issues, policies and philosophies that are actively debated. Try to imagine the “felt life” as it is lived each day. The background of 1500 made atheism unthinkable. The background in 2000 makes “certain” belief in God, Christ, miracles and the supernatural very unusual for an educated adult. In 2000, a self-contained “expressive individualism”, an exclusive humanism, that attempts to provide meaning and a guide for life is possible.

Three interlocking concepts or underlying beliefs in 1500 made unbelief rare. The natural world was seen as something that pointed beyond itself to its creator. It was not self-sufficiently operating by itself. The “cosmos” was naturally integrated and interactive. Nature and supernature were intimately connected through creation and ultimate purpose.

Society was viewed as a whole. The parts (religion, society, politics, economics, technology) fit together and reinforced a sense of an organic whole, something that had been created with a purpose. That creation and continuity was self-evident. Individuals filled social roles. An individual outside of society was inconceivable.

Connections between individuals and society, between nature and heaven, between people and things, between the living and the dead, between past and present were real, dense, intense, impactful. This “organic” sense of life, alive and haunted, was behind all thoughts, feelings, dreams and action.

Taylor outlines 5 sets of changes that challenged these views, and when challenged eventually resulted in new assumptions in the opposite direction. Nature stands alone. The individual is the basis of society. Connections are transactional, not mysterious.

The first change is a deeper philosophical change. Meaning no longer comes from ideals, universals, things, revelation, history, nature, beauty – things outside of the mind, but really only from the individual mind. Meaning is perceived by individual agents. It is created. The external world may be a catalyst, a trigger, evidence, insights, or ingredients, but meaning is somehow essentially shaped by the individual human mind.

In the Middle Ages and premodern world, things were part of God’s created world, so in some sense alive and similar to man. All things had an ultimate purpose. They were material and spiritual, purposeful, and alive. Saints, devils, witches, alchemy, astrology, forest spirits, ancestor spirits; Catholic and pagan sources. The analog world was possessed, not atomistic, materialistic. It had “being”, life, substance. All of it. The “magic” of agriculture was pervasive. “Spontaneous generation” was a reasonable account. Good and bad humors. Fevers, humors, swamp vapors. Cumulatively, collectively this perception shaped how everyone understood their world.

“Things” had power. They could influence other things, the weather, crops, people and communities. Individuals were densely connected to the world in all dimensions. They lived in a “thick” world. So many connections. The true causes of things were unclear and multiple. People accepted that they would not fully comprehend everything. That was how the world was. It was OK to accept mysteries, to go with the flow, to fear the unknown, to work with the world without any hope of controlling it. This meant that people were always vulnerable to the acts and influences of God and nature. They had to be “outward directed”. They could have a “self”, but it was not a safe, separate, independent self. “To be human is to be essentially open to an outside (whether benevolent or malevolent), open to blessing or curse, possession of grace.”

In a modern or postmodern disenchanted world, things are different. The individual can imagine or assume that he is truly independent, original, primary, and deeply safe. “I think, therefor (I think) I am.” Again, there is some deep philosophy involved, but also a simple intuition of “how do I see myself; how do I see the world?” Taylor says that modern man has a “buffered self” rather than a “porous self”. He can and does stand alone. He can now conceive of himself alone, apart, separate from the many things and forces that affect him. Taylor argues that a premodern, porous self, cannot imagine true separation from God and nature. The web or network of an integrated lived experience is so thick. If an individual somehow tries to imagine full separation, this is contradicted in dozens of dimensions and a lifetime of experience. Being separate is the same as nonexistence. This is a self-reinforcing, self-sustaining system.

In premodern times, the individual could not be isolated from nature. Nor could he be isolated from the community. The scale was smaller. Interactions were frequent. Travel was limited. “Everybody knows your name”. The social, religious, political, economic and technical worlds largely overlapped. Community just “was”. Like the air you breathe. Again, this made for a denser, thicker world of interactions. The community was more real than the individual. The collective good was tangible. Community bonds were sacred. Community power was centralized and actively used to socialize and enforce obedience to norms. Community was religiously founded and of eternal, universal value, not merely transactional. Communities protected themselves from the outside and rebellion on the inside. In this world, disbelief had huge negative consequences as a threat to the community. In the modern world, the individual can be and is imagined as separate from the community. The atomistic view prevails. Social contract theory was invented and refined. A world that starts and ends with the individual can be conceived.

The third dimension is quite different. Individuals want to live a good life, maybe even a great life. In premodern days, they had to consider both earthly and heavenly lives. God, purpose, heaven and the supernatural were as real as nature. The culture and religion taught that the eternal life was most important and that nothing less than perfection was the goal. Being human, people struggled to become saints and devote every minute to their future life, no matter how well imagined or motivated. Taylor argues that the church helped individuals to find a “middle way” by outsourcing the pursuit of perfection to the clergy and religious vocations. Regular people could support these groups financially, through prayers, indulgences and leading their children to enroll. Collectively the communities could make a praiseworthy effort towards this ultimate goal while attending to the challenges of domestic life. The church calendar, saints’ days, festivals, carnivals, no meat on Friday, Lent, the rhythm of the seasons merging church, farm and social dimensions, combined to engage everyone in the collective great adventure of moving the church congregation as a whole forward, year after year. The community did enough together in pursuit of eternal salvation.

In the modern world, the individual becomes much more important. The individual relation with God and understanding of religion. The individual’s choices of what he does, through works, accepting grace or responding to grace. The individual’s choices of how he participates in and contributes to the community. The young Luther was nearly crushed by the pressure to find a sure path to salvation. “Grace alone, faith alone, scripture alone” provided a new solution to the question of “how do I address this call for individual responsibility and perfection”? Calvin wrestled with this, outlining all of the logical implications. He was “dead serious”, and his Puritan successors were even more serious.

The individual, standing alone, is called to respond with everything. Some are able to take this path, with the help of their communities. Most find this too difficult. We look for ways that are “good enough”. Find a legalistic compliance answer. Use confession and penance. Comply with social norms for engagement and behavior. Live parallel “normal” and religious lives. Interpret the call in “practical” terms.

Taylor argues that the individual-centric world leads to (1) serious pursuit of perfection, (2) compromises or (3) rejection of the call towards perfection and union with God. If the demand is too great, dispense with the demand. Embrace a world that does not have supernatural demands for perfection.

Fourth, the modern world embraces the regularity of measured time. Life is lived according to universal laws that reinforce the “tick, tick, tick” of a clockwork, mechanical world. Life is lived on the surface. It is always the same. In premodern days, the idea of time as part of the cosmos, something created, something that links today with the past, a river of meaning, a qualitatively different dimension from space was basic. Like the links with things and community, individuals were connected with history and the cosmos. They lived in a richer world that expected there to be many forces that shape everyday life. In the modern world, clockwork time points to a “thin” world of the individual lived in space, alone.

Fifth, the premodern world was a “cosmos”. Everything was related to everything else in a complex, dynamic, meaningful way. The pieces could not be disaggregated or pulled apart and viewed as independent components. Nature was an integral part of the universe, different from the supernatural, but not isolated. The universe was created by God and subject to his will. In the modern world, nature is subject to laws, nature’s laws, apart from God or eternal purpose. Nature can stand alone. Man is within a standalone nature. He can look for meaning from within nature, even from within himself.

Taylor says that these 5 changes followed from “Reform”, the Protestant Reformation and other actions of the same period that wrestled with the challenges of a single, church-influenced reality as the world experienced changes in travel, trade, technology, universities, scholasticism, Roman/Greek influences, geographic discovery, politics, foreign cultures, art and administration. He points to the 3rd item above as critical. Individuals were wealthier, better educated, communicating with others, seeing inconsistencies, struggling with the church’s social answer to the tension between earthly and heavenly lives. The church’s hierarchical and certain position regarding changes or questions inevitably led to conflicts.

The two-tiered system led to higher expectations about the church and the holy orders, which were not satisfied. It also led to lowered moral expectations for the people. Reform responded. “At its heart, Reform becomes ‘a drive to make over the whole society, to higher standards, rooted in the conviction that ‘God is sanctifying us everywhere’. Together these commitments begin to propel a kind of perfectionism about society that wouldn’t have been imagined earlier. Any gap between the ideal and the real is going to be less and less tolerated.”

Reform leads to a more serious and thoroughgoing faith and life. The priests and ministers can preach but they cannot collectively earn, guide or receive salvation for the people. The individual must engage with the Bible in the local language and hear its call to full engagement. Compliance is inadequate. Ironically, Luther’s sensitive nature and struggle with God’s demands are shifted onto everyone. The reformers provide ways to engage with God, but they require everyone to step up their engagement and responses. The church helps people to see the “holy” within their common vocations, how their lives, even simple lives, can honor God. This helps many to orient their lives towards God individually and collectively. But Luther’s nagging concern of “how will I know I am saved, doing enough, worthy?” remains for many people. The emphasis on perfection and certainty, together with the consequences of shortfalls as shared by their preachers, led many to despair about their inadequacies. Taylor argues that this common sense of disappointment prepared the way for individuals to seek a new standard that could be achieved in secular humanism.

Protestant reformers did not specifically seek to replace the complex, cosmos, historical, institutional, community-based experience of the medieval church with a cleaner, simpler, more logical structure, but this did occur. Removing the mystery of transubstantiation from communion reinforced the rational, literal, analog, materialist, separated view of nature. This helped to undercut the sense of a “living” nature. If the church does not contain this magic, then such supernatural forces must be bad or nonexistent. The “nature alone” flywheel begins to spin.

“Once the world is disenchanted …we are then free to reorder it as seems best … rejection of sacramentalism is the beginning of naturalism … [and] evacuation of the sacred as a presence in the world … Social and political arrangements are no longer enchanted givens … there is no enchanted social order. If the world is going to be ordered, we need to do it”. In other words, there is a massive paradigm shift from God is in charge to man is in charge.

Taylor emphasizes that there are many changes that have led to a disenchanted, “thin” worldview that eventually make secular humanism or expressive individualism possible. He is not supporting a “subtraction” worldview that claims that the march of progress takes place simply by eliminating religious elements. He highlights the philosophical shift which rejects Aristotle’s notion of “final causes” as being equally important. In a premodern cosmology, this sense of purpose knits everything together. The whole is more than the sum of its parts in a satisfying way. The wholesale rejection of “final causes” as a meaningful way to look at the world greatly changes all of our thinking. We don’t look first to God, purpose and the “nature” of each thing. We look to “efficient causes”, assuming an underlying materialistic, reductionistic, eternal and universal law-based world that stands on its own. BOOM!

In a world of existential religious conflict, “civility” became a “neutral” attempt to help individuals get along. Thinkers and leaders pointed back to the Greek and Roman ideals of citizenship. Conflict was natural but individuals could resolve their differences. As citizens, individuals had a responsibility to embrace this principle and develop the skills and self-discipline to apply this to interactions with others. Civility “accepts” that there are differences between people. We live in a world where there is not a clear single social and religious solution. It accepts that there is not always an objective good or truth position for every question. It promotes the consideration of subjectivity and relativity. It begins to raise the “secular” up as an authority on par with the church or even above it, for some matters.

Taylor addresses this possibility of rationality “gone wild” in “The Ethics of Authenticity”. Rationality today claims for itself a dominant position in thought, culture and religion. It evolves from being a tool to becoming a substitute god. This is not inherent in logic, but the growth of “instrumental reason” in science, business, politics, communications, and law helps to promote it as the “default mode” of thinking and then the “best mode” and then the “only mode”. The use of “civility” to undercut religious belief is another example of “unintended consequences”.

Taylor notes that the “rational” nature of Protestant religion served to undercut the organic, integrated, essential, multidimensional reality of the historical church as an idea and an institution. Smith suggests this may reflect his Catholic bias. The idea of a “holy place” for worship is diminished with the emphasis on “the word” and the rejection of “idols”. The complex imagery, liturgy, traditions, roles and art of the mass support the cosmos view. The “cleaner” Protestant approach removes much of the “mysterious” context, leaving the congregation with a sense of a simple, linear man to God connection. He points to an intellectualization of grace and agape as also undermining a more complex relation between man and God. He notes that individual choice of denominations and congregations also reinforces an “individual only” world view.

Taylor is not blaming. He is trying to outline the many implications of Reform and how they play out in the default, subconscious perceptions of modern and postmodern man. As with “rationality” they are not logical implications, just historical tendencies. Nonetheless, they shape the “social imaginary” held by people today. He is not saying that Protestant religious positions caused the possibility of unbelief then or now. He is highlighting how the public, conscious review and debate provided options that could not be considered before this time. Once the philosophical and religious questions and options could be considered, they were normalized and made possible for future consideration [Overton window]. A purely natural, logical, self-contained world could now be imagined. A “buffered” individual outside of the context of community or religion could be imagined. “This disembedded, buffered, individualist view of the self seeps into our social imaginary — into the very way we imagine the world, well before we even think reflectively about it.”

The Religious Path to Exclusive Humanism

In chapter 1, Taylor outlined key features of the default worldview of 1500 and how the initial Reforms began to create an individual separated from things, society, purpose and an integrated cosmos. The individual starts to live in a world of numerical time and faces the increased demands to live a great life on earth and prepare for heaven. The “buffered” individual is being created, unintentionally.

In chapter 2, Taylor describes the next act of modern history. Science and political economy raise the status of “rationality”. The supernatural, mysterious, awesome, personal, specific, historic, purposive, saving, transformational, miraculous, vital, community, irrational elements are challenged against the standard of universal, self-evident rationality. The medieval church had refined the use of logic in scholasticism. Church theologians and apologists were confident that they could meet the new challenges using their own tools and standards.

Smith opens the chapter reminding us that this is not “the subtraction story” of superstition being slowly identified and removed, leaving us with an inevitable exclusive secular humanism. The breakdown of the old order is one thing. Building a new worldview that provides meaning in the absence of God is another. Taylor argues that the apologetic response to religious debates in the 1600’s led to deism, with a depersonalized, universal, watchmaker God in charge. Once deism was legitimized as a “possible” answer, secular humanism could reapply some of the attractive features of historical Christianity to create a new, logical, internally consistent, self-sufficient alternative that reflects human desires, unfettered by religious or philosophical factors. Secular humanism is not a “natural” result, it is a created worldview.

Immanentization“The process whereby meaning, significance and ‘fullness’ are sought within an enclosed, self-sufficient, naturalistic universe without any reference to transcendence. A kind of ‘enclosure’.” The transcendent dimension of life has been removed. People still (for some reason!) seek meaning, connection and understanding of the universal and eternal. They now seek it in the natural world, blocked off from anything outside or infinite. This is the current predicament. Stating this clearly is enough to demonstrate that it is intrinsically unattainable. The finite cannot reach the infinite solely through finite steps in a finite world. Yet, here we are.

Taylor describes four steps that moved the source of meaning from “outside” to “inside”.

Aristotle and Thomas Aquinas’ notion of a world organized around “final causes” is lost in the 16th and 17th centuries. The priority of “God’s will” is lost. We are focused on salvation as the highest goal with Luther and Calvin, but it loses ground in the “lived experience” of the emerging modern world. Taylor points to the philosophies of John Locke and Adam Smith who employ logic to describe how the political and economic worlds operate in purely secular terms. These secular organizing principles appear to be “good enough” to organize society and deliver secular goods. Human benefit replaces salvation as the primary goal of society. Nature is orderly. The economy is also orderly. Divine providence offers this gift to man.

Once again, we have unintended consequences. By demonstrating that there appears to be some kind of system operating, the door is opened to examining the system, without God’s assistance. Just like the watchmaker deist God of creation. God graciously provided social systems for our apparent benefit. He left us alone to use them, improve them, and pursue our goals. The change in assumptions, ownership and goals is rapid. God plays a smaller role. Man is elevated. Rationality is more important. This world is more important. Today is more important. This change effects merchants, professionals, the common man and religious organizations. The garden of Eden story is replayed. Man has the opportunity to eat from the tree of knowledge and he does so with gusto. Another self-reinforcing system. Man learns, applies and improves the secular system to meet his goals. God’s goals, role, influence and presence are reduced.

Taylor highlights the reasonableness and attractiveness of this change. The world is well-ordered on many levels. We were made to understand this and operate the system. The world is harmonious. The systems help to remove conflicts while offering prosperity and security. On the other hand, mankind’s participation in God’s work of transforming humans from broken to “sons of God” is lost.

The 1600 “modern world” is exploding in religion, travel, trade, science, logic, universals, proofs, war, politics and art. The defenders of religion fell into the “rationalist” trap. “the great apologetic effort called forth … narrowed its focus so drastically …It barely invoked the saving action of Christ, nor did it dwell on the life of devotion and prayer … arguments turned exclusively on demonstrating God as creator, and showing his ‘providence” … God is reduced to a Creator and religion is reduced to morality … the particularities of specifically Christian belief are diminished to try to secure a more generic deity.”

The essential characteristics of a practiced religion were lost. The worship of God, building a relationship and knowledge through actions, was minimized. Reason and consistency were raised. The practice of religion was replaced by the purely rational dimension. The apologists believed that they could see the world from a “God’s eye” perspective and describe everything in rational terms. Religion was inherently orderly, reasonable, consistent, and understandable. The gap between man and God was forgotten. Man could understand and describe religion in purely rational terms. All issues could be addressed by a rational religion. No mysteries or dilemmas could remain. We don’t need help from God for this task.

“The scaled down God and preshrunk religion defended by the apologists turned out to be insignificant enough to reject without consequence … God’s role is diminished to that of deistic agent … the gig is pretty much up”. Once religion is defined as a fixed system, it becomes possible to think of it as a system created by man, without any need for God.

Once the system is separated from God, from any definite religious doctrines and commands, it becomes possible to have a secular political, social and economic system. This streamlined, rational, universal religious and social system can provide the basis for everyone to “get along”. After decades of religious conflict and political conflict, this was an appealing prospect. The idea of a “civil religion” could take hold. Originally, the social systems were grounded in the context of the broader historical religious framework. There were differences but they were not too broad to find ways to “get along”. This system naturally reinforced its own features, benefits and goals while diminishing God’s original or continuing role. It celebrates the progress made by man using and improving the system for man’s secular purposes. It reinforced the primacy of the individual buffered self. Liberal democracy and capitalism were compatible with Christianity for centuries. Now that Christianity has been minimized, we wonder how to keep them functioning effectively.

Taylor notes that a widespread social system that facilitates modern commercial life and economic progress has negative consequences for religion, but it does not automatically create a new worldview that provides meaning, moral fulness, purpose, deep satisfaction, motivation, inspiration and understanding. As we have heard from the existentialists for a century, there may simply be “nothing”.

“Taylor … argues that … exclusive humanism was only possible having come through Christianity … the order of mutual benefit is a kind of secularization of Christian universalism – the call to love the neighbor, even the enemy … exclusive humanism … takes … self-sufficient human capability … We ought to be concerned with others, we ought to be altruistic and we have the capacity to achieve this ideal …drawing on the forms of Christian faith … active re-ordering, instrumental rationality, universalism and benevolence”. In other words, Christianity provided a package of religious elements that could be appropriated into a self-consistent package without God. Exclusive humanism is an “achieved” world view.

What did secular humanism/deism remove? Ties to the historical church. Specific claims. God as Jesus. Enthusiasm. Miracles. Mysticism. Special knowledge. A personal God, acting in history or connecting with individuals. A spirit, perhaps. A creator, perhaps. A final judge, unlikely. Popular piety. Specific saints. Intercession. Effective prayer.

The notion of true “community” was lost. Man and God. Man and man. Men collectively in a local church. Congregations collectively in the universal church. Communion as more than a symbolic connection. All the trappings of historical religious practice. Merely superstitions or tools to control the peasants. The notion of the body surviving death and being transformed. Taylor calls this “excarnation” in contrast with the Christian claim of the incarnation of God into nature. The new world view is purified, logical, spiritual, limited, shorn of rituals, disembodied, without communion, abstracted from religious practice.

The appeal of reason, logic, order, progress, harmony, reasonableness, simplicity was strong in the 16th and 17th centuries as the world digested qualitative changes in every dimension. The unifying appeal of “reason” had a disproportionate impact on religious beliefs, institutions and apologetics. This application of “reason” by deeply religious individuals resulted in changes that progressively undermined religious belief, practice and influence. Unbelief became possible. The “half-religion” of deism trimmed the active, eternal, profound, and miraculous from Christianity. It set a pattern of accommodating modernity that has continued. It provided the components to build a secular worldview that addresses some of man’s needs.

Malaise: The Feel of a Secular Age

In this chapter Taylor continues his anthropological work, describing how the default view slowly changed. He then describes the primary effect of this change.

Men have an unconscious worldview. It guides their thinking and intuitions. It makes life meaningful and livable. It allows them to live in the “here and now”, undisturbed by proofs, options and threats. It provides comfort and certainty. It is created slowly, from many sources, ideas, experiences, interactions, dreams and thoughts. It answers philosophical questions even if they have never been formally asked. A great worldview provides great answers to all questions without effort. The interrelations make sense. The worldview is supported by experience, history and culture.

As described in the prior chapters, the common 1500 worldview was challenged in many ways. Science, politics, economics and religion all contributed to questions about the existing worldview. They raised questions that had not been raised for a millennium. They undermined gut level certainty. But most social institutions did not change so much that people were forced to confront the challenges. The accumulation of diverse scientific, religious, political, economic and cultural views slowly threatened the stability of the integrated, organic whole of the background paradigm.

The pressures continued. The secular political and economic spheres grew and became more important. The Church became less important. Democracy and individual rights grew. Republican governments were adopted. Nation states were built. The role of science and technology grew. Wars, disease and natural disasters continued despite the sense of progress. New skeptical, secular philosophies were considered. Some, like utilitarianism, had widespread impacts on envisioning a purely secular basis for personal and political decisions. Deism had its century of impact and then declined but left the influential watchmaker God image. New religious denominations arose. Interactions with different cultures and their religions increased. Comparative religion, historical and textual analysis, study of language, sociology, anthropology and psychology added more secular perspectives. The challenges of laissez faire capitalism, global trade, colonialism and industry created a real sense of man-driven change beyond any providential order. All before the Civil War, Marx, Darwin, Freud and Nietzsche.

By 1850 the intellectual world was far removed from “Christendom”. Culture, churches, institutions and the default worldview changed more slowly. The relentless, cumulative, ongoing, unstoppable changes of human experience in so many dimensions eventually undermined the organic, self-reinforcing whole of the western religious background. So many ideas that had been held as certainly true were overturned or at least discounted or undermined. The idea of “certainty” was threatened. An ideal, certain, objective, purposeful, meaningful, integrated, obvious, universal, single all encompassing “theory of everything” became unlikely. Even if likely, what was it? So many deeply held, intuitive, reinforcing ideas had changed. When would the change stop? How could the pieces be reassembled to preserve the core? Who would provide that leadership? The age of ideology was coming. More answers would be offered.

Taylor portrays the rise of deism as a “scientific” version of religion as perhaps the most important of all changes. It dispensed with the personal God, miracles and purpose. It provided the watchmaker God and the attendant “argument from design” as a comfort for those 3 big losses. The rise of secular options in so many dimensions was self-reinforcing. More secular experience and answers. Much less room for religious experience and answers. At an unconscious worldview level, the individual was increasingly surrounded by secular experience, reinforcing the naturalist, materialist underpinnings.

Taylor describes the “romantic” period as a reaction to the disenchantment of life. Poets, historians, writers, artists, church leaders, political leaders and common people felt that the pendulum had swung too far towards a purely rational world. They proposed to rebalance by emphasizing the opposites: awesome nature, natural experience, feeling, crafts, music, stories, myths, fables, transformational art, spirits, souls, national natures, mystical experiences, dance, celebration of local language and culture.

Taylor’s model of Secular3 experience from 1850 forward is simple. At the center is the “buffered self”, an individual who is really independent of the other dimensions, self-sufficient, primary, responsible, free, protected from external demands and threats. The Christian view of a God-created world is merely an option. The individual is attracted to an “immanent” world where everything is logically explained by science, and he is free to flourish. Yet, the transcendent dimension never disappears. Humans experience awe, think about eternity, purpose, meaning, universals and ideals. They experience life at different levels of meaning and have a sense that “still there’s more”.

The world is mostly disenchanted. Active forces, souls, spirits, ghosts, saints, visions, voices and mystical experiences are less common. They are not “discussed in polite company”. Yet, individuals live real lives with a conscience (voice). They experience miracles and unlikely coincidences. They pray. They speak with the dead and those far away. Many have a sense of God’s presence. They experience art, beauty, creativity, writing, inventions, sixth senses, intuitions, and healing. Formally disenchanted, but lived with enchantment.

Taylor describes this as feeling “cross-pressures”. They apply to everyone in the 1850 modern, postmodern, secular3 age. Atheists, agnostics, Marxists, secular humanists, expressive individualists, postmodernists, existentialists, skeptics and “floaters”/”nones” are not immune from the pressures. The call of transcendence and enchantment cannot be extinguished. It seems to be part of man’s nature. Religious fundamentalists, evangelists, Pentecostals, Methodists, Baptists, and mystics are squeezed on both dimensions. The possibility of immanence and disenchantment remains. It provides doubts.

For everyone, there is a sense of loss or malaise. We want certainty. Science and progress reinforce this desire and our belief that it is or should be possible. We are aware of a past when individuals could reach a sense of security and wholeness. We see integration in our understanding of ecology, ecumenical religious efforts, business processes, English as a global language, global organizations, global trade, student exchanges, better science, better social science, better psychology, medicine, and large organizations. Sociologists, anthropologists and Marxists have highlighted the importance of integration and community from a secular perspective. Yet, we now have a disintegrated, partial, tentative, fragmented, less convincing, pluralistic set of competing worldviews among our neighbors. We want to be meaningfully connected with the transcendent world, forces or source.

Taylor argues that the “buffered self” makes things worse. Because we see and feel ourselves as fundamentally separate from nature, others and God, we “know” that we are separated from transcendence and enchantment, even as we are attracted to them. Because we are separated, we turn inward and try to find transcendence in the immanent/nature only world. We seek self-created enchantment as well, with limited success.

Taylor describes the “slippery slope” from an unconscious Christendom to an unconscious secular humanism. There are attacks on received beliefs in each dimension. We embrace scientific views of the cosmos and feel very small. We feel a loss as the personal God retreats. We prioritize economic success, consumption and material wellbeing without becoming fulfilled. We consider all of the changes in science and conclude that science is perfectly progressing to total understanding, excluding anything else. We highlight the need for a common, thin support of liberal democracy and conclude that no common culture or morality is required or possible. We eliminate “ultimate purpose” as a primary mode of insight and conclude that there are no purposes. We dimly understand probability, skepticism and relativity described by scientists and philosophers and conclude that all is subjective. We learn about the scientific method and the doubts about absolute scientific certainty, and we lose faith in the concept of objective laws, logic, reality, morality, philosophy or religion. These kinds of “conclusions” are reached by individuals at all intellectual and self-awareness levels.

The trend is towards a general kind of uncertainty, complexity, change, confusion, inconsistency, loss of control and true cognitive consistency. We seem to be built to need a consistent, confident background understanding of life. With all of our apparent advances, we have an intuition of loss, loss of control. Malaise, indeed.

Once individuals begin to look to the immanent, natural world alone for explanations, many of the ideas, explanations and challenges of religious belief and practice become more contestable. The challenges of evil and suffering, in a purely secular context, undermine the idea of a perfect God. A perfect God would not allow evil or suffering. Once an individual breaks from transcendence and turns solely to the immanent/natural world of self, there can be a new sense of freedom. It’s me and the world. I’ll do OK in spite of my ridiculous, existential position.

The desire for connections with the transcendent emerges in many places and times. In despair, pain, depression and recovery. Around death. In marriage. At birth. Transitioning to adulthood. In nature and travel. In achievement and accomplishment. In thought. In dance. In love. In art, music and beauty. In dreams. Individuals try to find ways to reach the transcendent within the default nonreligious framework. Seekers develop many new quasi-religious solutions.

Smith emphasizes that Taylor is focused on feelings, senses, subconscious thoughts. We talk about theories, science, history, philosophy and religion because changes take place here and they help us (the interpreters) to make sense of the changes. The changes and the sense-making percolate into the shared experience of a culture. Each individual has some kind of mental construct that weaves together these beliefs. It focuses attention. It filters out inconsistent experiences. It motivates responses (Haidt’s “rider and the elephant”). It creates urges and discomfort. It shapes the imagination of what can and cannot be. These beliefs are a significant part of “the self”.

Taylor returns to the distinction between an integrated, purpose infused cosmos of God and nature versus a material, meaningless universe. Once the possibility of the latter arises, many experiences and evidence can support it and cause the contrary factors to be disregarded. The Western Christian worldview lasted for 2 millennia because it knit together a set of beliefs that were self-reinforcing. Hence, any breakdown was slow to gain intellectual or intuitive support, but the accumulation of contrary experiences finally assumed momentum of its own. He reminds us of the Christian apologists assuming the rationalist worldview which lead to deism and further criticisms. He notes the “scientific” basis of many religious and philosophical debates today, including those of fundamentalists.

Taylor narrates the emergence of modern art as a response to the cross-pressured situation. Artists are sensitive to the call of transcendence. They found an immanent solution in personal creativity. A creativity that focuses on the artist, processes, dimensions, philosophic expression, invention, symbols, emergence, subconscious, conflict, color, form – anything but the object and appearance. This is a different kind of art.

Taylor highlights the Renaissance and romantic periods because the usual story of human progress, science versus religion, is one of subtraction. Progress is linear. Science eliminates the myths and superstitions one by one. In the natural sciences, then biology and geology, then philosophy, the social sciences, culture, language, and religion. One, two, three. Unavoidable progress. It’s only a matter of time. The apologists cling to “design” and “God of the gaps” arguments, but they will be destroyed. These two contrary periods clearly demonstrate the complexity of important issues and the tensions that struggle to be resolved.

He returns to scientism’s real case for scientism versus religion. Scientists are the heroes that destroy the backward-looking defenders of religion. They were the ones courageous enough to engage and overcome the powerful interests in all dimensions historically. They relied upon reason alone in pursuit of absolute truth. When they saw that “God is dead”, they simply noted the fact. With Nietzsche, they face the reality of a meaningless universe and absolute death bravely. It is this myth, rather than scientific evidence or metaphysical insights, which drives many nonbelievers. This myth trickles down to the background understanding.

Smith and Taylor conclude this section emphasizing that a secular3 world cannot return to a secular2 world. Absolute certainty on a secular, rational basis seems to be impossible. Once individuals understand this they cannot go back and ignore what they have learned. Taylor does not bemoan this state of affairs. Like theologians before him, he is confident that God does not provide us with conflicting experiences that cannot be reconciled. They all reflect his creation. Taylor says that we must learn to live in a secular3 world. We must analyze and highlight the conflicts of secular humanism or expressive individualism as formal or implicit worldviews. We must formulate the Christian message and story in terms that connect with human experience, doubt, desires, logic, trust, and capacity.

Contesting the Secularization2 Thesis

The prior chapters have outlined the historical path from an integrated civilization to one with many independent dimensions and options. The important changes to make unbelief possible have all happened by 1850. It takes time for them to be digested into the unconscious “social imaginary”. Taylor’s analysis of the modern/postmodern situation begins. He emphasizes that the decoupling of religion from broader society and its institutions is a critical feature. When they were integrated, debates or divisions in one sector were contained. A disturbing insight, event or conflict, skeptical or inconsistent results, new possibilities and theories, disappointments, dark evil and suffering, collective experiences, and changing expectations could cause leaders, participants and followers to re-evaluate their thoughts, feelings and behaviors in a single realm, but it tended to not quickly challenge other realms or lead to reconsidering the whole worldview. As religion was divorced from politics, culture, economics, travel, education, and law, the pace of innovation quickened and religion, history and tradition lost some of their influence. The “stickiness” of social views and practices declined.

Taylor reiterates the lack of support for the subtraction story of religious decline. He argues that the diffusion theory of smart elites first rejecting superstitious religious claims and then those ideas rippling into the population is inadequate. He argues that no one dimension of modernity (urbanization, industrialization, democracy, education) is clearly tied to the decline of institutional religion’s influence.

Taylor looks for the background assumptions that underpin secularization theory. These are described as unthoughts, feelings, senses, intuitions, sensibilities, orientations, tempers or outlooks. Cultures have underlying world views. Political and intellectual world views have underlying sensibilities. Taylor makes clear that he himself operates with the same multi-level “thinking”, it is normal and unavoidable. Instead of identifying the background drivers and destroying them with rational, scholastic arguments, he argues that they should be described in their best lights, examined and subject to tests of internal consistency and fitness for purpose. They are still “analyzed” but qualitatively according to the logic of “best explanation or evidence” rather than formal proof. This seems a bit like the fuzzier thinking of the romantics and “liberals” throughout Christian history, but Taylor is adapting to current reality without giving up his core beliefs or those of moderate Christianity.

Taylor claims that secularization theorists are driven by 3 beliefs. Religion is clearly false and proven so by science. Science and technological progress address all of civilization’s needs, making religion irrelevant. Individual rights are the most important value, and they are inconsistent with the control, authority and history of religion which acts on behalf of powerful interests. All 3 are contestable in many ways, but they are “plausible” and interconnect well to create the simple “march of progress” story where “individuals” rather than institutions and culture play the leading role. They complement a reductionist materialism where religion cannot be imagined as anything real, valid, useful or believable.

Taylor says his unthoughts matter too. He knows, deep down, that religion is a genuine motivator for human life. It cannot be explained away. He understands religion as more than logical belief. It contains thoughts, feelings and practices. It is a way of life. It contains a “transformational perspective” that links individuals to things beyond themselves. It is more than thought, emotional feelings and practices. It contains hope, spiritual feelings that cannot be rationally analyzed, a sense of connection, motivations, sharpened moral sense, increased self-awareness and external awareness. It provides a sense of fullness, weight, meaning, density, purpose, centeredness, and calm. Taylor has these experiences and sees them throughout humanity and history. There is “something” that “religion” cultivates, not “no-thing”. As outlined in the prior chapter, this non-material experience is undeniable for those who have experienced it. There is still a loud call of transcendence in an immanent, purely natural world. The immanent world does not easily address it, so individuals feel unmoored, rootless, at sea, anxious, loose.

Taylor encourages us to look at the historical facts of secularization, the underlying causes/beliefs and the implications. He concurs with the decline of traditional institutions. He describes it as a decline of “transformational perspective”. Real, heartfelt, impacting religious belief and experience is less common. Spiritual and semi-spiritual pursuits of matters of “ultimate concern” have filled part of the gap. Belief in the supernatural is less common because the underlying influence of scientism is so strong. “Pursuing a life that values something beyond human flourishing becomes unimaginable.”

Taylor outlines the migration from possible “unbelief” in a small elite in 1750 to mass agreement in 1950 (Europe). Despite the many disruptions between 1500 and 1750, the ancient regime was still in place, in power and influential across Europe. Church membership was universal, rooted in local congregations and tied to the political and social systems. The decentralizing forces impacted elites first and they created new forms of institutions to manage the challenges of the day, leaving the church less central. The fully integrated nature of God to king to nobility, church and man was lost. New governmental and political forms were created to manage society within the general background of God’s creation but separate. The moral order could be preserved but it was not tightly integrated with the Church.

Taylor describes our post-1960 world as the “Age of Authenticity“. The individual reigns supreme, completely unconstrained by social institutions. He describes “expressive individualism” as the primary driving force. Linked back to Rousseau, each individual is socialized to find and express his personal nature, which is assumed to be naturally good, capable of self-generation as long as the negative constraints of social organizations are not allowed to interfere. This is a human development story that builds upon the positive Christian insights of “created in Gods image” and “known by name” but rejecting any of the “original sin” limits. Life, agency and the good are shaped by this underlying world view. Individual choice is the only or most important value. Authenticity, being true to your own self, nature, destiny and creative expression is linked to choice. Tolerance is the last remaining virtue. If self-expression is most important, we must collectively support it and not allow intolerance. Changes in the relative importance of values had occurred throughout the last 500 years, with the individual/collective balance changing, but other times had maintained a balance and a portfolio of values that recognized the historical components of society. This cluster, child of the Enlightenment and the Romantic reaction, was precisely focused, logical, dynamic and emotional.

Taylor points to post WWII prosperity, consumer demands and commercial influences as the drivers of this rapid revolution in perspectives and values. He attempts to maintain a neutral evaluation of the real world he sees as a cultural anthropologist describing things as they are. He highlights personal fashion as increasingly important and necessary for “expressing” each person’s individuality. This is a purely self-driven activity, highlighting the individual rather than expressing any collectivity. He calls this a space of “mutual display” without meaningful interaction or connection. He sees this facilitated by commercial enterprises. The consumer culture is self-reinforcing. “We all behave now like thirteen-year-old girls.” The individual resonates. The collective is neglected, and it withers. One flywheel accelerates, the other slows. Family, neighbors, friends, colleagues, teammates, lodge and union brothers are less important as is the “parish church”.

The role of religion changes during these two-plus centuries. Religion, God and the state were tightly knit together in the eighteenth century. During the transitional period and the emergence of separate political entities, religious denominations flourished. Denominations may have been formally or informally linked to the state. The individual “chose” a denomination and engaged in a community. In the “Age of Authenticity”, the individual chooses a religious stance based on how it fits with their conception of their evolving life. How does it benefit their personal growth, creativity, image, expression, results? What version of faith or combination of new creation best meets my needs and desires? It is a one-sided conversation, unlinked to community, society, history, God, eternity, or abstract moral values. The individual is not unaware of these dimensions, but they rotate around the personal sun. The immanent frame makes spiritual belief, abstract God, the supernatural, transformation, a vocation or calling much less likely, though not impossible.

Spirituality becomes a quest. How do I find the best version for me? How do I express my journey through this experience or organization? The institution must meet my needs. Meeting me halfway is not enough. In modern business terms, the seeker wants a personalized product. Mass production is incompatible with my personal identity and path. (Taylor notes that many individuals are fooled by commercial products positioned to flatter the self-expressive mind). Taylor warns religions to not simply reject this individualism and subjectivism as beyond reach. Modern missionaries must meet humans where they live. Individual choice becomes its own God. However, this seeking and questing path does leave open the potential for developing a balance between the self and community, a sense of objective reality and values, a portfolio of moral values, pursuit of answers to the call of transcendence, creation of a better, self-aware person, exploration and evaluation of religious options, etc. A growing person can grow in classical terms. Taylor does not recommend a return to the ancient regime and its integrated world of religion and other institutions.

How (Not) to Live in a Secular Age

In chapter 5, Taylor moves from context, vocabulary, history and analysis to apologetics. He introduces 2 new models. The first is a 2×2 consultants’ grid. The most important question for men, philosophers and the background belief systems is whether they are open to transcendence. Is there something beyond materialist nature, or not? Is this something worthy of consideration even in the absence of “logical proof” or “compelling evidence”? Religions and many philosophers say “yes”, it could be. Others are certain or pretty certain that this is impossible, really just a glitch in the human wiring. Second, holders of these views are either certain they are right, and the other view is wrong, or they are willing to entertain the possibility it is possible, valid, coexisting or right! Taylor labels this positional certainty a “spin”. Those who are certain are engaged in “spin”, winning their arguments as good sophists. Taylor says that religious fundamentalists are sure that transcendence is real and obvious, just as atheists, followers of scientism and most of the “academy” are sure that there is no real transcendent reality, even if individuals vaguely encounter experiences interpreted this way. Taylor says that he and other “open minded” apologists feel and find much evidence for transcendence as an experienced reality but cannot prove it and can imagine a world where true transcendence is not found, even if people seek and feel it. Finally, there are individuals who have concluded that establishing and experiencing transcendence is very likely. There is significant evidence and theories to support an immanent worldview, but they are not willing to rule out transcendence. The difference is between the Platonic neutral quest for truth and awareness of human limitations versus the Sophist emphasis on winning the argument. Taylor is encouraging the reader, his peers, intellectual leaders (especially in the academy), journalists, blog posters, and laymen like me to make the discussion public and address the evidence in terms of “most probable evidence”. He believes that transcendence has solid support in theory and in practice. He thinks that Immanence does have support but contains critical shortcomings.

The second model outlines three positions that can be taken in response to the “end of the Enlightenment”. Once upon a time there was intellectual and elite confidence that the principles and institutions of the Enlightenment (science, logic, checks and balances, utility, Deism, markets) would progressively deliver a world of peace, prosperity, knowledge, and moral goodness. The accumulation, deepening and sharing of knowledge would win over ignorance, evil and selfishness. The experienced world did not cooperate. Progress has been made, overall, but confidence in these structures delivering perfect results has been lost. In the intellectual world, confidence in formal logic, mathematics and science has been shaken by philosophical and scientific developments which undermine any serious belief in “absolute certainty”. Science cannot replace revelation as an authority. Belief in a single religious viewpoint being “correct” is undermined by the ongoing religious and philosophical differences.

Taylor outlines 3 post-Enlightenment approaches. First, the successors to Christianity, broadly termed the acknowledgers of transcendence. They “know” there is “a beyond”. This includes various religions, mystical views, spiritual views, many scientists, artists and seekers. There is no “self-contained”, logically comprehensive worldview that can be deducted from “first principles”, but that doesn’t eliminate the human need for some form of religious view that incorporates transcendence.

Second, the “exclusive humanists” reject a transcendent realm but find other means to address the desire for a transcendent experience and understanding. In our Secular3 world, this is the default position. Expressive individualism is the most common form. There is no purely materialistic, mechanical, reductionistic, immanent, nature only world. There is something. Humans exist. They experience their existence. They live their lives. They create. The soft, romantic, personal, relational, emerging, creative dimension existence exists although it is not driven by God or supernatural agents or forces.

Third, the “neo-Nietzschean anti-humanists” reject the optimistic, heart-warming claims of the other two groups. “God is dead”. There is no meaning or ideals. There is only existence. Individuals need to face up to this reality and live their lives accordingly. Courage and strength are the real virtues. Embrace “the will to power”. Don’t be distracted by the “slave religion” or the subsequent secular version of it. There is no transcendence and following a fable of “good men”, “good communities”, obvious common morality, good will, universal human rights, etc. is just another distraction from the real situation. For a common man, this all sounds very abstract, obscure and intuitively irrelevant. Taylor encourages us to consider these 3 options as we consider our response to the end of the Enlightenment, the end of God and life within a Secular3 age where anything is possible.

Taylor uses these models to encourage us to consider and adopt his transcendent view, specifically Christianity, leaning towards Catholicism and more serious Protestant views. He also highlights the challenges of the immanent worldview, exclusive humanism and expressive individualism.

Taylor reiterates that our underlying feelings and intuitions are the main drivers of our beliefs on these topics. Life Jonathan Haidt’s “rider and elephant” model, we form beliefs as we live life and then use our logical minds to defend them, reinforce them, oppose others, etc. That is the human condition. The purely logical debates of scholasticism and the enlightenment are conceptual possibilities and tools for recording and debate, but don’t describe how we really operate. If we “know” that we operate this way, we should at least question the certainty of our views. How do we know we are “right”? We’re built to rationalize and miss conflicting evidence. We begin with assumed foundations. We mingle reason, evidence, belief and moral sensibilities. Taylor argues that we must be aware of this reality. We must still seek truth, reality and goodness, but we should do so tentatively, carefully, openly, with humility, considering the limits to our logic, insights, evidence, concepts, proofs, conversations, language, understandings, levels of meaning, history, faults, errors, and blind spots. Given all of the shortcomings, it’s a miracle that we can think, communicate and make progress. A “both/and” belief. We seek universal, eternal, objective ends even though we are skeptical about our process abilities to pursue them and our ability to recognize them even if we found them. A semi-deep skepticism attached to a passionate, constructive pursuit of an ideal.

Much of the philosophical banter in this chapter is “insider baseball”. It seems to me that the bottom line is that modern analytical philosophy “assumes away” transcendence and the supernatural in its own implicit assumptions. “the shift to a modern, foundationalist epistemology … operates as a “closed world structure” because of how it structures knowledge; beginning with the certainty of my representations, there is a kind of concentric circle of certitude. ‘this can operate as a closed world structure because it is obvious that the inference to the transcendent is at the extreme and most fragile end of a chain of inferences, it is the most epistemologically questionable.’ The “logical” philosophers prioritize “logic” as the most important or only important dimension of philosophy or life. Their “reasoning” tends to exclude, minimize or deny other sources: experience, evidence, history, concepts, intuitions, desires, will, purpose, the whole history of metaphysics. These other dimensions of philosophy have never really delivered a logical, proven, scientific, determinate result so they can and should be abandoned. Analytical philosophy looks “pretty good” to the analytical philosophers even though others find it empty, irrelevant and unproven!

Taylor goes further in his attack on the academy, the confident purveyors of expressive individualism and the “age of authenticity”. “What happened is that experience was carved into shape by a powerful theory which posited the primacy of the individual, the neutral, the intra-mental as the locus of certainty.” This theory of knowledge is based upon a moral evaluation. “There is an ethic here, of independence, self-control, self-responsibility, of a disengagement which brings control … So the theory is value-laden and parades itself as ‘a stance which requires courage, the refusal of the easy comforts of conformity to authority, of the consolations of an enchanted world, of the surrender to the promptings of the senses.” In other words, the heroic story of how the intellectual elite is saving mankind from itself, once again. The subtraction story does not fit with the facts, it is a self-congratulatory story based on a professional class and moral values. “a coming-of-age metaphor of adulthood, having the courage to resist the comforting enchantments of childhood. In short, to just ‘see’ the closedness of the immanent frame is to be a grown-up. Secular spin … is associated with adulthood.”

Taylor next argues that the 1880 forward “death of God” is driven by an interconnected set of stories. “conditions have arisen in the modern world in which it is no longer possible, honestly, rationally, without confusions or fudging, or mental reservation, to believe in God.” The progress and dominance of science points to materialism as a possible explanation for everything. Smart people learn this possibility and bravely embrace it despite the loss of God. The logical, lived, historical experience of God is dropped. Belief is redefined as lack of understanding, gullibility, weakness. Believers cannot be pursuing truth and reality, they have been conned. Taylor argues that this new view is simply the insertion of a powerful story, not a conclusion based upon evidence. The appealing story is adopted. It grows in popularity. It is shared. It becomes the norm in some groups. It becomes more influential for social rather than evidential reasons. The confident new believers build an “either/or” framework. Science or religion. Taylor retorts “Christian humanism or exclusive humanism”.

“This is primarily a subtraction story whereby ‘the transition to modernity comes about through a loss of traditional beliefs and allegiances … We discover that we are alone in the universe, and if there’s going to be any meaning, we have to make it. But again, this story of unveiling and discovery and ‘facing up to reality’ masks the fundamental invention of modernity.”

“But in a way, the ‘master narrative’ of exclusive humanity has no room to be merely a take. Instead it is ‘a story of great moral enthusiasm at a discovery, a liberation from a narrower world of closer, claustrophobic relations, involving excessive control and invidious distinctions.’ “In other words, sophomore year writ large!”

In an immanent world, the individual is free to make his own meaning. Quite attractive for some. It can also be terrifying. Me? If we choose to choose, we can build a better humanism as the existentialists and postmodernists attempt, or we can take Nietzche’s path and throw out the soft moralism of the humanists and fully install each individual as the potential ruler of the world.

Taylor returns to the felt cross-pressures of Transcendence versus Immanence and notes that much of the squeeze is felt because of the “spin” from religious fundamentalists and the academy that proclaim that “my view is right and the opposite view is wrong”, childish, illogical, mean-spirited, foisted upon the ignorant, etc. Yet, most people are not fully convinced. They encounter the transcendent, they feel a void, they are unsatisfied with a flat life. We feel that we have agency, spiritual/ethical motives and an appreciation of nature, art and beauty. In the 1980 film Elephant Man: “I am not an animal. I am a human being. I am a man!” On the other hand, they see the progress of science, the effectiveness of logical decision-making, the variety of religious and cultural beliefs, the complexity of the world, the difficulties of communications. Exact certainty from either perspective is suspect. The full variety of human experience must be addressed rather than ignored or shamed.

Taylor turns to the goals of modernity. It seeks wholeness, authenticity, affirmation of ordinary life and the body (human nature). Humanism claims to address these goals. Its defenders argue that Christianity’s doctrines of original sin and a supernatural God undercut the possibility of wholeness. Taylor highlights Christian views that support wholeness but accepts that there are tensions in Christianity between earthly and heavenly life, between “created in God’s image” and “original sin”. He says this is a feature, not a bug. The human condition is to be pulled between two worlds and a pair of drives. This cannot be denied. Religion provides insights and support to best manage this experience.

Taylor contrasts “sickness” in the therapeutic view with “sin” in the religious view. The counselor views problems as illnesses imposed on the person by experience and institutions. The person can be cured medically or through counseling to change views or habits. Society, parents and the counselor are responsible. The patient has a minor role to play, he is in some sense an unfair victim, not responsible for fighting against a “sinful nature” or temptation. He relies upon the counselor to shape his perceptions, response and recovery. Taylor challenges the humanists to demonstrate how this view is superior to the religious view of developing and exercising personal responsibility and character. Christianity does not promise to resolve the tensions, only to provide tools to engage them.

Taylor describes an inherent challenge for religious systems. If they prioritize the transcendent realm, they implicitly undermine possibilities in the earthly one. If they urge or require perfect moral behavior, they require people to oppose their “human natures”. The maximal demand: “how to define our highest spiritual path or moral aspirations for human beings, while showing a path to the transformation involved which doesn’t crush, mutilate or deny what is essential to our humanity.” He is taking humanism seriously. Wouldn’t it be great to support that individual journey to maximal self-expression, using all of our potential, authentically reflecting who we are in all respects? Taylor views this as an unavoidable conflict. Either we are already fully aligned with the transcendent or there are gaps, differences, misalignments, shortcomings, misunderstandings. If there are gaps, then the transcendent must be defined and positioned in a way to enlighten us, attract us, motivate us. This definition must highlight the gaps between our “ideal” and our received selves and positions. Experiencing those gaps can be a negative experience, especially when personal responsibility is emphasized. Taylor notes that there are more and less constructive approaches to managing this process in different religious denominations.

Taylor argues that expressive individualism faces the same challenge if it raises up any common values that the emerging individual is expected to embrace. There will be gaps. The culture must communicate the ideals and offer feedback. The experience of being out of alignment will be uncomfortable. It is only a true believer in Rousseau’s naive philosophy of man and human development who will deny that personal growth requires contrasts between ideals and realities followed by (painful) adjustments.

Smith recaps some of Taylor’s “deep dives” regarding the possible response to this criticism. Christianity that is purely abstract (Platonic) might find an answer, but without the incarnation, is it really Christianity? Likewise, a form like deism or Unitarianism loses much of the threat to human nature. Modern Christian forms that celebrate only the “good news”, happiness, prosperity and personal growth might also address both claims, but few mainstream Christian leaders or thinkers consider their theology authentic! Taylor summarizes a weakly liberal modern theology with less Hell, atonement, divine violence or retribution and more human flourishing. Smith believes this is just a more sophisticated version of deism.

Taylor explains the essentially human drives of desire, sexuality and violence as being part of our animal nature. He does not portray them as inherent sin or depravity. He argues that humans are also guided by God to manage them. Not to mutilate them, but to work with the given body, to transform the person in his earthly life as preparation for a future eternal life. Again, Smith comments that this argument is adequate and too close to deism and humanism. He reiterates that humanism faces the same challenge of “explaining” the obvious imperfect real-world behavior of mankind. Nietzsche can simply embrace the less socially acceptable side of man.

Taylor finally turns to “the meaning of meaning”. Even in a Secular3 world, individuals are driven by “purpose”, they yearn for a larger meaning, they ignore it but the curiosity, feeling, recurring questions, glimpses of answers or agency recur. Taylor argues that this is not a deeply abstract quest for the ultimate meaning, it must be targeted to something more focused, something that human beings can partially imagine, broadly applicable and forceful, implicitly real. In the Immanent world, the response to this “itch” for meaning can either be a denial or an embrace. The stoic philosopher can adopt a heroic stance and live without the assurances of an ideal force beyond the individual. Not a global answer.

The common approach is to recognize the shortcomings of experience, evil and suffering, and to respond to this apparent universal need as a way to build purpose. Taylor describes and criticizes the roots, effectiveness and sustainability of 3 strategies. Act compassionately, but with limits. “Have your cake and eat it too” is merely a veiled form of denial. Elevate this to the primary social/governmental goal and empower the state to make it happen. Totalitarian approaches can be “effective” but they oppress “human flourishing”. Define a Manichean “victim” world of good and bad, oppressed and oppressors. Join the good team. This Marxist and Postmodernist approach has a poor history and poor contemporary results. It demonizes most of the population. These approaches are not effective. They ignore the widespread and persistent weak or bad behavior of people in all known cultures.

Taylor cannot resist taking some shots at the secular humanist answers. Relying on the goodness of human nature simply begs the question. Attempts to create a secular shared community and meaning around class, race, gender, politics, utopian enlightenment, nation, or commune have not worked. The world has moved in the direction of democracy and human rights, offering some benefits to civilization. However, the commitment to solidarity and benevolence required to transform society into some solidly improve pattern of belief and behavior is very high. The state and culture can pass laws and try to enforce social norms, but can this transform individuals into “true believers”, patriots, zealots? Taylor doubts this is possible. He argues that even those who are able to “lift themselves up by the bootstraps” to engage in heroic social behavior, fully addressing needs irrespective of the moral qualities of their peers will be fatigued by the lack of results, participation and appreciation. When on the upswing they will be proud of themselves. Later, they will give up and be demoralized. There will be a constant churn of engaged, performing, disengaged and never engaged. This is not a sustainable approach, although “they say I’m a dreamer, but I’m not the only one”.

Within this section Taylor opens the door for the Christian answer. Only with the help of a religious community, supported by transcendent beliefs and actions, can mere humans overcome their shortcomings and work together to serve their neighbors while at the same time building the transcendent experience. “if you think a loving response to others as the image of God is really possible – if you think there is (or just might be) a God – then your entire picture of our ethical predicament has to be different … ‘I think this can be real for us, but only to the extent that we open ourselves to God, which means in fact, overstepping the limits set in theory by exclusive humanism’.” A pure thinking approach is insufficient. Belief leading to action creates the opening for an interaction, a dance between man and the transcendent God, that identifies, engages, builds and crystallizes meaning in service to God and neighbors.

Taylor continues his polemics. The Immanent answers call for a high commitment from individuals to a shared moral code. But their implementation focuses on the legal, descriptive, transactional motivational and compliance dimensions. Taylor says this is inadequate. A deep, sustained, life altering moral commitment must spring from a deep source. Common humanity, global brotherhood, health, war and climate experiences seem to be inadequate.

Taylor returns to “the specter of meaninglessness”. He argues that pervasive linear time in the modern world aggravates meaninglessness. The steady drumbeat is relentless. Schedules, calendars, meetings, appointments, measurements, productivity, 24×7 access, project management, critical paths. The time for rest, cycles, narratives, performance, listening, resonance, participation, ritual, dance and spontaneity is crowded out. The modern experience is all disintegrating with no time for wholeness, recovery, and connection. The absence of meaning increases our desire for fullness and a meaningful whole.

The fear and experience of death also triggers our search for more. They can be ignored for long stretches of time but not avoided. Something needs to help us cope to make sense of the human situation.

Conversions

Taylor takes one last shot at the Immanent fortress. The pressures of modernity lead some highly experienced and committed nonbelievers to find belief, in spite of their unbelief. Taylor emphasizes the abrupt change in worldview that is possible. Once the unbelievable becomes believable, it can quickly make sense. There is a temptation to embrace nostalgia, back to the solidity of the ancient regime. Christendom continues to echo through Western culture.

Taylor notes that the convert is likely to have negative emotions towards the ideology of his former unbelievers. He may see through the assumptions, mixed logic, and unfulfilled promises and be bitter. The convert has a need to rationalize his past position and make sense of it. It may be easiest to just walk away from the challenges of the Secular3 world. Taylor warns against this. The gap between the ideals of the “city of God” and the reality of the “city of man” is unavoidably wide despite our attempts for 500 years to close it.

Taylor highlights the possibility for poetry to truly create something more than a reductionist world through the use of language to go beyond formally rational logic and constructs. It may not create meaning or deliver transcendence, but it can sharpen our awareness of the possibility of engaging with a transcendent dimension.

Taylor ends by summarizing the interconnections of lived worldviews. There are assumptions, logic, history, predictions, expectations, promotions, defenses, feelings and intuitions combined. There are connections between philosophers, history, technology, commerce, media, institutions and men. There is an essential, organic “feltness” to life that is indescribable. Inductive and deductive logic, memory, subconscious, drives, desires, feelings, perceptions, and intuitions. We somehow combine all of this to lead our lives. We have experienced 500 years of the triumph of logic, evidence, rational thought, science, computers and instrumental reason. The purely reductionist program has failed to satisfy. We are “better off” medically, commercially and individually. Few would say that we are happier, morally better, progressing, elevating to a higher level, accumulating reserves of individual character and social capital, guaranteeing a better future, finding and implementing great processes for personal growth and community engagement. There is progress in society but at a deep level it seems like we have fallen backward.

There is a great risk that the decline will continue or accelerate. Some will “double down” on traditional religion, culture and institutions. Others will reject the “false gods” of modernity and become “seekers” who will consider religious options. Some will just “check out”. Some will react and fight violently.

Taylor hopes that his framework can help believers and unbelievers to understand the situation we find ourselves in. True formal logical certainty is unattainable in science or religion. The specter of ultimate meaningless haunts us. Transcendence calls to us. The “certain” conclusions of left and right offer no real solutions. Their conclusions are entailed in their assumptions. Reality is more complex. We want crystal clear certainty, meaning, understanding, freedom, authenticity, possibilities and affirmation. The world does not deliver this. How do we respond? Taylor encourages us to honestly consider religious options.

Record US New Firm Creation in a Resilient Economy

https://www.eso.org/public/news/eso1225/

I encourage us to always “look at the big picture”: across time, nations, industries, occupations, institutions and political views when considering the “state of the economy”.

Recent surveys indicate that many (partisan) Americans believe that the economy is in recession, the stock market is down, and unemployment is up (false). The US economy continues to lead the world out of the pandemic driven recession. I’ve documented the tremendous strength of the US economy in GDP growth, job creation, wage growth, profit growth and wealth creation. Today I’d like to focus on entrepreneurship and new firm creation, where the US once again leads the world.

The US economy led the world in creativity, technology, job growth and firm creation in the 1990’s as it recovered from the global economic challenges of the late post-war era. The deregulation and technology driven changes produced benefits into the “oughts”, the first decade of the new century. Unfortunately, the dynamic pace of new firm creation based on economic, trade, relocation and technological changes did not strongly continue in the first 20 years of 21st century. New firm creation lagged. Larger firms held onto jobs as they consolidated industries and protected their positions. Venture capital firms facilitated the most successful new companies to quickly expand market share and vanquish weaker competitors. Many Schumpeter disciples worried that the engines of “creative destruction” had lost their momentum and effectiveness.

The Great Recession of 2007-10 destroyed wealth, slowed economic growth, job creation and new firm starts. The Obama-Trump expansion was longer than expected by historical standards, but slower growing. Many critics and commentators concluded that the US had “lost its entrepreneurial spirit”.

https://hbr.org/2024/01/how-the-pandemic-rebooted-entrepreneurship-in-the-u-s

New firm creation since the pandemic has basically been 50% higher than before the pandemic.

This is an AMAZING and unexpected result for the US. During the pandemic, economic activity ground to a halt. Supply chains stopped functioning. People stayed home. 20 million jobs were lost. 1 million lives were lost in the US. Many firms closed. Global trade and military tensions increased. Trust in governments, corporations and other institutions was damaged. In 2020, there was no reason to believe that the pandemic would be medically controlled soon, or that economic growth would quickly rebound and resume its trend growth rate. But it did!

https://www.census.gov/econ/bfs/current/index.html

The IRS tracks new firm tax license applications. Most firms never really do business, but the ratio of initial applications to real firm creations has been stable through history. The Census Bureau has determined which subset of IRS license applications leads to real new firm creations. Both measures show the tremendous 50% increase between the pre-pandemic and post-pandemic eras.

As Wendy’s Clara spokeswoman exclaimed long ago, “show me the beef”. Did the increased rate of tax applications during 2021-22-23-24 result in new firm creation?

Firms less than one year old are up 16%, not 50%, still a significant increase.

https://www.whitehouse.gov/cea/written-materials/2024/01/11/new-business-surge-unveiling-the-business-application-boom-through-an-analysis-of-administrative-data/

New firms are up by about one-third by this measure.

https://www.bls.gov/news.release/cewbd.t08.htm

The growth rate of private industry establishments has accelerated.

https://www.whitehouse.gov/cea/written-materials/2024/01/11/new-business-surge-unveiling-the-business-application-boom-through-an-analysis-of-administrative-data/

Three measures reinforce the growth of new firms.

Overall, small businesses have prospered following the pandemic.

The growth in new business formation is real, solid and sustained. Who benefitted?

An unusual cluster of SE and SW US showed the highest percentage growth rate.

Once again, a very broad set of states adding new businesses.

The southeast is winning, but growth is widespread.

Nine out of 15 industries saw very strong growth out of the pandemic.

https://www.uschamber.com/small-business/new-business-applications-a-state-by-state-view

The initial surge in new businesses did NOT include the IT or manufacturing sectors which look ready to benefit from AI and government investment policies. Firm creation should continue at its record pace for the next 2-3 years.

https://www.economist.com/finance-and-economics/2024/05/12/america-is-in-the-midst-of-an-extraordinary-startup-boom

https://hbr.org/2024/01/how-the-pandemic-rebooted-entrepreneurship-in-the-u-s

Why/how did this happen? US economy did not see wealth destruction during the pandemic as occurred in the Great Recession. Bipartisan government funding during the pandemic protected small businesses and individuals. The US labor market was strong before the pandemic and recovered very quickly to full employment with high quit rates, high job openings, low layoffs, wage growth, high labor force participation, and new immigrants included. There was no “credit crunch” destroying businesses. Venture capital firms were flush with capital, able to invest in the very best prospects. The US economy was mature as an “information age” economy, identifying opportunities. The virtual economy was mature, allowing individuals with minimal technical skills to easily create new businesses, market their services, and engage skilled resources. Individuals experienced being out of work and at home and determined that they could create new firms from home.

The Biden administration claims that its various public policies have leveraged the “natural” rebound.

https://www.sba.gov/article/2024/01/11/new-business-applications-reach-record-16-million-under-biden-harris-administration

https://www.whitehouse.gov/briefing-room/statements-releases/2023/11/21/fact-sheet-ahead-of-small-business-saturday-biden-harris-administration-announces-latest-steps-to-support-small-businesses/

https://www.whitehouse.gov/cea/written-materials/2024/01/11/new-business-surge-unveiling-the-business-application-boom-through-an-analysis-of-administrative-data/

https://www.sba.gov/article/2024/04/11/new-small-business-applications-soar-over-17-million-under-biden-harris-administration

Various moderate to conservative sources have documented this positive result.

https://www.uschamber.com/small-business/new-business-applications-a-state-by-state-view

https://www.inc.com/melissa-angell/new-small-business-applications-surged-55m-in-2023-marking-yet-another-record.html

https://ny1.com/nyc/all-boroughs/news/2024/06/12/biden-touts-18-million-new-business-applications-since-he-took-office

https://www.forbes.com/sites/rhettbuttle/2024/01/12/three-year-small-business-boom-is-unprecedented/

https://www.entrepreneur.com/business-news/why-are-new-business-applications-at-all-time-high/474614

Congregational Strategy: Target Market

https://www.farmersweekly.co.nz/people/calling-central-districts-top-young-shepherds/

Target Market Defined

What is your church’s target audience?

The brands that are growing the fastest in the world all have this in common: they have a target audience that serves as their guide to build their brand around. These brands are able to see tremendous growth as they focus on the right community of people.

Too many churches don’t take the time to take aim before they take action with their marketing efforts and this creates waste with their resources. Don’t let this happen to you.

Get focused.

A target community allows church leaders to be effective as they build their brand because they are able to focus on those people they are good at reaching.

Let me first say this: As a church, you should welcome anyone that is breathing, because that is what God’s love compels us to do.

The point I’m making is simply that you need to have a strategic target in your approach to marketing and advertising because focus allows you to be most effective in attracting people. I like to say that confusion is the enemy of your vision.

Each church is equipped to reach certain types of people based on the leadership that is in place, the location it is in, the type of ministry it offers and the resources it has. The more clarity a church has on it’s primary people group the more effective it will be in reaching people as the brand is built around this community.

https://churchbrandguide.com/how-to-define-your-churchs-target-audience

I want to let you in on a little secret: you have a target audience, whether you know it or not. Everything your church does or says is going to appeal to one group more than another. It just is. People don’t all enjoy the same kind of theology, music, decor, or preaching style. Some people like communion to come in little plastic cups. Others prefer intinction.

The choices you make are excluding people who would prefer something else. If they don’t like drums in the worship service, and your church uses drums in some fashion, you’re excluding them. If they don’t like drums but stay anyway, of course you’ll welcome them. It’s not like you’re putting a sign on the front door that says, “If you don’t like drums, go away!” But some of the choices you make will potentially turn some people off — and that’s okay.

One thing stagnant churches haven’t realized yet is that by not choosing who they intend to appeal to, the choice is being made for them. Everything from the interior design to the music is being chosen by different people using their own preferences as criteria. What you often end up with is a strange quilt of elements that might not necessarily appeal to anyone.

Your Church Is NOT For Everyone

Wait, isn’t the Church for everyone? No, the Gospel is.

This is the number one mistake we see churches making. They assume that because the Gospel is for all people, their church is too. When in reality every Church is called to a specific group of people, like Paul was called to the Gentiles and Peter to the Jews. So your local church is called reach and minister to a certain, defined, group of people.

https://www.digitalchurchtoolkit.com/blog/how-churches-define-their-target-audience

JESUS LOVES EVERYONE, SO DON’T WE WANT TO TARGET EVERYONE WITH OUR MARKETING?

Every single person in your city, within a fifty-mile radius… that’s your target audience. Right? If that is your mindset, you have an uphill battle in front of you. Don’t get me wrong, you certainly want to see every man, woman, and child come to know Jesus through your church. As Christians, we love everyone! But here is the crazy truth: to reach more people, focus on fewer people. Your church is going to make a much deeper impact on your community if you tailor the entire experience to a specific demographic. It seems counterintuitive, I know.

While reaching the whole world with the gospel is the mission of the Christian faith, life-giving churches recognize that the world is made up of many different audiences. Since different groups of people have quite different cultures, needs, and methods of communication, a church that intentionally tries to reach a specific group with the message of Christ, will normally be much more effective than one that tries to reach everyone with a general attempt. Every church should have a sign that says, “Everyone Welcome,” but a deliberate strategy must be in place or they will only see accidental growth.

https://www.churchgrowthnetwork.com/freebies2/2020/6/5/v45avm7cmccyhlkyeub2hlbmw7svyc

As Christians, we want to reach and include everyone. This is our ultimate goal as disciples. However, from a specific ministry standpoint, this approach ends up reducing the relevancy of the message and spreads efforts too thin for significant impact. Afterall, a standard marketing rule of thumb states:  

If you try to reach everyone all the time, you’ll end up 
REACHING NO ONE.

​Each person, ministry, and local church is uniquely equipped and positioned to reach different types of people. Therefore, it is vital to understand who your audience is before you create content, write a single social media post, or spend any money on social advertisements. This section will help you learn how to effectively shape your messages and content to match your audience’s needs and reach them effectively, no matter their age, gender, ethnicity, location, or situation. 

https://www.sdadata.org/digital-evangelism-blog/understanding-your-target-audience-for-effective-communication

There’s a marketing axiom that says if you try and market to everyone, you market to no one.

It works that way in the church too. When a church tries to reach “everyone,” it effectively reaches no one. That doesn’t mean everyone isn’t welcome … if everyone isn’t welcome, you’re not running a church, you’re a private member’s club.

But just because everyone’s welcome, it doesn’t mean you should (or even can) accommodate everyone.

Target Audience

Defining a target audience is a marketing concept where you describe a person who is the ideal customer for a product. It helps to shape branding decisions such as colors and fonts so the designs hit the mark.

A church can use a target audience to provide clarity in the experience it provides online and in person. It creates alignment which builds trust so people decide to be part of your church.

https://churchbrandguide.com/how-a-church-defines-its-target-audience-to-reach-more-people

Quick Comment on the Need for a Target Market

Different groups of people have different felt needs. American firms started to cater to these groups with truly “differentiated products” in the 1960’s, 1970’s and 1980’s. American religious denominations have increasingly offered creeds, worship and experiences to meet diverse needs. By the 1990’s individual congregations began to refine their offerings and messages to match the needs of their congregations. Today, American consumers are spoiled. They expect to be served.

On the universal customer needs dimensions of QSFVIP, “I want it all and I want it now”. Quality: relevant, meaningful and entertaining sermons, worship and program experience. Speed: 45 minutes, on-line, recorded. Flexibility: multiple times and delivery channels. ”Call me”. Value: programs and message directly touch me where I live. No pledge commitment. Ala carte funding of programs. Information: no transaction costs. 6 ways to give. No pledge commitment. Personal: monitor my needs and follow-up.

In a world of such expectations, congregations cannot easily meet the expectations of everyone that visits or becomes a member. They must welcome everyone, but they are unable to serve everyone.

The marketing folks emphasize that effective organizations refine their services so that they clearly meet the needs of a target audience. This allows the marketing machine to do its magic. 

Benefits of Defining a Target Market

Much more effective marketing to attract new members and retain existing members.

A consistently defined and executed set of programs, brand image and messages is more effective.

The process of defining a target market forces staff, volunteers and elders to more deeply consider the priority needs of the congregation and community.

A clear target market helps to identify, define and prioritize local mission investments.

Congregations struggle with resource allocation decisions. A clearly defined target market helps to prioritize worship, outreach, youth, children, adult, local mission and global mission efforts.

Prioritization within ministry areas is easier to do.

Able to evaluate and justify investments in marketing and outreach.

Helps to focus all programs to deliver specific benefits to meet the perceived needs of the target market communities.

A target market is needed to do effective marketing. It can also help to shape worship, facilities, programs, outreach, events, music and mission activities to better serve the congregation and the community.

Safeguards When Defining a Target Market

But wait, there is good news. Even though you focus on one demographic, that doesn’t mean you will only reach that one person type. Other demographics will also be served by and attracted to your church. I am constantly amazed by how many people don’t fit into our cultural norms. I see people that don’t fit certain stereotypes—wearing brands, attending events, or watching shows that I would have never guessed that they would like. You don’t have to worry that your church will end up only serving a specific type of person, or that everyone else will feel out of place. This is just about making your marketing specific. You will still have a well-rounded congregation, and people will still feel like they belong, even if they are outside of your defined target audience. Don’t be all things to all people, but find who you truly are and go all in with that.

Targeting a specific demographic as a strategy for church growth is problematic. It can create needless obstacles for any church wanting to have an open door. If you say you are interested in ministering to any and all people, shaping your ministry to fit just one group is contradictory.

People who are not the aim of your reach efforts will feel left out or overlooked. For instance, if you decide that your congregation will be a “family church,” focusing on children’s ministry, marriage sermon series, and small groups for couples, then singles will feel unwanted. Creating a youthful vibe that only interests millennials will make older people feel unneeded or unwanted. In targeting one group, you’ve eliminated any space for other groups.

This is one of the worst unintended consequences of the church growth movement. Many have written solid critiques of the movement and have much to say about other consequences. The most grievous is the contextualization of the gospel. And focusing on one demographic to the exclusion of others can lead down that same slippery slope.

When you direct your ministries toward one group, you run the risk of forcing every message into a one-size-fits-all box. You base every decision on that one demographic you’re trying to reach. You adapt your sermon applications to fit a perceived felt need, rather than letting the Word of God speak for itself and leaving space for application to every life situation.

There is a difference between reflecting your immediate community and targeting a specific demographic. Ultimately, your congregation will likely start to resemble the makeup of the surrounding neighborhoods. If they are homogenous, then your church will probably be the same.

https://influencemagazine.com/practice/should-churches-target-a-defined-demographic-as-a-strategy-for-church-growth

Church marketing won’t work unless:
We focus less on what we say and more on how we act.
We realize that louder isn’t better.
We look at it as relationship-building and stop viewing it as information-sharing.
We talk less about how great we are (“organization-focused”) and instead deliver a message and ministry that leads to life change (“people-focused”).
We realize we can’t force what we think people need until they know they need it.
We reduce the number of competing messages we are trying to communicate.
We know who we are trying to reach and we’ve acknowledged we can’t reach everyone.
We deliver on what we promise.

https://theunstuckgroup.com/church-marketing-tactics/

https://www.christianitytoday.com/karl-vaters/2019/august/church-targeting-demographic-group-stop.html

https://au.thegospelcoalition.org/article/the-problem-with-target-audience-churches/

https://www.christianstudylibrary.org/article/target-audience

Target Market Dimensions and Examples

Here are some mindset examples of people a church can focus on:

  • A church may focus on people who love music and they build an experience that is excellent around a worship experience. The church then attracts musicians and those who love to worship by coming to a corporate gathering.
  • Another church may focus on people who are doers and love to make things happen. They build an experience around outreach to the local community and equipping people to make an impact with their lives. They might have an emphasis on missions work around the globe so the people are able to do the most good with their resources.
  • Yet another church may focus on people that are business professionals. Their experience may be in line with teaching principles and having opportunities to build projects that make a large impact.

Here are a few more mindsets that a church may target:

  • Young parents who are in need of a guide to help them do it right
  • Those who desire to make a difference with their lives
  • Young adults who are seeking a place to belong with others who are like-minded

https://churchbrandguide.com/how-to-define-your-churchs-target-audience/

When churches begin going down this road, they’ll often decide that their church demographic is something like “young families.” This is a good place to start, but isn’t quite as dialed in as you would like. If you can be even more specific and say, “young families with infants” or “families with elementary-aged kids,” it’s much easier to understand how things could change to be more welcoming for them.

Some churches have had great success focusing on groups like unchurched men, musicians, cowboys, military families, etc.

Here are a few examples of a well-defined target audience:
– Young couples with children under ten years old
– Men between the ages of twenty-one and thirty who have a worldly past
– Established professionals in their forties
– Local college-aged students

When it comes to outreach and evangelism, most churches have a “target market”- an ideal audience for their services and ministry programs. Frequently, that tends to be young families, and the key decision maker for church attendance is often  the mom/wife. Understanding how women communicate and make decisions regarding church visits can help you create a website designed to appeal to them. If you know women in their 30s are your target audience, don’t design a website that appeals to men in their 50s.

https://exponential.org/evangelism-capacity-starts-online/

Millennials, broadly speaking

Nearby Elementary School parents.

Local 20-35 year old apartment renters

Nearest neighborhood residents (within 2 miles)

Nearby residents (within 3 miles)

Nearby residents, homes built since 2000 (within 3 miles)

New city homeowners

Office corridor employees

Senior citizen center members

Adult children of church members

Local government and schools’ employees 

Local hospital/medical employees

Parents of preschool enrollees.

Former members of the church.

People attending a “civility” meeting.

Parents of on-site and off-site youth sports participants

Parents of cub scouts

Local retail and restaurant employees

Young Republicans and Young Democrats

Determine Your Target Audience

The first step in reaching your audience is to develop a clear picture of who you are talking to. Begin with surface-level demographic information. Use the criteria below and fill in the information for your ministry’s target audience.

Surface-Level Demographic Information:

  • Location
  • Age
  • Gender
  • Ethnicity/Language
  • Interests

Deep Level Characteristics:

  • Needs
  • Core Values
  • Shared Experiences
  • Motivations
  • Additional Insights

hese cultures are potentially endless in variety, but can include:

  • Platform
  • Age groups or generations
  • Gender
  • Language(s)
  • People groups: race, ethnic, immigrant v. first generation, etc.
  • Current location: city/suburbs/country
  • In school vs. out of school
  • Lived in a specific geolocation their whole life vs. transplant
  • Faith groups, life-long Adventists vs. converts vs. former Adventists/Christians
  • Professional groups vs. homemakers vs. working mothers
  • College educated vs. blue-collar workers
  • Offline social clubs vs. online identities and groups
  • Poverty vs. middle-class vs. wealthy

https://www.sdadata.org/digital-evangelism-blog/understanding-your-target-audience-for-effective-communication

To be honest, most churches today have opted to try and target a shrinking audience … adults who have some history in the church. Lapsed church-goers. The Dones. But almost every church is trying to target all of them all at the same time.

The graduated-from-college but not-yet-married group

Transitioning into the real world is hard enough for young people, so make it easy for them to get plugged in at your church. There is a lot of pressure for this group to land a good job, get their own place and possibly even find a spouse. This group needs support, so be there for them.

Married couples that, for one reason or another, do not have children

Getting married is one of the most exciting times in someone’s life. But afterward, where exactly do married couples without children fit in at church? There seems to be an abundance of ministries for families, but the church lacks in ministering to couples of all ages who don’t (or maybe can’t) have children. Don’t neglect this group.

30- to 40-year-old singles

I think from this short list, this could be the most neglected group. Maybe these people have never married, or maybe they’re divorced. Regardless, they are generally more mature in their faith (and life in general) than younger singles. And because of this, the last thing they want to do is join a small group of 20-year-old singles whom they can’t relate to at all. Men and women who fit into this group can be such an asset to a church. Hmm … and isn’t there a single guy in the New Testament who modern-day churches frequently study? Yeah, his name is Paul. Don’t ignore this group; they could be the “Pauls” of your church.

Process to Determine Target Market

Still trying to figure out who will find your church’s “target audience” is? Start by asking the questions below:

  1. Who do we appeal to right now? Why?
  2. Who do the other churches in our city appeal to?
  3. Is there an underserved demographic in our community? Who are they?
  4. What does our community look like?
  5. What is the average income in our community?
  6. What is the average educational level in our community?
  7. What kinds of jobs are represented in our community? White collar? Blue collar? Artists? Medical professionals? Young entrepreneurs?
  8. What kind of lifestyles are represented in our community? Outdoorsy? Runners? Sports fans?
  9. What kind of worship experiences aren’t represented in our community?
  10. What are our strengths?

5 STEPS TO FIND YOUR TARGET AUDIENCE

Discovering your church’s target audience can seem daunting. Still, with a few simple steps, you can clearly define and communicate with the people most likely to engage with your church digitally.

  1. Consider the typical characteristics of the people that attend physical services.
  2. Look at outside influences like location and demographics to determine who could be interested in your message.
  3. Research their motivations, their relationship status, and any other vital details.
  4. Then, create a persona for each segment of your target audience—a living representation of your ideal members.
  5. Finally, create marketing strategies that make use of these personas and help to keep churches on-mission in spreading their message.

https://exponential.org/why-churches-should-utilize-personas-and-target-audiences-on-the-digital-mission-field/

Start with the Existing Congregation

3. Define your audience

For most churches, the most important audience to market to is going to be your existing congregation. That’s because word of mouth is a powerful tool when marketing your church. unSeminary reports, “The fastest-growing churches in the country consistently encourage their people to invite friends and family to be a part of their church. It really is that simple.”

Think of it this way: when your friend recommends something to you, how likely are you to take their advice over the advice of someone you may not know as well? Most of us tend to trust the recommendations of people we love and enjoy spending time with.

For most churches, the primary target market is actually their current congregation. Though it may seem a bit backward, word-of-mouth advertising for churches is one of the most effective. Think about it: Most of us tend to believe the advice of those we cherish and value our time with.

https://www.playlister.app/blog/church-marketing-strategies-to-help-grow-your-church

Define Your Audience: Current vs Aspirational

When defining who makes up your church, it’s good to start by differentiating between who is your current audience and who is your aspirational audience. Your current audience is those who your services and events are actually attracting, so it’s a good idea to focus your efforts on people from this demographic. Have a look around your church, you may even have data already. What type of areas do these people live in? What’s their average age? Are they mostly families? 

Your Aspirational audience is those your church want to be attending. Is your Church is is called to a specific community or neighbourhood, what are the demographics of the people? 

https://www.digitalchurchtoolkit.com/blog/how-churches-define-their-target-audience

LOOK AT WHO IS ALREADY ATTENDING YOUR CHURCH

Take a good hard look at your church and ask, “What kinds of people already attend here?” It helped me to understand people and churches immensely when I discovered the homogeneous principle. “A ‘homogeneous unit’ is simply a group of people who consider each other to be ‘our kind of people.’ They have many areas of mutual interest. They share the same culture. They socialize freely. When they are together they are comfortable and they all feel at home.” 2 People are attracted to those who are like themselves. This does not mean that you are not going to minister to those who don’t fit your desired target audience.

https://www.ministrymagazine.org/archive/1995/12/targeting-your-audience

Focus on “Felt Needs” and Culture, Not Just Demographics

DETERMINE THE FELT NEEDS

Paul did this in his ministry. His preaching met the needs of people. Listen to him: “Though I am free and belong to no man, I make myself a slave to everyone, to win as many as possible.

“To the Jews I became like a Jew, to win the Jews. … To the weak I be came weak, to win the weak. I have become all things to all men so that by all possible means I might save some. I do all this for the sake of the gospel, that I may share in its blessings” (1 Cor. 9:19-23, NIV).

We can do no less. Unless our preaching and ministry meets the felt needs of people, we cannot succeed.

“This is the only known way to open closed minds. Gearing your message to the felt needs of any audience is the key to unlocking closed filters. In fact, extensive research and documentation confirm that ‘people will not listen to the gospel message and respond unless it speaks to felt needs.'”4

We must do whatever it takes (within the confines of biblical principles) to win the lost around us. If you live in a retirement area, you must have programs for the retired. If you live in a Spanish-speaking community, your services should be in Spanish so those coming will under stand the gospel. If you live in a baby boomer community, your worship service must speak the language and meet the needs of the baby boomers.

Jesus used this approach 2,000 years ago. “Christ’s method alone will give true success in reaching the people. The Saviour mingled with men as one who desired their good. He showed sympathy for them, ministered to their needs, and won their confidence. Then He bade them, ‘Follow Me.'” 5 Every ministry in the church should be examined to see if it is meeting the needs of the people you are trying to reach.

https://www.ministrymagazine.org/archive/1995/12/targeting-your-audience

https://clickmill.co/church-marketing/#9

People no longer fit into neat categories, so we must connect with them on a more profound level, transcending the standard marketing demographics of age, ethnicity, gender, language, location, and interests. If you can dig deeper, your audience will be loyal to your brand because you resonate with them at their core.

The best way to do that is to investigate their needs, experiences, values, and perceptions. Conducting surveys and interviews is one key way to collect more information. Then start asking yourself questions that will help you to get inside the minds of your audience members. What motivates their actions? What makes them who they are? What do they have in common? How can I speak and write in a way that my audience will find relatable? What do they value? What do they actually need?

Examples of needs may include: a spiritually supportive community, affordable education, employment, affordable medical care, safe spaces for their children, mentorship opportunities, a better future, healthier relationships, self-improvement, Christian guidance on real-life issues, food security, or practical life-skills training.

https://www.sdadata.org/digital-evangelism-blog/understanding-your-target-audience-for-effective-communication

Target Audience Profile or Persona

https://exponential.org/why-churches-should-utilize-personas-and-target-audiences-on-the-digital-mission-field/

https://clickmill.co/church-marketing/#10

https://www.sdadata.org/digital-evangelism-blog/understanding-your-target-audience-for-effective-communication

Scripture Passages

https://churchbrandguide.com/how-to-define-your-churchs-target-audience

https://exponential.org/why-churches-should-utilize-personas-and-target-audiences-on-the-digital-mission-field/

https://www.churchgrowthnetwork.com/freebies2/2020/6/5/v45avm7cmccyhlkyeub2hlbmw7svyc

https://clickmill.co/church-social-media-marketing