Presbyterian Church Decline and Recovery

This leading mainline protestant denomination lost one-half of its membership between 2000 and 2022 following a slightly smaller decline in the previous 20 years.

Congregational Strategy: Presbyterian Church (USA) Membership – Good News (tomkapostasy.com)

Such a large decline has many drivers.

  1. The cultural revolution of the 1960’s undermined the social benefits of membership.
  2. The ongoing transition to “A Secular Age” made nonbelief a possibility for new and old generations.

How (NOT) to be Secular: Reading Charles Taylor – Good News (tomkapostasy.com)

  • The university, media, entertainment elite followed the “new left” political views from existentialism to postmodernism, making nonbelief a socially acceptable or even preferred position for the growing college educated professional class.
  • The mainline seminaries generally embraced the individualism, idealism, social justice, subjectivism, ecumenicism, personal growth, literary criticism, logical positivism and other trends of the post-WW II era.
  • Prosperity, social security, and longer lives combined to make people more self-sufficient, able to (temporarily) ignore the usual claims of mortality.
  • Expanded government services replaced the role of the church in education, health care, counselling, youth activities and social services.
  • The “Reagan Revolution” and neo-liberalism rebuilt a rationale for unfettered “laissez faire” capitalism and undercut the moral authority of the liberal church and liberal politics.  Radical individualism, commercialism and libertarianism reestablished their credibility in a tolerant world.
  • The “liberal” positions on civil rights, women’s rights, social security/welfare, gender identity, differently abled, immigrants, ecumenism, globalism, and environmentalism prevailed.  Presbyterian churches generally supported these social changes.  These cultural changes generated a backlash with polarizing political consequences.  Congregations lost members because they were either “too liberal” or “too conservative”.
  • Alternatives to mainline Protestant creedal denominations grew.  Southern, rural and northern reactions to racial integration, busing and affirmative action generated white, socially traditional churches and schools.
  • Non-denominational, non-creedal churches built upon racial, cultural and political factors, including fundamentalism and the prosperity gospel.
  • The Roman Catholic church became more liberal intellectually, allowing some individuals to join or retain their membership even when they had significant disagreements.
  • Entrepreneurial megachurches evolved to provide “full services” to a transactional culture without the constraints of denominational creeds, seminaries or hierarchies.  They leveraged technology, marketing, evangelizing, contemporary music, culture, individualism and economies of scale very effectively while mainline churches disdainfully called them merely “attractional”.
  • Previously “alternative” religions such as Pentecostalism, Mormonism and Asian religions became familiar and real options.
  • The polarization of religious and political views deepened beginning with the 1973 “Roe vs. Wade” Supreme Court abortion ruling and accelerated with Newt Gingrich’s leadership of the Republican Party in 1992.  Individuals moved left or right, leaving the conservative theology plus liberal social justice combination in many Presbyterian churches as a strange combination, a duckbilled platypus option.

amazon.com/Red-Blue-1990s-Political-Tribalism/dp/0062439006/ref=sr_1_1?crid=SUTAGZNXUSVS&dib=eyJ2IjoiMSJ9.YhX-VhfvGdKLY9KhInYaIg.WDIf9wtr1PfuNRZW_s9QgtGzwFeRee4Ekg1FXzRXf_I&dib_tag=se&keywords=kornacki+red+and+blue&qid=1725156460&s=books&sprefix=kornacki+red+and+blue%2Cstripbooks%2C170&sr=1-1

  1. Like most mainline churches, PCUSA congregations mostly “doubled down” on their historical success and turned inward in the face of adversity.  They reinforced their decisions on worship, social issues, congregational care, mission, and outreach.  They did more of the same.
  2. PCUSA churches turned to their historical strengths in thinking, theology, rational steps as the world discounted this dimension and increasingly turned towards feelings and action.
  3. PCUSA churches doubled down on the “field of dreams” strategy.  Build it and they will come.  Preach it …  Market it …  Program it …  Modernize it …  Serve it … Outreach it …  Church planting had some success, but existing churches, aside from a minority of very large ones, found that economically rational investments were inadequate or insufficient to stem the tide of the “megatrends” changing society, especially among the younger generations.
  4. PCUSA churches invested in contemporary worship services, modernized and inspirational youth programs, partnerships, service projects, retreats, and mission strategies without major gains in membership or active church participation. 
  5. PCUSA churches maintained their commitments to national and international mission projects, social justice and missionaries, including a commitment to mission programs as a significant part of the church budget. 
  6. PCUSA churches maintained their collaborative governance model where congregational elders share power with the senior pastor and the Presbytery.  This provided an inherent status quo bias to decision-making, preserving historical programs, retaining donors and limiting any major changes or experimentation. 
  7. After the 1960’s, the US continued to move towards a radical individualism with less community participation and trust in institutions.

amazon.com/Bowling-Alone-Collapse-American-Community/dp/1982130849/ref=sr_1_1?crid=34KYO7SJ5PXHH&dib=eyJ2IjoiMSJ9.Zl-CMnNQ7B98QIx2G7PjQdieubo4gX1nJnotjGIYjMfMKXQMbWKC4qXQVcw5ag4suzs6f0SWcQvVaN0p1_8vcVSpxHmZWDy1Xhaf3er2dog-HFTt7Yfg4fXa8oiJWUNnyrSELVBy1TJbPRh880G6bY5MyTyZicvU53IcyknzwYYjMJ8p1eaW4Lfi459h5vVsCkltYV8tYAaOR9_sYm0W5w.jHJMpM2n_8Y9lIX6LTeB2HSANFwAWbxA-BsrCfOWFTY&dib_tag=se&keywords=bowling+alone&qid=1725158089&s=books&sprefix=bowling+alone%2Cstripbooks%2C112&sr=1-1

Our Kids: The American Dream in Crisis (2015) – Good News (tomkapostasy.com)

Community Attachment in Mass Society on JSTOR

  • The growing partnership between evangelical, fundamentalist Christian churches and the Republican Party further aligned the political and religious dimensions of life.  Young adults increasingly bought into a “left versus right” perspective on political and religious views.
  • PCUSA churches, national leadership and seminaries embraced ecumenicism within Christianity and across faith communities, softening the distinctions between denominations in an increasingly brand sensitive world.
  • PCUSA churches, national leadership and seminaries failed to address the threats of existentialism, new left, postmodernism, skepticism, subjectivism, relativism, scientism, atheism, agnosticism, libertarianism, commercialism, secularism, scientism, logical positivism, utopianism, and radical environmentalism.  A faith in “progress” remained.

amazon.com/Abolition-Man-Education-Develops-Morality/dp/B00U93AFPI/ref=sr_1_1?crid=3AB0DKFLP1UNO&dib=eyJ2IjoiMSJ9.W2jdngFSeLg3VinomltPJ90dRPSZ4PBOETlcQc0GUunMPLX1kHwRbtnGNiTf45VglsAGqTn1mrSEC4kY-uWK-Fi9_YAL3BqeWNyrQjJyzdQ8pKpQHAHcAqTuaRBwZA168ryycIa4RnCryrxIZ25qNldudPR_CEjC8QX7wGb0tD9UkAZ0kfOhmShGNxs9O-dbfBmUwImlyQ1oB7z0Nw8UNza1xpndiTfDkkiDBnjfJc8.fJdcXeHIm4Z2JKR0Zi49W5b9LCUI0LGXXnIQLWMTcm4&dib_tag=se&keywords=the+abolition+of+man+by+c.s.+lewis&qid=1725159389&s=books&sprefix=the+abolition+of+man%2Cstripbooks%2C98&sr=1-1

  • PCUSA churches remained focused on their middle class and professional class congregations.  Sometimes partnering with inner city churches and neighborhoods or immigrants.  Sometimes sponsoring and supporting new ethnic churches. 
  • PCUSA churches and national leadership generally took modestly “liberal” positions on cultural issues.  Human rights, civil/racial rights, LGBTQ rights, women’s rights, abortion choice, gay marriage.  Conservative members left.
  • PCUSA churches preserved membership numbers by not requiring financial, worship, volunteer, service, participation or other active engagement.
  • PCUSA churches have continued to discount the value of marketing, branding, strategy, stewardship, technology, business, process, administration as inherently less valuable than the ordained ministry program functions.

Recovery Strategies

  1. Remain welcoming and open to former members or others who have a limited social need to be affiliated with a church for key life moments.
  2. Develop and promote a “Christian Social Teaching” in parallel with “Catholic Social Teaching” to address the core issues of capitalism and power.
  3. Invest in organizational “best practices” for strategy, marketing, technology, human resources, stewardship, finance and administration.
  4. Outline key functional areas.  Prioritize investments based upon expected cost/benefit ratios. Triage.  Eliminate non-value-added programs and initiatives. Measure results.  Hold staff, elders and volunteers accountable for results.
  5. Invest in marketing directly and indirectly through service and outreach activities.
  6. Consider minimal sustainable program sizes and economies of scale.  Eliminate unsustainable programs.  Partner with other churches.
  7. Take clear moderate positions on social issues and communicate them.  Welcome diverse opinions on issues that are not essential faith issues.
  8. Clarify the role of individual creeds as definitive/determining or inspirational.  Invest in deep understanding and commitment to the essential ones.
  9. Reconsider historical distinctions within Christianity.  Evaluate doctrinal precision/scholasticism versus effectiveness in attracting, retaining and engaging church members.  What do Catholicism/liturgical, Pentecostal/spiritual and Fundamentalist/practical/local have to offer?
  10. Strategically prioritize the resource investments in worship, spiritual growth, mission/service, outreach/evangelism, congregational care and stewardship.
  11. Actively invest in programs and missions to oppose atheism.
  12. Promote representative democracy and civility.
  13. Actively create and promote Christian church partnerships
  14. Outline and communicate the concept, benefits and requirements of the “missional church”. 
  15. Offer programs, small groups and pastoral care to emphasize the critical role of discipleship for supporting the church, it’s members and missions.
  16. Reach out to struggling churches to provide services and transition assistance.
  17. Ruthlessly review all communications to make them accessible and welcoming to individuals with no church background.
  18. Review and revise all programs and ministries to first meet the needs of young adults.
  19. Review and revise all programs and ministries to ensure they meet the needs of all other diversity dimensions.
  20. Invest in outreach forums that allow individuals to learn about the church in a neutral environment.
  21. Actively address the shortcomings of radical individualism in worship, activities and communications.
  22. Review and adjust governance structures to ensure that strategies and programs can be defined, and their success measured.
  23. Consider the impact on worship, growth, care, service, outreach and stewardship for each decision. 
  24. Communicate God’s eternal purpose and promise for men in terms that all can understand.
  25. Emphasize the collective, community nature of the congregation as the only way to prepare for heaven.
  26. Invest in Christian apologetics in “A Secular Age”.  The alternate world view is now much clearer.  Hold it accountable.
  27. Invest in strategic planning facilitation, including the translation of mission, vision and values into strategic priorities and programs amongst worship, care, service, spiritual growth, outreach and stewardship. 
  28. Invest in program and project planning.
  29. Invest in measurement systems to evaluate performance.

How (NOT) to be Secular: Reading Charles Taylor

James K.A. Smith, Calvin College philosopher outlines and interprets Oxford and McGill University philosopher Charles Taylor’s 2007 award winning 900-page thriller “A Secular Age”.

https://en.wikipedia.org/wiki/Charles_Taylor_(philosopher)

Nice 2-page summary of the book.

https://en.wikipedia.org/wiki/A_Secular_Age

https://en.wikipedia.org/wiki/James_K._A._Smith

Summary of the Summary …

We all live within a paradigm, story, framework, worldview, roadmap, myth, blueprint, theology, philosophy, expectations, language, culture and beliefs. This is an unavoidable human condition. We are all shaped by a story. Some are aware of parts of their story, most are not. Some investigate, challenge, wrestle with and shape their story, most do not. Most people today hold a fundamentalist religious (right), a fundamentalist atheist, materialist, naturalist, post-modernist (left) or an agnostic, skeptical, secular (middle) world view. Taylor argues that the “Secular Age” is here and shapes everything, like it or not. We are all skeptical about belief. We all, at least vaguely, grasp for transcendence. Some look to transcendence of their own making in creativity, authenticity and personal development (be the best that you can be). Others turn outward towards spirituality in its many forms. We are inevitably squeezed between doubt and belief.

Taylor outlines how we have moved from 1500 when a “certain” belief in God was universal to 2000 when a similarly grounded “certain” belief in God is almost unimaginable for an educated citizen. He argues that we ought to become familiar with the underlying assumptions of “A Secular Age”, including its propositions that make it attractive and insightful. He argues, within the framework of “A Secular Age”, that belief in God in the Christian format can be even more attractive today for those who understand our human nature and our human condition (in society). A true, flourishing, meaningful life remains our birth right, but we need to understand our situation to take advantage of it.

Preface

Taylor is a cultural anthropologist. What does this culture believe, even if it does not consciously know what it believes or where the beliefs came from? For Christians, this is mission work just as challenging as in the nineteenth century. The natives are not looking for answers to questions about God or heaven. They are very busy creating their own lives of “significance”. The religious questions, creeds and wars of the past are irrelevant, nearly inconceivable. And yet … the natives report an emptiness, a flatness, a sameness, a treadmill, anxiety, a lack of fulfilment. They report glimpses of satisfaction, comfort, adequacy, beauty, love, eternity, nature, meaning, purpose, community and wish they had more. The existentialists pointed to dread, angst, ennui and emptiness as characteristics of post-modernity. Taylor speaks of a “malaise”. Some find satisfactions, in spite of the lack of a solid story with breadth and depth. The “Secular Age” story is inadequate. Something is missing. We feel it, sense it, intuit it, dream it, seek it. [I’m purposely including run-on sentences, and “stream of consciousness” language in an attempt to communicate religious and philosophical insights without trying to be precise and formal. I’m an amateur. This is my best approach].

The “Secular Age” precludes questions about the divine, eternal, universal, deeply meaningful and transcendent. It supports a life of activities, growth, process, expression, action, technique, skills, technology, experience and consuming. This world is still “haunted” by the human desire for connection with something larger and the occasional (undesired) intrusion of that “something larger” into our daily life.

Taylor calls this world view “exclusive humanism”. Smith’s glossary defines it as “a worldview or social imaginary that is able to account for meaning and significance without any appeal to the divine or transcendence.”

We mostly live in an “immanent frame”: “a constructed social space that frames our lives entirely within a natural (rather than supernatural) order. It is the circumscribed space of the modern social imaginary that precludes transcendence.”

We are all influenced by the largely unspoken cultural norms and beliefs that shape our views. We need to understand them and where they came from. We need to understand them, their implications and their limits. We need philosophers to help us! This applies to individuals and to the church, which has also been shaped by its cultural context for 500 years.

Smith, like Taylor, postmodernists and romantics, points to artists as being the most helpful in describing our situation in ways that fully capture our difficult situation. We have lost our certainty about any beliefs, principles or institutions. We try to work with the materials that remain. We get frustrated. We try again. We get anxious. We have some success. But even our “success” is not deeply satisfying. We want a deeply satisfying life. We’re willing to learn, invest, practice, experiment, partner, do whatever it takes. We’re seekers. But the seeking gets old when it does not deliver. Many artists of the last century offer this portrait of our situation. The best artists honestly communicate the difficulty of modern and postmodern life. Some conclude with despair. Others offer glimpses of hope.

https://en.wikipedia.org/wiki/The_Myth_of_Sisyphus

https://en.wikipedia.org/wiki/Wise_Blood

https://en.wikipedia.org/wiki/Goethe%27s_Faust

https://en.wikipedia.org/wiki/Narcissus_and_Goldmund

https://en.wikipedia.org/wiki/The_Magic_Mountain

https://en.wikipedia.org/wiki/Julian_Barnes

https://en.wikipedia.org/wiki/Paul_Elie

Introduction: Inhabiting a Cross-Pressured Secular Age

Taylor and Smith dispense with the fundamentalisms of the right and left. Each embraces an all-encompassing, bullet proof certainty that is difficult to imagine or support for anyone who has lived in the emerging, global, changing, reversing, subjective, relative, skeptical world of the last 2 centuries. Hegel argued that “God is dead” in 1882. Kierkegaard outlined the necessity of a “leap of faith” in 1846. Taylor and Smith discount the aggressive atheists’ confidence and philosophical naivete: Dawkins, Dennet, Harris and Hitchens. “Chronological snobbery and epistemological confidence”. [“epistemological” means “theory of knowledge”. How do we know what we know? Philosophers love this stuff. Much of their work is incomprehensible. They have reached few firm conclusions. Nonetheless, epistemology really matters. How do we “know” that something is “true”? It’s not a trivial topic.]

That leaves us in the center, sort of. We cannot be fully certain. We know that simplistic, magical solutions are suspect. We doubt everything. We see many conflicting “answers”. This further undermines our confidence in any one answer and the pursuit of an answer. “Faith is fraught; confession is haunted by an inescapable sense of contestability. We don’t believe in doubting; we believe while doubting. We’re all Thomas now”.

We want certainty. We cannot have the old kind of certainty. Atomism, no. Euclidean geometry, no. Mathematical certainty, Godel says no. Light is a wave, light is a particle, light is both. An atom is clearly defined, no, quantum uncertainty. We cannot measure precisely at this level (Heisenberg). An atom is the smallest thing. Protons, neutrons and electrons. Subatomic particles. String theory. Fixed space, time and background ether, no. Science advances relentlessly, culture does not. Culture, society, civilization, civics, economics, trade, human rights and globalism advance continuously; sorry. Philosophy advances to “scientific” logical positivism, so called analytical philosophy and then discards it. The universe is eternal; well, perhaps created. The universe is expanding or collapsing. The universe is fully observable, or mostly dark matter and dark energy. Utopian socialism, Marxism, national socialism, fascism, totalitarianism, liberal democracy; all are imperfect.

Smith notes that “secular” novelists focus on our encounters with death and mortality. “Questions in the orbit of death and extinction inevitably raise questions about eternity and the afterlife, till pretty soon you find yourself bumping up against questions about God and divinity.” Many do not write stories with simple endings about miraculous conversions or mystical encounters with “spirituality”. They face the challenges of belief, doubt and finding a religion that addresses the situation. “What’s the point of faith unless you and it are serious – seriously serious – unless your religion fills, directs, stains and sustains your life?” “There seems little point in a religion which is merely a weekly social event .., as opposed to one which tells you exactly how to live”. Authenticity matters. Simplistic “either/or” is replaced with complex “both/and”. Some questions are not easily or perfectly answered. The existential philosophers’ focus on the unavoidable challenges of postmodern life are addressed, imperfectly, but seriously.

These novelists recount how individuals in “A Secular Age” bump into transcendence. Religious art, paintings and music, often touch something inside of people, even if they have no religious background. Many religious stories effectively communicate morality and timeless truths without being necessarily grounded in religion. Their characters often reject dogmatism in religion, science and atheism while embracing the natural human desire to explain their world, give it purpose, define actions that build community or address needs.

On the other hand, “believers” in “A Secular Age” must always wrestle with doubt. Rival stories exist. Non-belief is possible. My story does not address all questions perfectly so maybe it is wrong. Human minds cannot capture everything (or much) about an awesome God who creates, shares and illuminates transcendence. Fundamentalists on both sides have supported an “either/or” “science versus religion” story that undercuts any blended or imperfect understanding from the middle. Is my belief justified or is this another “God of the gaps” answer that will be undermined some day? The growth of religious denominations, the politicization of churches, and in person familiarity with many different religious views reinforces the old argument “and tell me again why your religion is the one right one and all others are wrong”. Now that cultures, nations, families and classes no longer make religious choices for us, each individual is forced to make his or her own choices within a context of so many life choices, which also seem to have “no right answer”. Evolutionary psychology offers a “scientific” way to explain away religion as an accidental byproduct of evolution. Expressive individualism celebrates the individual and undermines both community and transcendence.

“Emerging from the Romantic expressivism of the late eighteenth century, it is an understanding ‘that each of us has his/her own way of realizing our humanity,’ and that we are called to live that out (‘express it’) rather than conform to models imposed by others (especially institutions).”

Once the background story of “A Secular Age” arrives, doubt and skepticism remain. Individuals must deal with the uncertainty undercurrent throughout their lives. This becomes a “given” in modern/postmodern life.

Taylor and Smith argue that everyone in “A Secular Age” is weighted by doubts about the validity or certainty of ANY religious or philosophical world view AND subject to internal feelings and experiences that point towards some universal form of transcendence. There is something else beyond the self-contemplating self and the material environment. Exactly what is unclear. Human descriptions, theories, institutions and practices are not “fully adequate”. They may even be worthless. How do I manage this question? How do I start? How will I know what is a good path and conclusion? Who do I turn to for help? Is this a priority given all of the other challenges in life? If I ignore it, will it go away? What’s the worst thing that could happen if I ignore it?

“Why was it virtually impossible not to believe in God in, say, 1500 in our Western society, while in 2000 many of us find this not only easy, but even inescapable?”

“Taylor is concerned with the ‘conditions of belief’ – a shift in the plausibility conditions that make something believable or unbelievable … these questions are not concerned with what people believe as much as with what is believable.”

Taylor does not indulge in the mixed statistical support for the “secularization theory” that predicts that there is always a decline in religious belief and participation as societies become more modern, with higher incomes, technology, education and secular experiences.

Secular1 distinguishes between sacred and non-sacred/secular vocations.

Secular2 contrasts a nonsectarian, neutral, areligious space for secular institutions with that offered by specifically religious institutions. “Secularization theory” predicts that the experience of secular institutions in modern societies eliminates the demand for religious institutions. Secularism is a political belief that political spaces ought to be conducted on the basis of universal, neutral rationality and exclude any religious elements.

Secular3 refers to a society where religious belief in God is merely one option among many. This the “secular age” in the title. We live in “A Secular Age”. Religious belief is an option. No religious belief is an option. Atheism and agnosticism are options. Primitive, personal and esoteric faiths are options. A Secular3 world allows “exclusive humanism” to be an option. The individual can be truly alone, without any necessary connection with society, nature or supernature. “no final goals beyond human flourishing, nor any allegiance to anything else beyond this flourishing.” A radical individualism has become normalized and accepted as a life option.

In “A Secular Age”, we have moved beyond the tight logical proofs of scholasticism. Philosophers and theologians have rejected this approach as an overly narrow one, possibly appropriate for a pre-modern age, misapplied during the modern age of the enlightenment and the scientific revolution and irrelevant today. Taylor welcomes this advance and change in how we consider “truth”. Like many apologists today, he embraces the “best available theory” or “best available evidence” standards for evaluating “truth claims”. He argues that “stories” are just as valuable as logical arguments.

Taylor disputes the “subtraction story” that enlightenment, progress and maturity automatically lead to a rational, neutral, scientific secular world which allows religion to be removed. The “progress” of science in “explaining” the world reduces the scope for religion and points to a time where science explains all and there is no need for religion. Every advance in natural explanation reduces the need for supernatural explanation. This is faulty logic, but an effective story. Scientists are the heroes. Religion is the villain. We can see how the story will end.

Taylor debunks this story. Then he invests time in explaining how the positive attractiveness of the “exclusive humanism” story has developed. It wins as religion is discredited. But it fills some of the human needs for a “theory of life”. Taylor helps the reader to understand and feel what it is like to live in “A Secular Age”. The possibilities, attractions, doubts, anxieties and unmet needs. He is not an old-fashioned critic of modernity or post-modernity, longing to return to an earlier era of certainty and bliss. He seeks to describe where we really are, as an effective cultural anthropologist. It is only from this position of understanding that religious views can be explained, justified and promoted effectively. He will use logic to analyze, debunk and promote. He will also use narratives or stories to knit together components so that various alternatives can really be considered. The default stories of “A Secular Age” assume away any possibility of a supernatural or transcendent dimension, aspect or experience in life. We need to use both logic and stories to communicate and evaluate the options.

Reforming Belief: The Secular as Modern Accomplishment

Contrast the assumed worlds of 1500 and 2000. What are the critical assumptions underlying each one? Not issues, policies and philosophies that are actively debated. Try to imagine the “felt life” as it is lived each day. The background of 1500 made atheism unthinkable. The background in 2000 makes “certain” belief in God, Christ, miracles and the supernatural very unusual for an educated adult. In 2000, a self-contained “expressive individualism”, an exclusive humanism, that attempts to provide meaning and a guide for life is possible.

Three interlocking concepts or underlying beliefs in 1500 made unbelief rare. The natural world was seen as something that pointed beyond itself to its creator. It was not self-sufficiently operating by itself. The “cosmos” was naturally integrated and interactive. Nature and supernature were intimately connected through creation and ultimate purpose.

Society was viewed as a whole. The parts (religion, society, politics, economics, technology) fit together and reinforced a sense of an organic whole, something that had been created with a purpose. That creation and continuity was self-evident. Individuals filled social roles. An individual outside of society was inconceivable.

Connections between individuals and society, between nature and heaven, between people and things, between the living and the dead, between past and present were real, dense, intense, impactful. This “organic” sense of life, alive and haunted, was behind all thoughts, feelings, dreams and action.

Taylor outlines 5 sets of changes that challenged these views, and when challenged eventually resulted in new assumptions in the opposite direction. Nature stands alone. The individual is the basis of society. Connections are transactional, not mysterious.

The first change is a deeper philosophical change. Meaning no longer comes from ideals, universals, things, revelation, history, nature, beauty – things outside of the mind, but really only from the individual mind. Meaning is perceived by individual agents. It is created. The external world may be a catalyst, a trigger, evidence, insights, or ingredients, but meaning is somehow essentially shaped by the individual human mind.

In the Middle Ages and premodern world, things were part of God’s created world, so in some sense alive and similar to man. All things had an ultimate purpose. They were material and spiritual, purposeful, and alive. Saints, devils, witches, alchemy, astrology, forest spirits, ancestor spirits; Catholic and pagan sources. The analog world was possessed, not atomistic, materialistic. It had “being”, life, substance. All of it. The “magic” of agriculture was pervasive. “Spontaneous generation” was a reasonable account. Good and bad humors. Fevers, humors, swamp vapors. Cumulatively, collectively this perception shaped how everyone understood their world.

“Things” had power. They could influence other things, the weather, crops, people and communities. Individuals were densely connected to the world in all dimensions. They lived in a “thick” world. So many connections. The true causes of things were unclear and multiple. People accepted that they would not fully comprehend everything. That was how the world was. It was OK to accept mysteries, to go with the flow, to fear the unknown, to work with the world without any hope of controlling it. This meant that people were always vulnerable to the acts and influences of God and nature. They had to be “outward directed”. They could have a “self”, but it was not a safe, separate, independent self. “To be human is to be essentially open to an outside (whether benevolent or malevolent), open to blessing or curse, possession of grace.”

In a modern or postmodern disenchanted world, things are different. The individual can imagine or assume that he is truly independent, original, primary, and deeply safe. “I think, therefor (I think) I am.” Again, there is some deep philosophy involved, but also a simple intuition of “how do I see myself; how do I see the world?” Taylor says that modern man has a “buffered self” rather than a “porous self”. He can and does stand alone. He can now conceive of himself alone, apart, separate from the many things and forces that affect him. Taylor argues that a premodern, porous self, cannot imagine true separation from God and nature. The web or network of an integrated lived experience is so thick. If an individual somehow tries to imagine full separation, this is contradicted in dozens of dimensions and a lifetime of experience. Being separate is the same as nonexistence. This is a self-reinforcing, self-sustaining system.

In premodern times, the individual could not be isolated from nature. Nor could he be isolated from the community. The scale was smaller. Interactions were frequent. Travel was limited. “Everybody knows your name”. The social, religious, political, economic and technical worlds largely overlapped. Community just “was”. Like the air you breathe. Again, this made for a denser, thicker world of interactions. The community was more real than the individual. The collective good was tangible. Community bonds were sacred. Community power was centralized and actively used to socialize and enforce obedience to norms. Community was religiously founded and of eternal, universal value, not merely transactional. Communities protected themselves from the outside and rebellion on the inside. In this world, disbelief had huge negative consequences as a threat to the community. In the modern world, the individual can be and is imagined as separate from the community. The atomistic view prevails. Social contract theory was invented and refined. A world that starts and ends with the individual can be conceived.

The third dimension is quite different. Individuals want to live a good life, maybe even a great life. In premodern days, they had to consider both earthly and heavenly lives. God, purpose, heaven and the supernatural were as real as nature. The culture and religion taught that the eternal life was most important and that nothing less than perfection was the goal. Being human, people struggled to become saints and devote every minute to their future life, no matter how well imagined or motivated. Taylor argues that the church helped individuals to find a “middle way” by outsourcing the pursuit of perfection to the clergy and religious vocations. Regular people could support these groups financially, through prayers, indulgences and leading their children to enroll. Collectively the communities could make a praiseworthy effort towards this ultimate goal while attending to the challenges of domestic life. The church calendar, saints’ days, festivals, carnivals, no meat on Friday, Lent, the rhythm of the seasons merging church, farm and social dimensions, combined to engage everyone in the collective great adventure of moving the church congregation as a whole forward, year after year. The community did enough together in pursuit of eternal salvation.

In the modern world, the individual becomes much more important. The individual relation with God and understanding of religion. The individual’s choices of what he does, through works, accepting grace or responding to grace. The individual’s choices of how he participates in and contributes to the community. The young Luther was nearly crushed by the pressure to find a sure path to salvation. “Grace alone, faith alone, scripture alone” provided a new solution to the question of “how do I address this call for individual responsibility and perfection”? Calvin wrestled with this, outlining all of the logical implications. He was “dead serious”, and his Puritan successors were even more serious.

The individual, standing alone, is called to respond with everything. Some are able to take this path, with the help of their communities. Most find this too difficult. We look for ways that are “good enough”. Find a legalistic compliance answer. Use confession and penance. Comply with social norms for engagement and behavior. Live parallel “normal” and religious lives. Interpret the call in “practical” terms.

Taylor argues that the individual-centric world leads to (1) serious pursuit of perfection, (2) compromises or (3) rejection of the call towards perfection and union with God. If the demand is too great, dispense with the demand. Embrace a world that does not have supernatural demands for perfection.

Fourth, the modern world embraces the regularity of measured time. Life is lived according to universal laws that reinforce the “tick, tick, tick” of a clockwork, mechanical world. Life is lived on the surface. It is always the same. In premodern days, the idea of time as part of the cosmos, something created, something that links today with the past, a river of meaning, a qualitatively different dimension from space was basic. Like the links with things and community, individuals were connected with history and the cosmos. They lived in a richer world that expected there to be many forces that shape everyday life. In the modern world, clockwork time points to a “thin” world of the individual lived in space, alone.

Fifth, the premodern world was a “cosmos”. Everything was related to everything else in a complex, dynamic, meaningful way. The pieces could not be disaggregated or pulled apart and viewed as independent components. Nature was an integral part of the universe, different from the supernatural, but not isolated. The universe was created by God and subject to his will. In the modern world, nature is subject to laws, nature’s laws, apart from God or eternal purpose. Nature can stand alone. Man is within a standalone nature. He can look for meaning from within nature, even from within himself.

Taylor says that these 5 changes followed from “Reform”, the Protestant Reformation and other actions of the same period that wrestled with the challenges of a single, church-influenced reality as the world experienced changes in travel, trade, technology, universities, scholasticism, Roman/Greek influences, geographic discovery, politics, foreign cultures, art and administration. He points to the 3rd item above as critical. Individuals were wealthier, better educated, communicating with others, seeing inconsistencies, struggling with the church’s social answer to the tension between earthly and heavenly lives. The church’s hierarchical and certain position regarding changes or questions inevitably led to conflicts.

The two-tiered system led to higher expectations about the church and the holy orders, which were not satisfied. It also led to lowered moral expectations for the people. Reform responded. “At its heart, Reform becomes ‘a drive to make over the whole society, to higher standards, rooted in the conviction that ‘God is sanctifying us everywhere’. Together these commitments begin to propel a kind of perfectionism about society that wouldn’t have been imagined earlier. Any gap between the ideal and the real is going to be less and less tolerated.”

Reform leads to a more serious and thoroughgoing faith and life. The priests and ministers can preach but they cannot collectively earn, guide or receive salvation for the people. The individual must engage with the Bible in the local language and hear its call to full engagement. Compliance is inadequate. Ironically, Luther’s sensitive nature and struggle with God’s demands are shifted onto everyone. The reformers provide ways to engage with God, but they require everyone to step up their engagement and responses. The church helps people to see the “holy” within their common vocations, how their lives, even simple lives, can honor God. This helps many to orient their lives towards God individually and collectively. But Luther’s nagging concern of “how will I know I am saved, doing enough, worthy?” remains for many people. The emphasis on perfection and certainty, together with the consequences of shortfalls as shared by their preachers, led many to despair about their inadequacies. Taylor argues that this common sense of disappointment prepared the way for individuals to seek a new standard that could be achieved in secular humanism.

Protestant reformers did not specifically seek to replace the complex, cosmos, historical, institutional, community-based experience of the medieval church with a cleaner, simpler, more logical structure, but this did occur. Removing the mystery of transubstantiation from communion reinforced the rational, literal, analog, materialist, separated view of nature. This helped to undercut the sense of a “living” nature. If the church does not contain this magic, then such supernatural forces must be bad or nonexistent. The “nature alone” flywheel begins to spin.

“Once the world is disenchanted …we are then free to reorder it as seems best … rejection of sacramentalism is the beginning of naturalism … [and] evacuation of the sacred as a presence in the world … Social and political arrangements are no longer enchanted givens … there is no enchanted social order. If the world is going to be ordered, we need to do it”. In other words, there is a massive paradigm shift from God is in charge to man is in charge.

Taylor emphasizes that there are many changes that have led to a disenchanted, “thin” worldview that eventually make secular humanism or expressive individualism possible. He is not supporting a “subtraction” worldview that claims that the march of progress takes place simply by eliminating religious elements. He highlights the philosophical shift which rejects Aristotle’s notion of “final causes” as being equally important. In a premodern cosmology, this sense of purpose knits everything together. The whole is more than the sum of its parts in a satisfying way. The wholesale rejection of “final causes” as a meaningful way to look at the world greatly changes all of our thinking. We don’t look first to God, purpose and the “nature” of each thing. We look to “efficient causes”, assuming an underlying materialistic, reductionistic, eternal and universal law-based world that stands on its own. BOOM!

In a world of existential religious conflict, “civility” became a “neutral” attempt to help individuals get along. Thinkers and leaders pointed back to the Greek and Roman ideals of citizenship. Conflict was natural but individuals could resolve their differences. As citizens, individuals had a responsibility to embrace this principle and develop the skills and self-discipline to apply this to interactions with others. Civility “accepts” that there are differences between people. We live in a world where there is not a clear single social and religious solution. It accepts that there is not always an objective good or truth position for every question. It promotes the consideration of subjectivity and relativity. It begins to raise the “secular” up as an authority on par with the church or even above it, for some matters.

Taylor addresses this possibility of rationality “gone wild” in “The Ethics of Authenticity”. Rationality today claims for itself a dominant position in thought, culture and religion. It evolves from being a tool to becoming a substitute god. This is not inherent in logic, but the growth of “instrumental reason” in science, business, politics, communications, and law helps to promote it as the “default mode” of thinking and then the “best mode” and then the “only mode”. The use of “civility” to undercut religious belief is another example of “unintended consequences”.

Taylor notes that the “rational” nature of Protestant religion served to undercut the organic, integrated, essential, multidimensional reality of the historical church as an idea and an institution. Smith suggests this may reflect his Catholic bias. The idea of a “holy place” for worship is diminished with the emphasis on “the word” and the rejection of “idols”. The complex imagery, liturgy, traditions, roles and art of the mass support the cosmos view. The “cleaner” Protestant approach removes much of the “mysterious” context, leaving the congregation with a sense of a simple, linear man to God connection. He points to an intellectualization of grace and agape as also undermining a more complex relation between man and God. He notes that individual choice of denominations and congregations also reinforces an “individual only” world view.

Taylor is not blaming. He is trying to outline the many implications of Reform and how they play out in the default, subconscious perceptions of modern and postmodern man. As with “rationality” they are not logical implications, just historical tendencies. Nonetheless, they shape the “social imaginary” held by people today. He is not saying that Protestant religious positions caused the possibility of unbelief then or now. He is highlighting how the public, conscious review and debate provided options that could not be considered before this time. Once the philosophical and religious questions and options could be considered, they were normalized and made possible for future consideration [Overton window]. A purely natural, logical, self-contained world could now be imagined. A “buffered” individual outside of the context of community or religion could be imagined. “This disembedded, buffered, individualist view of the self seeps into our social imaginary — into the very way we imagine the world, well before we even think reflectively about it.”

The Religious Path to Exclusive Humanism

In chapter 1, Taylor outlined key features of the default worldview of 1500 and how the initial Reforms began to create an individual separated from things, society, purpose and an integrated cosmos. The individual starts to live in a world of numerical time and faces the increased demands to live a great life on earth and prepare for heaven. The “buffered” individual is being created, unintentionally.

In chapter 2, Taylor describes the next act of modern history. Science and political economy raise the status of “rationality”. The supernatural, mysterious, awesome, personal, specific, historic, purposive, saving, transformational, miraculous, vital, community, irrational elements are challenged against the standard of universal, self-evident rationality. The medieval church had refined the use of logic in scholasticism. Church theologians and apologists were confident that they could meet the new challenges using their own tools and standards.

Smith opens the chapter reminding us that this is not “the subtraction story” of superstition being slowly identified and removed, leaving us with an inevitable exclusive secular humanism. The breakdown of the old order is one thing. Building a new worldview that provides meaning in the absence of God is another. Taylor argues that the apologetic response to religious debates in the 1600’s led to deism, with a depersonalized, universal, watchmaker God in charge. Once deism was legitimized as a “possible” answer, secular humanism could reapply some of the attractive features of historical Christianity to create a new, logical, internally consistent, self-sufficient alternative that reflects human desires, unfettered by religious or philosophical factors. Secular humanism is not a “natural” result, it is a created worldview.

Immanentization“The process whereby meaning, significance and ‘fullness’ are sought within an enclosed, self-sufficient, naturalistic universe without any reference to transcendence. A kind of ‘enclosure’.” The transcendent dimension of life has been removed. People still (for some reason!) seek meaning, connection and understanding of the universal and eternal. They now seek it in the natural world, blocked off from anything outside or infinite. This is the current predicament. Stating this clearly is enough to demonstrate that it is intrinsically unattainable. The finite cannot reach the infinite solely through finite steps in a finite world. Yet, here we are.

Taylor describes four steps that moved the source of meaning from “outside” to “inside”.

Aristotle and Thomas Aquinas’ notion of a world organized around “final causes” is lost in the 16th and 17th centuries. The priority of “God’s will” is lost. We are focused on salvation as the highest goal with Luther and Calvin, but it loses ground in the “lived experience” of the emerging modern world. Taylor points to the philosophies of John Locke and Adam Smith who employ logic to describe how the political and economic worlds operate in purely secular terms. These secular organizing principles appear to be “good enough” to organize society and deliver secular goods. Human benefit replaces salvation as the primary goal of society. Nature is orderly. The economy is also orderly. Divine providence offers this gift to man.

Once again, we have unintended consequences. By demonstrating that there appears to be some kind of system operating, the door is opened to examining the system, without God’s assistance. Just like the watchmaker deist God of creation. God graciously provided social systems for our apparent benefit. He left us alone to use them, improve them, and pursue our goals. The change in assumptions, ownership and goals is rapid. God plays a smaller role. Man is elevated. Rationality is more important. This world is more important. Today is more important. This change effects merchants, professionals, the common man and religious organizations. The garden of Eden story is replayed. Man has the opportunity to eat from the tree of knowledge and he does so with gusto. Another self-reinforcing system. Man learns, applies and improves the secular system to meet his goals. God’s goals, role, influence and presence are reduced.

Taylor highlights the reasonableness and attractiveness of this change. The world is well-ordered on many levels. We were made to understand this and operate the system. The world is harmonious. The systems help to remove conflicts while offering prosperity and security. On the other hand, mankind’s participation in God’s work of transforming humans from broken to “sons of God” is lost.

The 1600 “modern world” is exploding in religion, travel, trade, science, logic, universals, proofs, war, politics and art. The defenders of religion fell into the “rationalist” trap. “the great apologetic effort called forth … narrowed its focus so drastically …It barely invoked the saving action of Christ, nor did it dwell on the life of devotion and prayer … arguments turned exclusively on demonstrating God as creator, and showing his ‘providence” … God is reduced to a Creator and religion is reduced to morality … the particularities of specifically Christian belief are diminished to try to secure a more generic deity.”

The essential characteristics of a practiced religion were lost. The worship of God, building a relationship and knowledge through actions, was minimized. Reason and consistency were raised. The practice of religion was replaced by the purely rational dimension. The apologists believed that they could see the world from a “God’s eye” perspective and describe everything in rational terms. Religion was inherently orderly, reasonable, consistent, and understandable. The gap between man and God was forgotten. Man could understand and describe religion in purely rational terms. All issues could be addressed by a rational religion. No mysteries or dilemmas could remain. We don’t need help from God for this task.

“The scaled down God and preshrunk religion defended by the apologists turned out to be insignificant enough to reject without consequence … God’s role is diminished to that of deistic agent … the gig is pretty much up”. Once religion is defined as a fixed system, it becomes possible to think of it as a system created by man, without any need for God.

Once the system is separated from God, from any definite religious doctrines and commands, it becomes possible to have a secular political, social and economic system. This streamlined, rational, universal religious and social system can provide the basis for everyone to “get along”. After decades of religious conflict and political conflict, this was an appealing prospect. The idea of a “civil religion” could take hold. Originally, the social systems were grounded in the context of the broader historical religious framework. There were differences but they were not too broad to find ways to “get along”. This system naturally reinforced its own features, benefits and goals while diminishing God’s original or continuing role. It celebrates the progress made by man using and improving the system for man’s secular purposes. It reinforced the primacy of the individual buffered self. Liberal democracy and capitalism were compatible with Christianity for centuries. Now that Christianity has been minimized, we wonder how to keep them functioning effectively.

Taylor notes that a widespread social system that facilitates modern commercial life and economic progress has negative consequences for religion, but it does not automatically create a new worldview that provides meaning, moral fulness, purpose, deep satisfaction, motivation, inspiration and understanding. As we have heard from the existentialists for a century, there may simply be “nothing”.

“Taylor … argues that … exclusive humanism was only possible having come through Christianity … the order of mutual benefit is a kind of secularization of Christian universalism – the call to love the neighbor, even the enemy … exclusive humanism … takes … self-sufficient human capability … We ought to be concerned with others, we ought to be altruistic and we have the capacity to achieve this ideal …drawing on the forms of Christian faith … active re-ordering, instrumental rationality, universalism and benevolence”. In other words, Christianity provided a package of religious elements that could be appropriated into a self-consistent package without God. Exclusive humanism is an “achieved” world view.

What did secular humanism/deism remove? Ties to the historical church. Specific claims. God as Jesus. Enthusiasm. Miracles. Mysticism. Special knowledge. A personal God, acting in history or connecting with individuals. A spirit, perhaps. A creator, perhaps. A final judge, unlikely. Popular piety. Specific saints. Intercession. Effective prayer.

The notion of true “community” was lost. Man and God. Man and man. Men collectively in a local church. Congregations collectively in the universal church. Communion as more than a symbolic connection. All the trappings of historical religious practice. Merely superstitions or tools to control the peasants. The notion of the body surviving death and being transformed. Taylor calls this “excarnation” in contrast with the Christian claim of the incarnation of God into nature. The new world view is purified, logical, spiritual, limited, shorn of rituals, disembodied, without communion, abstracted from religious practice.

The appeal of reason, logic, order, progress, harmony, reasonableness, simplicity was strong in the 16th and 17th centuries as the world digested qualitative changes in every dimension. The unifying appeal of “reason” had a disproportionate impact on religious beliefs, institutions and apologetics. This application of “reason” by deeply religious individuals resulted in changes that progressively undermined religious belief, practice and influence. Unbelief became possible. The “half-religion” of deism trimmed the active, eternal, profound, and miraculous from Christianity. It set a pattern of accommodating modernity that has continued. It provided the components to build a secular worldview that addresses some of man’s needs.

Malaise: The Feel of a Secular Age

In this chapter Taylor continues his anthropological work, describing how the default view slowly changed. He then describes the primary effect of this change.

Men have an unconscious worldview. It guides their thinking and intuitions. It makes life meaningful and livable. It allows them to live in the “here and now”, undisturbed by proofs, options and threats. It provides comfort and certainty. It is created slowly, from many sources, ideas, experiences, interactions, dreams and thoughts. It answers philosophical questions even if they have never been formally asked. A great worldview provides great answers to all questions without effort. The interrelations make sense. The worldview is supported by experience, history and culture.

As described in the prior chapters, the common 1500 worldview was challenged in many ways. Science, politics, economics and religion all contributed to questions about the existing worldview. They raised questions that had not been raised for a millennium. They undermined gut level certainty. But most social institutions did not change so much that people were forced to confront the challenges. The accumulation of diverse scientific, religious, political, economic and cultural views slowly threatened the stability of the integrated, organic whole of the background paradigm.

The pressures continued. The secular political and economic spheres grew and became more important. The Church became less important. Democracy and individual rights grew. Republican governments were adopted. Nation states were built. The role of science and technology grew. Wars, disease and natural disasters continued despite the sense of progress. New skeptical, secular philosophies were considered. Some, like utilitarianism, had widespread impacts on envisioning a purely secular basis for personal and political decisions. Deism had its century of impact and then declined but left the influential watchmaker God image. New religious denominations arose. Interactions with different cultures and their religions increased. Comparative religion, historical and textual analysis, study of language, sociology, anthropology and psychology added more secular perspectives. The challenges of laissez faire capitalism, global trade, colonialism and industry created a real sense of man-driven change beyond any providential order. All before the Civil War, Marx, Darwin, Freud and Nietzsche.

By 1850 the intellectual world was far removed from “Christendom”. Culture, churches, institutions and the default worldview changed more slowly. The relentless, cumulative, ongoing, unstoppable changes of human experience in so many dimensions eventually undermined the organic, self-reinforcing whole of the western religious background. So many ideas that had been held as certainly true were overturned or at least discounted or undermined. The idea of “certainty” was threatened. An ideal, certain, objective, purposeful, meaningful, integrated, obvious, universal, single all encompassing “theory of everything” became unlikely. Even if likely, what was it? So many deeply held, intuitive, reinforcing ideas had changed. When would the change stop? How could the pieces be reassembled to preserve the core? Who would provide that leadership? The age of ideology was coming. More answers would be offered.

Taylor portrays the rise of deism as a “scientific” version of religion as perhaps the most important of all changes. It dispensed with the personal God, miracles and purpose. It provided the watchmaker God and the attendant “argument from design” as a comfort for those 3 big losses. The rise of secular options in so many dimensions was self-reinforcing. More secular experience and answers. Much less room for religious experience and answers. At an unconscious worldview level, the individual was increasingly surrounded by secular experience, reinforcing the naturalist, materialist underpinnings.

Taylor describes the “romantic” period as a reaction to the disenchantment of life. Poets, historians, writers, artists, church leaders, political leaders and common people felt that the pendulum had swung too far towards a purely rational world. They proposed to rebalance by emphasizing the opposites: awesome nature, natural experience, feeling, crafts, music, stories, myths, fables, transformational art, spirits, souls, national natures, mystical experiences, dance, celebration of local language and culture.

Taylor’s model of Secular3 experience from 1850 forward is simple. At the center is the “buffered self”, an individual who is really independent of the other dimensions, self-sufficient, primary, responsible, free, protected from external demands and threats. The Christian view of a God-created world is merely an option. The individual is attracted to an “immanent” world where everything is logically explained by science, and he is free to flourish. Yet, the transcendent dimension never disappears. Humans experience awe, think about eternity, purpose, meaning, universals and ideals. They experience life at different levels of meaning and have a sense that “still there’s more”.

The world is mostly disenchanted. Active forces, souls, spirits, ghosts, saints, visions, voices and mystical experiences are less common. They are not “discussed in polite company”. Yet, individuals live real lives with a conscience (voice). They experience miracles and unlikely coincidences. They pray. They speak with the dead and those far away. Many have a sense of God’s presence. They experience art, beauty, creativity, writing, inventions, sixth senses, intuitions, and healing. Formally disenchanted, but lived with enchantment.

Taylor describes this as feeling “cross-pressures”. They apply to everyone in the 1850 modern, postmodern, secular3 age. Atheists, agnostics, Marxists, secular humanists, expressive individualists, postmodernists, existentialists, skeptics and “floaters”/”nones” are not immune from the pressures. The call of transcendence and enchantment cannot be extinguished. It seems to be part of man’s nature. Religious fundamentalists, evangelists, Pentecostals, Methodists, Baptists, and mystics are squeezed on both dimensions. The possibility of immanence and disenchantment remains. It provides doubts.

For everyone, there is a sense of loss or malaise. We want certainty. Science and progress reinforce this desire and our belief that it is or should be possible. We are aware of a past when individuals could reach a sense of security and wholeness. We see integration in our understanding of ecology, ecumenical religious efforts, business processes, English as a global language, global organizations, global trade, student exchanges, better science, better social science, better psychology, medicine, and large organizations. Sociologists, anthropologists and Marxists have highlighted the importance of integration and community from a secular perspective. Yet, we now have a disintegrated, partial, tentative, fragmented, less convincing, pluralistic set of competing worldviews among our neighbors. We want to be meaningfully connected with the transcendent world, forces or source.

Taylor argues that the “buffered self” makes things worse. Because we see and feel ourselves as fundamentally separate from nature, others and God, we “know” that we are separated from transcendence and enchantment, even as we are attracted to them. Because we are separated, we turn inward and try to find transcendence in the immanent/nature only world. We seek self-created enchantment as well, with limited success.

Taylor describes the “slippery slope” from an unconscious Christendom to an unconscious secular humanism. There are attacks on received beliefs in each dimension. We embrace scientific views of the cosmos and feel very small. We feel a loss as the personal God retreats. We prioritize economic success, consumption and material wellbeing without becoming fulfilled. We consider all of the changes in science and conclude that science is perfectly progressing to total understanding, excluding anything else. We highlight the need for a common, thin support of liberal democracy and conclude that no common culture or morality is required or possible. We eliminate “ultimate purpose” as a primary mode of insight and conclude that there are no purposes. We dimly understand probability, skepticism and relativity described by scientists and philosophers and conclude that all is subjective. We learn about the scientific method and the doubts about absolute scientific certainty, and we lose faith in the concept of objective laws, logic, reality, morality, philosophy or religion. These kinds of “conclusions” are reached by individuals at all intellectual and self-awareness levels.

The trend is towards a general kind of uncertainty, complexity, change, confusion, inconsistency, loss of control and true cognitive consistency. We seem to be built to need a consistent, confident background understanding of life. With all of our apparent advances, we have an intuition of loss, loss of control. Malaise, indeed.

Once individuals begin to look to the immanent, natural world alone for explanations, many of the ideas, explanations and challenges of religious belief and practice become more contestable. The challenges of evil and suffering, in a purely secular context, undermine the idea of a perfect God. A perfect God would not allow evil or suffering. Once an individual breaks from transcendence and turns solely to the immanent/natural world of self, there can be a new sense of freedom. It’s me and the world. I’ll do OK in spite of my ridiculous, existential position.

The desire for connections with the transcendent emerges in many places and times. In despair, pain, depression and recovery. Around death. In marriage. At birth. Transitioning to adulthood. In nature and travel. In achievement and accomplishment. In thought. In dance. In love. In art, music and beauty. In dreams. Individuals try to find ways to reach the transcendent within the default nonreligious framework. Seekers develop many new quasi-religious solutions.

Smith emphasizes that Taylor is focused on feelings, senses, subconscious thoughts. We talk about theories, science, history, philosophy and religion because changes take place here and they help us (the interpreters) to make sense of the changes. The changes and the sense-making percolate into the shared experience of a culture. Each individual has some kind of mental construct that weaves together these beliefs. It focuses attention. It filters out inconsistent experiences. It motivates responses (Haidt’s “rider and the elephant”). It creates urges and discomfort. It shapes the imagination of what can and cannot be. These beliefs are a significant part of “the self”.

Taylor returns to the distinction between an integrated, purpose infused cosmos of God and nature versus a material, meaningless universe. Once the possibility of the latter arises, many experiences and evidence can support it and cause the contrary factors to be disregarded. The Western Christian worldview lasted for 2 millennia because it knit together a set of beliefs that were self-reinforcing. Hence, any breakdown was slow to gain intellectual or intuitive support, but the accumulation of contrary experiences finally assumed momentum of its own. He reminds us of the Christian apologists assuming the rationalist worldview which lead to deism and further criticisms. He notes the “scientific” basis of many religious and philosophical debates today, including those of fundamentalists.

Taylor narrates the emergence of modern art as a response to the cross-pressured situation. Artists are sensitive to the call of transcendence. They found an immanent solution in personal creativity. A creativity that focuses on the artist, processes, dimensions, philosophic expression, invention, symbols, emergence, subconscious, conflict, color, form – anything but the object and appearance. This is a different kind of art.

Taylor highlights the Renaissance and romantic periods because the usual story of human progress, science versus religion, is one of subtraction. Progress is linear. Science eliminates the myths and superstitions one by one. In the natural sciences, then biology and geology, then philosophy, the social sciences, culture, language, and religion. One, two, three. Unavoidable progress. It’s only a matter of time. The apologists cling to “design” and “God of the gaps” arguments, but they will be destroyed. These two contrary periods clearly demonstrate the complexity of important issues and the tensions that struggle to be resolved.

He returns to scientism’s real case for scientism versus religion. Scientists are the heroes that destroy the backward-looking defenders of religion. They were the ones courageous enough to engage and overcome the powerful interests in all dimensions historically. They relied upon reason alone in pursuit of absolute truth. When they saw that “God is dead”, they simply noted the fact. With Nietzsche, they face the reality of a meaningless universe and absolute death bravely. It is this myth, rather than scientific evidence or metaphysical insights, which drives many nonbelievers. This myth trickles down to the background understanding.

Smith and Taylor conclude this section emphasizing that a secular3 world cannot return to a secular2 world. Absolute certainty on a secular, rational basis seems to be impossible. Once individuals understand this they cannot go back and ignore what they have learned. Taylor does not bemoan this state of affairs. Like theologians before him, he is confident that God does not provide us with conflicting experiences that cannot be reconciled. They all reflect his creation. Taylor says that we must learn to live in a secular3 world. We must analyze and highlight the conflicts of secular humanism or expressive individualism as formal or implicit worldviews. We must formulate the Christian message and story in terms that connect with human experience, doubt, desires, logic, trust, and capacity.

Contesting the Secularization2 Thesis

The prior chapters have outlined the historical path from an integrated civilization to one with many independent dimensions and options. The important changes to make unbelief possible have all happened by 1850. It takes time for them to be digested into the unconscious “social imaginary”. Taylor’s analysis of the modern/postmodern situation begins. He emphasizes that the decoupling of religion from broader society and its institutions is a critical feature. When they were integrated, debates or divisions in one sector were contained. A disturbing insight, event or conflict, skeptical or inconsistent results, new possibilities and theories, disappointments, dark evil and suffering, collective experiences, and changing expectations could cause leaders, participants and followers to re-evaluate their thoughts, feelings and behaviors in a single realm, but it tended to not quickly challenge other realms or lead to reconsidering the whole worldview. As religion was divorced from politics, culture, economics, travel, education, and law, the pace of innovation quickened and religion, history and tradition lost some of their influence. The “stickiness” of social views and practices declined.

Taylor reiterates the lack of support for the subtraction story of religious decline. He argues that the diffusion theory of smart elites first rejecting superstitious religious claims and then those ideas rippling into the population is inadequate. He argues that no one dimension of modernity (urbanization, industrialization, democracy, education) is clearly tied to the decline of institutional religion’s influence.

Taylor looks for the background assumptions that underpin secularization theory. These are described as unthoughts, feelings, senses, intuitions, sensibilities, orientations, tempers or outlooks. Cultures have underlying world views. Political and intellectual world views have underlying sensibilities. Taylor makes clear that he himself operates with the same multi-level “thinking”, it is normal and unavoidable. Instead of identifying the background drivers and destroying them with rational, scholastic arguments, he argues that they should be described in their best lights, examined and subject to tests of internal consistency and fitness for purpose. They are still “analyzed” but qualitatively according to the logic of “best explanation or evidence” rather than formal proof. This seems a bit like the fuzzier thinking of the romantics and “liberals” throughout Christian history, but Taylor is adapting to current reality without giving up his core beliefs or those of moderate Christianity.

Taylor claims that secularization theorists are driven by 3 beliefs. Religion is clearly false and proven so by science. Science and technological progress address all of civilization’s needs, making religion irrelevant. Individual rights are the most important value, and they are inconsistent with the control, authority and history of religion which acts on behalf of powerful interests. All 3 are contestable in many ways, but they are “plausible” and interconnect well to create the simple “march of progress” story where “individuals” rather than institutions and culture play the leading role. They complement a reductionist materialism where religion cannot be imagined as anything real, valid, useful or believable.

Taylor says his unthoughts matter too. He knows, deep down, that religion is a genuine motivator for human life. It cannot be explained away. He understands religion as more than logical belief. It contains thoughts, feelings and practices. It is a way of life. It contains a “transformational perspective” that links individuals to things beyond themselves. It is more than thought, emotional feelings and practices. It contains hope, spiritual feelings that cannot be rationally analyzed, a sense of connection, motivations, sharpened moral sense, increased self-awareness and external awareness. It provides a sense of fullness, weight, meaning, density, purpose, centeredness, and calm. Taylor has these experiences and sees them throughout humanity and history. There is “something” that “religion” cultivates, not “no-thing”. As outlined in the prior chapter, this non-material experience is undeniable for those who have experienced it. There is still a loud call of transcendence in an immanent, purely natural world. The immanent world does not easily address it, so individuals feel unmoored, rootless, at sea, anxious, loose.

Taylor encourages us to look at the historical facts of secularization, the underlying causes/beliefs and the implications. He concurs with the decline of traditional institutions. He describes it as a decline of “transformational perspective”. Real, heartfelt, impacting religious belief and experience is less common. Spiritual and semi-spiritual pursuits of matters of “ultimate concern” have filled part of the gap. Belief in the supernatural is less common because the underlying influence of scientism is so strong. “Pursuing a life that values something beyond human flourishing becomes unimaginable.”

Taylor outlines the migration from possible “unbelief” in a small elite in 1750 to mass agreement in 1950 (Europe). Despite the many disruptions between 1500 and 1750, the ancient regime was still in place, in power and influential across Europe. Church membership was universal, rooted in local congregations and tied to the political and social systems. The decentralizing forces impacted elites first and they created new forms of institutions to manage the challenges of the day, leaving the church less central. The fully integrated nature of God to king to nobility, church and man was lost. New governmental and political forms were created to manage society within the general background of God’s creation but separate. The moral order could be preserved but it was not tightly integrated with the Church.

Taylor describes our post-1960 world as the “Age of Authenticity“. The individual reigns supreme, completely unconstrained by social institutions. He describes “expressive individualism” as the primary driving force. Linked back to Rousseau, each individual is socialized to find and express his personal nature, which is assumed to be naturally good, capable of self-generation as long as the negative constraints of social organizations are not allowed to interfere. This is a human development story that builds upon the positive Christian insights of “created in Gods image” and “known by name” but rejecting any of the “original sin” limits. Life, agency and the good are shaped by this underlying world view. Individual choice is the only or most important value. Authenticity, being true to your own self, nature, destiny and creative expression is linked to choice. Tolerance is the last remaining virtue. If self-expression is most important, we must collectively support it and not allow intolerance. Changes in the relative importance of values had occurred throughout the last 500 years, with the individual/collective balance changing, but other times had maintained a balance and a portfolio of values that recognized the historical components of society. This cluster, child of the Enlightenment and the Romantic reaction, was precisely focused, logical, dynamic and emotional.

Taylor points to post WWII prosperity, consumer demands and commercial influences as the drivers of this rapid revolution in perspectives and values. He attempts to maintain a neutral evaluation of the real world he sees as a cultural anthropologist describing things as they are. He highlights personal fashion as increasingly important and necessary for “expressing” each person’s individuality. This is a purely self-driven activity, highlighting the individual rather than expressing any collectivity. He calls this a space of “mutual display” without meaningful interaction or connection. He sees this facilitated by commercial enterprises. The consumer culture is self-reinforcing. “We all behave now like thirteen-year-old girls.” The individual resonates. The collective is neglected, and it withers. One flywheel accelerates, the other slows. Family, neighbors, friends, colleagues, teammates, lodge and union brothers are less important as is the “parish church”.

The role of religion changes during these two-plus centuries. Religion, God and the state were tightly knit together in the eighteenth century. During the transitional period and the emergence of separate political entities, religious denominations flourished. Denominations may have been formally or informally linked to the state. The individual “chose” a denomination and engaged in a community. In the “Age of Authenticity”, the individual chooses a religious stance based on how it fits with their conception of their evolving life. How does it benefit their personal growth, creativity, image, expression, results? What version of faith or combination of new creation best meets my needs and desires? It is a one-sided conversation, unlinked to community, society, history, God, eternity, or abstract moral values. The individual is not unaware of these dimensions, but they rotate around the personal sun. The immanent frame makes spiritual belief, abstract God, the supernatural, transformation, a vocation or calling much less likely, though not impossible.

Spirituality becomes a quest. How do I find the best version for me? How do I express my journey through this experience or organization? The institution must meet my needs. Meeting me halfway is not enough. In modern business terms, the seeker wants a personalized product. Mass production is incompatible with my personal identity and path. (Taylor notes that many individuals are fooled by commercial products positioned to flatter the self-expressive mind). Taylor warns religions to not simply reject this individualism and subjectivism as beyond reach. Modern missionaries must meet humans where they live. Individual choice becomes its own God. However, this seeking and questing path does leave open the potential for developing a balance between the self and community, a sense of objective reality and values, a portfolio of moral values, pursuit of answers to the call of transcendence, creation of a better, self-aware person, exploration and evaluation of religious options, etc. A growing person can grow in classical terms. Taylor does not recommend a return to the ancient regime and its integrated world of religion and other institutions.

How (Not) to Live in a Secular Age

In chapter 5, Taylor moves from context, vocabulary, history and analysis to apologetics. He introduces 2 new models. The first is a 2×2 consultants’ grid. The most important question for men, philosophers and the background belief systems is whether they are open to transcendence. Is there something beyond materialist nature, or not? Is this something worthy of consideration even in the absence of “logical proof” or “compelling evidence”? Religions and many philosophers say “yes”, it could be. Others are certain or pretty certain that this is impossible, really just a glitch in the human wiring. Second, holders of these views are either certain they are right, and the other view is wrong, or they are willing to entertain the possibility it is possible, valid, coexisting or right! Taylor labels this positional certainty a “spin”. Those who are certain are engaged in “spin”, winning their arguments as good sophists. Taylor says that religious fundamentalists are sure that transcendence is real and obvious, just as atheists, followers of scientism and most of the “academy” are sure that there is no real transcendent reality, even if individuals vaguely encounter experiences interpreted this way. Taylor says that he and other “open minded” apologists feel and find much evidence for transcendence as an experienced reality but cannot prove it and can imagine a world where true transcendence is not found, even if people seek and feel it. Finally, there are individuals who have concluded that establishing and experiencing transcendence is very likely. There is significant evidence and theories to support an immanent worldview, but they are not willing to rule out transcendence. The difference is between the Platonic neutral quest for truth and awareness of human limitations versus the Sophist emphasis on winning the argument. Taylor is encouraging the reader, his peers, intellectual leaders (especially in the academy), journalists, blog posters, and laymen like me to make the discussion public and address the evidence in terms of “most probable evidence”. He believes that transcendence has solid support in theory and in practice. He thinks that Immanence does have support but contains critical shortcomings.

The second model outlines three positions that can be taken in response to the “end of the Enlightenment”. Once upon a time there was intellectual and elite confidence that the principles and institutions of the Enlightenment (science, logic, checks and balances, utility, Deism, markets) would progressively deliver a world of peace, prosperity, knowledge, and moral goodness. The accumulation, deepening and sharing of knowledge would win over ignorance, evil and selfishness. The experienced world did not cooperate. Progress has been made, overall, but confidence in these structures delivering perfect results has been lost. In the intellectual world, confidence in formal logic, mathematics and science has been shaken by philosophical and scientific developments which undermine any serious belief in “absolute certainty”. Science cannot replace revelation as an authority. Belief in a single religious viewpoint being “correct” is undermined by the ongoing religious and philosophical differences.

Taylor outlines 3 post-Enlightenment approaches. First, the successors to Christianity, broadly termed the acknowledgers of transcendence. They “know” there is “a beyond”. This includes various religions, mystical views, spiritual views, many scientists, artists and seekers. There is no “self-contained”, logically comprehensive worldview that can be deducted from “first principles”, but that doesn’t eliminate the human need for some form of religious view that incorporates transcendence.

Second, the “exclusive humanists” reject a transcendent realm but find other means to address the desire for a transcendent experience and understanding. In our Secular3 world, this is the default position. Expressive individualism is the most common form. There is no purely materialistic, mechanical, reductionistic, immanent, nature only world. There is something. Humans exist. They experience their existence. They live their lives. They create. The soft, romantic, personal, relational, emerging, creative dimension existence exists although it is not driven by God or supernatural agents or forces.

Third, the “neo-Nietzschean anti-humanists” reject the optimistic, heart-warming claims of the other two groups. “God is dead”. There is no meaning or ideals. There is only existence. Individuals need to face up to this reality and live their lives accordingly. Courage and strength are the real virtues. Embrace “the will to power”. Don’t be distracted by the “slave religion” or the subsequent secular version of it. There is no transcendence and following a fable of “good men”, “good communities”, obvious common morality, good will, universal human rights, etc. is just another distraction from the real situation. For a common man, this all sounds very abstract, obscure and intuitively irrelevant. Taylor encourages us to consider these 3 options as we consider our response to the end of the Enlightenment, the end of God and life within a Secular3 age where anything is possible.

Taylor uses these models to encourage us to consider and adopt his transcendent view, specifically Christianity, leaning towards Catholicism and more serious Protestant views. He also highlights the challenges of the immanent worldview, exclusive humanism and expressive individualism.

Taylor reiterates that our underlying feelings and intuitions are the main drivers of our beliefs on these topics. Life Jonathan Haidt’s “rider and elephant” model, we form beliefs as we live life and then use our logical minds to defend them, reinforce them, oppose others, etc. That is the human condition. The purely logical debates of scholasticism and the enlightenment are conceptual possibilities and tools for recording and debate, but don’t describe how we really operate. If we “know” that we operate this way, we should at least question the certainty of our views. How do we know we are “right”? We’re built to rationalize and miss conflicting evidence. We begin with assumed foundations. We mingle reason, evidence, belief and moral sensibilities. Taylor argues that we must be aware of this reality. We must still seek truth, reality and goodness, but we should do so tentatively, carefully, openly, with humility, considering the limits to our logic, insights, evidence, concepts, proofs, conversations, language, understandings, levels of meaning, history, faults, errors, and blind spots. Given all of the shortcomings, it’s a miracle that we can think, communicate and make progress. A “both/and” belief. We seek universal, eternal, objective ends even though we are skeptical about our process abilities to pursue them and our ability to recognize them even if we found them. A semi-deep skepticism attached to a passionate, constructive pursuit of an ideal.

Much of the philosophical banter in this chapter is “insider baseball”. It seems to me that the bottom line is that modern analytical philosophy “assumes away” transcendence and the supernatural in its own implicit assumptions. “the shift to a modern, foundationalist epistemology … operates as a “closed world structure” because of how it structures knowledge; beginning with the certainty of my representations, there is a kind of concentric circle of certitude. ‘this can operate as a closed world structure because it is obvious that the inference to the transcendent is at the extreme and most fragile end of a chain of inferences, it is the most epistemologically questionable.’ The “logical” philosophers prioritize “logic” as the most important or only important dimension of philosophy or life. Their “reasoning” tends to exclude, minimize or deny other sources: experience, evidence, history, concepts, intuitions, desires, will, purpose, the whole history of metaphysics. These other dimensions of philosophy have never really delivered a logical, proven, scientific, determinate result so they can and should be abandoned. Analytical philosophy looks “pretty good” to the analytical philosophers even though others find it empty, irrelevant and unproven!

Taylor goes further in his attack on the academy, the confident purveyors of expressive individualism and the “age of authenticity”. “What happened is that experience was carved into shape by a powerful theory which posited the primacy of the individual, the neutral, the intra-mental as the locus of certainty.” This theory of knowledge is based upon a moral evaluation. “There is an ethic here, of independence, self-control, self-responsibility, of a disengagement which brings control … So the theory is value-laden and parades itself as ‘a stance which requires courage, the refusal of the easy comforts of conformity to authority, of the consolations of an enchanted world, of the surrender to the promptings of the senses.” In other words, the heroic story of how the intellectual elite is saving mankind from itself, once again. The subtraction story does not fit with the facts, it is a self-congratulatory story based on a professional class and moral values. “a coming-of-age metaphor of adulthood, having the courage to resist the comforting enchantments of childhood. In short, to just ‘see’ the closedness of the immanent frame is to be a grown-up. Secular spin … is associated with adulthood.”

Taylor next argues that the 1880 forward “death of God” is driven by an interconnected set of stories. “conditions have arisen in the modern world in which it is no longer possible, honestly, rationally, without confusions or fudging, or mental reservation, to believe in God.” The progress and dominance of science points to materialism as a possible explanation for everything. Smart people learn this possibility and bravely embrace it despite the loss of God. The logical, lived, historical experience of God is dropped. Belief is redefined as lack of understanding, gullibility, weakness. Believers cannot be pursuing truth and reality, they have been conned. Taylor argues that this new view is simply the insertion of a powerful story, not a conclusion based upon evidence. The appealing story is adopted. It grows in popularity. It is shared. It becomes the norm in some groups. It becomes more influential for social rather than evidential reasons. The confident new believers build an “either/or” framework. Science or religion. Taylor retorts “Christian humanism or exclusive humanism”.

“This is primarily a subtraction story whereby ‘the transition to modernity comes about through a loss of traditional beliefs and allegiances … We discover that we are alone in the universe, and if there’s going to be any meaning, we have to make it. But again, this story of unveiling and discovery and ‘facing up to reality’ masks the fundamental invention of modernity.”

“But in a way, the ‘master narrative’ of exclusive humanity has no room to be merely a take. Instead it is ‘a story of great moral enthusiasm at a discovery, a liberation from a narrower world of closer, claustrophobic relations, involving excessive control and invidious distinctions.’ “In other words, sophomore year writ large!”

In an immanent world, the individual is free to make his own meaning. Quite attractive for some. It can also be terrifying. Me? If we choose to choose, we can build a better humanism as the existentialists and postmodernists attempt, or we can take Nietzche’s path and throw out the soft moralism of the humanists and fully install each individual as the potential ruler of the world.

Taylor returns to the felt cross-pressures of Transcendence versus Immanence and notes that much of the squeeze is felt because of the “spin” from religious fundamentalists and the academy that proclaim that “my view is right and the opposite view is wrong”, childish, illogical, mean-spirited, foisted upon the ignorant, etc. Yet, most people are not fully convinced. They encounter the transcendent, they feel a void, they are unsatisfied with a flat life. We feel that we have agency, spiritual/ethical motives and an appreciation of nature, art and beauty. In the 1980 film Elephant Man: “I am not an animal. I am a human being. I am a man!” On the other hand, they see the progress of science, the effectiveness of logical decision-making, the variety of religious and cultural beliefs, the complexity of the world, the difficulties of communications. Exact certainty from either perspective is suspect. The full variety of human experience must be addressed rather than ignored or shamed.

Taylor turns to the goals of modernity. It seeks wholeness, authenticity, affirmation of ordinary life and the body (human nature). Humanism claims to address these goals. Its defenders argue that Christianity’s doctrines of original sin and a supernatural God undercut the possibility of wholeness. Taylor highlights Christian views that support wholeness but accepts that there are tensions in Christianity between earthly and heavenly life, between “created in God’s image” and “original sin”. He says this is a feature, not a bug. The human condition is to be pulled between two worlds and a pair of drives. This cannot be denied. Religion provides insights and support to best manage this experience.

Taylor contrasts “sickness” in the therapeutic view with “sin” in the religious view. The counselor views problems as illnesses imposed on the person by experience and institutions. The person can be cured medically or through counseling to change views or habits. Society, parents and the counselor are responsible. The patient has a minor role to play, he is in some sense an unfair victim, not responsible for fighting against a “sinful nature” or temptation. He relies upon the counselor to shape his perceptions, response and recovery. Taylor challenges the humanists to demonstrate how this view is superior to the religious view of developing and exercising personal responsibility and character. Christianity does not promise to resolve the tensions, only to provide tools to engage them.

Taylor describes an inherent challenge for religious systems. If they prioritize the transcendent realm, they implicitly undermine possibilities in the earthly one. If they urge or require perfect moral behavior, they require people to oppose their “human natures”. The maximal demand: “how to define our highest spiritual path or moral aspirations for human beings, while showing a path to the transformation involved which doesn’t crush, mutilate or deny what is essential to our humanity.” He is taking humanism seriously. Wouldn’t it be great to support that individual journey to maximal self-expression, using all of our potential, authentically reflecting who we are in all respects? Taylor views this as an unavoidable conflict. Either we are already fully aligned with the transcendent or there are gaps, differences, misalignments, shortcomings, misunderstandings. If there are gaps, then the transcendent must be defined and positioned in a way to enlighten us, attract us, motivate us. This definition must highlight the gaps between our “ideal” and our received selves and positions. Experiencing those gaps can be a negative experience, especially when personal responsibility is emphasized. Taylor notes that there are more and less constructive approaches to managing this process in different religious denominations.

Taylor argues that expressive individualism faces the same challenge if it raises up any common values that the emerging individual is expected to embrace. There will be gaps. The culture must communicate the ideals and offer feedback. The experience of being out of alignment will be uncomfortable. It is only a true believer in Rousseau’s naive philosophy of man and human development who will deny that personal growth requires contrasts between ideals and realities followed by (painful) adjustments.

Smith recaps some of Taylor’s “deep dives” regarding the possible response to this criticism. Christianity that is purely abstract (Platonic) might find an answer, but without the incarnation, is it really Christianity? Likewise, a form like deism or Unitarianism loses much of the threat to human nature. Modern Christian forms that celebrate only the “good news”, happiness, prosperity and personal growth might also address both claims, but few mainstream Christian leaders or thinkers consider their theology authentic! Taylor summarizes a weakly liberal modern theology with less Hell, atonement, divine violence or retribution and more human flourishing. Smith believes this is just a more sophisticated version of deism.

Taylor explains the essentially human drives of desire, sexuality and violence as being part of our animal nature. He does not portray them as inherent sin or depravity. He argues that humans are also guided by God to manage them. Not to mutilate them, but to work with the given body, to transform the person in his earthly life as preparation for a future eternal life. Again, Smith comments that this argument is adequate and too close to deism and humanism. He reiterates that humanism faces the same challenge of “explaining” the obvious imperfect real-world behavior of mankind. Nietzsche can simply embrace the less socially acceptable side of man.

Taylor finally turns to “the meaning of meaning”. Even in a Secular3 world, individuals are driven by “purpose”, they yearn for a larger meaning, they ignore it but the curiosity, feeling, recurring questions, glimpses of answers or agency recur. Taylor argues that this is not a deeply abstract quest for the ultimate meaning, it must be targeted to something more focused, something that human beings can partially imagine, broadly applicable and forceful, implicitly real. In the Immanent world, the response to this “itch” for meaning can either be a denial or an embrace. The stoic philosopher can adopt a heroic stance and live without the assurances of an ideal force beyond the individual. Not a global answer.

The common approach is to recognize the shortcomings of experience, evil and suffering, and to respond to this apparent universal need as a way to build purpose. Taylor describes and criticizes the roots, effectiveness and sustainability of 3 strategies. Act compassionately, but with limits. “Have your cake and eat it too” is merely a veiled form of denial. Elevate this to the primary social/governmental goal and empower the state to make it happen. Totalitarian approaches can be “effective” but they oppress “human flourishing”. Define a Manichean “victim” world of good and bad, oppressed and oppressors. Join the good team. This Marxist and Postmodernist approach has a poor history and poor contemporary results. It demonizes most of the population. These approaches are not effective. They ignore the widespread and persistent weak or bad behavior of people in all known cultures.

Taylor cannot resist taking some shots at the secular humanist answers. Relying on the goodness of human nature simply begs the question. Attempts to create a secular shared community and meaning around class, race, gender, politics, utopian enlightenment, nation, or commune have not worked. The world has moved in the direction of democracy and human rights, offering some benefits to civilization. However, the commitment to solidarity and benevolence required to transform society into some solidly improve pattern of belief and behavior is very high. The state and culture can pass laws and try to enforce social norms, but can this transform individuals into “true believers”, patriots, zealots? Taylor doubts this is possible. He argues that even those who are able to “lift themselves up by the bootstraps” to engage in heroic social behavior, fully addressing needs irrespective of the moral qualities of their peers will be fatigued by the lack of results, participation and appreciation. When on the upswing they will be proud of themselves. Later, they will give up and be demoralized. There will be a constant churn of engaged, performing, disengaged and never engaged. This is not a sustainable approach, although “they say I’m a dreamer, but I’m not the only one”.

Within this section Taylor opens the door for the Christian answer. Only with the help of a religious community, supported by transcendent beliefs and actions, can mere humans overcome their shortcomings and work together to serve their neighbors while at the same time building the transcendent experience. “if you think a loving response to others as the image of God is really possible – if you think there is (or just might be) a God – then your entire picture of our ethical predicament has to be different … ‘I think this can be real for us, but only to the extent that we open ourselves to God, which means in fact, overstepping the limits set in theory by exclusive humanism’.” A pure thinking approach is insufficient. Belief leading to action creates the opening for an interaction, a dance between man and the transcendent God, that identifies, engages, builds and crystallizes meaning in service to God and neighbors.

Taylor continues his polemics. The Immanent answers call for a high commitment from individuals to a shared moral code. But their implementation focuses on the legal, descriptive, transactional motivational and compliance dimensions. Taylor says this is inadequate. A deep, sustained, life altering moral commitment must spring from a deep source. Common humanity, global brotherhood, health, war and climate experiences seem to be inadequate.

Taylor returns to “the specter of meaninglessness”. He argues that pervasive linear time in the modern world aggravates meaninglessness. The steady drumbeat is relentless. Schedules, calendars, meetings, appointments, measurements, productivity, 24×7 access, project management, critical paths. The time for rest, cycles, narratives, performance, listening, resonance, participation, ritual, dance and spontaneity is crowded out. The modern experience is all disintegrating with no time for wholeness, recovery, and connection. The absence of meaning increases our desire for fullness and a meaningful whole.

The fear and experience of death also triggers our search for more. They can be ignored for long stretches of time but not avoided. Something needs to help us cope to make sense of the human situation.

Conversions

Taylor takes one last shot at the Immanent fortress. The pressures of modernity lead some highly experienced and committed nonbelievers to find belief, in spite of their unbelief. Taylor emphasizes the abrupt change in worldview that is possible. Once the unbelievable becomes believable, it can quickly make sense. There is a temptation to embrace nostalgia, back to the solidity of the ancient regime. Christendom continues to echo through Western culture.

Taylor notes that the convert is likely to have negative emotions towards the ideology of his former unbelievers. He may see through the assumptions, mixed logic, and unfulfilled promises and be bitter. The convert has a need to rationalize his past position and make sense of it. It may be easiest to just walk away from the challenges of the Secular3 world. Taylor warns against this. The gap between the ideals of the “city of God” and the reality of the “city of man” is unavoidably wide despite our attempts for 500 years to close it.

Taylor highlights the possibility for poetry to truly create something more than a reductionist world through the use of language to go beyond formally rational logic and constructs. It may not create meaning or deliver transcendence, but it can sharpen our awareness of the possibility of engaging with a transcendent dimension.

Taylor ends by summarizing the interconnections of lived worldviews. There are assumptions, logic, history, predictions, expectations, promotions, defenses, feelings and intuitions combined. There are connections between philosophers, history, technology, commerce, media, institutions and men. There is an essential, organic “feltness” to life that is indescribable. Inductive and deductive logic, memory, subconscious, drives, desires, feelings, perceptions, and intuitions. We somehow combine all of this to lead our lives. We have experienced 500 years of the triumph of logic, evidence, rational thought, science, computers and instrumental reason. The purely reductionist program has failed to satisfy. We are “better off” medically, commercially and individually. Few would say that we are happier, morally better, progressing, elevating to a higher level, accumulating reserves of individual character and social capital, guaranteeing a better future, finding and implementing great processes for personal growth and community engagement. There is progress in society but at a deep level it seems like we have fallen backward.

There is a great risk that the decline will continue or accelerate. Some will “double down” on traditional religion, culture and institutions. Others will reject the “false gods” of modernity and become “seekers” who will consider religious options. Some will just “check out”. Some will react and fight violently.

Taylor hopes that his framework can help believers and unbelievers to understand the situation we find ourselves in. True formal logical certainty is unattainable in science or religion. The specter of ultimate meaningless haunts us. Transcendence calls to us. The “certain” conclusions of left and right offer no real solutions. Their conclusions are entailed in their assumptions. Reality is more complex. We want crystal clear certainty, meaning, understanding, freedom, authenticity, possibilities and affirmation. The world does not deliver this. How do we respond? Taylor encourages us to honestly consider religious options.

Religious “Killer Apps”

Religions have attracted and maintained members and believers in many ways. Political parties, activists, cults, nations, classes, professions, and social groups have appealed to the same desires. Organizations have found “killer apps”; appeals so strong that individuals feel compelled to join, commit and participate. This is a purely functional analysis, focusing on the kinds of appeals that have motivated individuals through time, not any assessment of their validity.

Religious denominations and congregations must consider if or how these human desires align with their beliefs and historical practices before choosing to target them.

Religions, philosophies, science and political parties increasingly consider all dimensions of human experience and compete for “mindshare”.

  1. Protection. From threats or the fear of threats. From God, spirits, evil, devil, nature, fate, kismet. Damnation. Natural law. Natural consequences. 
  2. Power. Power against threats. Support in war, economics, politics. Power to heal, to avoid disease. Power against weather, locusts, hurricanes, fire. Self-control.
  3. Miracles. Supernatural results. Improbable victories. Recoveries. Events. Visions. Speaking in tongues. God speaks. Prophecies. Prophetical interpretation. Improbable results. Human creativity and innovation. Connection with agents in another dimension. Angels. Saints.
  4. Cleanliness. Fear of loss. Impurity. Filth. Disease. Fluids. Waste. Violation. Sex. Violence. Tainted. Spoiled. Privacy. Home. Temple. Sacred name, place, book, person. Non-traditional gender roles. Family honor. Nature. Endangered species. Clean air, water and earth. Chemicals. Organic. Mechanical. Machinelike. Automated. Technological. Scientific. Transactional. Commercial. Unhuman. Genetic engineering. Anything that makes you quiver.
  5. Revelation. Direct experience or message from God. Sacred text. Experiences. Through prophets. God, spirit or principle. Indirect evidence from experience, science, structure. Insights from artistic and mystical experience.
  6. Salvation. Fear of death. Promise of salvation. Heaven and hell. Purgatory. Torment. Saved. Born again. New man. Spiritual existence. Voice.
  7. Worship. Right relation. Awe. Thanks. Sacrifice. Honor. Serve. Listen. Praise. Sing. Confess. Share. Fellowship of believers. Group worship. Universal church. Learn. Connect. Commune. Focus. Presence. Holiness. Spirit present. Marked. Sabbath time away from profane life. 
  8. Universe. Everything explained. Natural, spiritual and moral worlds. Time, space, creation, origin, destination, purpose, structure, language, man, mind, energy, duties, community, change, evil, temptation, variability, probability, knowledge, evidence, logic, truth, mathematics. Science and religion. Theory of everything.
  9. Meaning. Purpose. Reason for being. Mankind. Each person. Threat of meaninglessness. Apologetics. Scientism. Atheism. Materialism. Skepticism. Subjectivism. God. Nature. Creation. Reason. Logic. Math. Love. Mind. Consciousness. Facing existential claims. A secular age. Supernatural. Miracles. Science explains everything. Philosophy of science. Scientific method. Sociology of knowledge and the academy. Evidence for God. Frameworks for evaluating truth claims.
  10. Source. A single principle or source for everything. Natural and moral realms. God. Religion. Spirit. Nature. Science. Math and logic. Intuition. Myths, tragedies, dramas. Shared history. Shared ancestors, sources, origin.
  11. Stability. Personal source of stability. Centeredness. Solid. Fixed. Certain. Integrated. Calm. Confident. Focused. Tranquil. Meditation. Thoughts, feelings and body. Comfortable. Guiding star. Stable base. Resting place. Anxiety be gone.
  12. Reason. Certainty of Reason. The word. Logic. Evidence. History. Deconstruction. Testing and results. Logical consistency. Multiple domains. Counterintuitive results demonstrated. Long-standing results. Multiple proofs. Multiple sources. Applications that work. Technology. Science. Theology. Apologetics. Continuing principles apply in new times and contexts. Changes in non-religious domains does not conflict.
  13. Objectivity. Objective reality and morality. Natural laws. Moral truths. Golden rule. Not subjectivity. Not relativism. Reality versus perception. Not radical skepticism. Not deconstruction. Common sense. Reliability. Meaning in language.
  14. Design. Argument from design. The experienced universe calls out for a designer. Watchmaker. Beauty. Purpose. Telos. Order. Structure. Complexity. Mathematics. Human comprehension. Self-regulating system. Nature. Ecology. Meant to be. Natural. Natural law. Natural consequences. 
  15. Spirit. Humans are spiritual beings. Inherently more than material things. Linked to eternity, universe and God. Soul. Consciousness. Mind. Thought. I am. For a purpose. Ends, not means. Aware. Organic. Not mechanical. Not purely secular. Filled with life. Force. Energy. Attuned to universe. Loving. Connecting. Seeking. Understanding. Networking. Cohesive. Coherent. Mystical. Resonating.
  16. Humanity. Personally valued. Inherently good. Unconditional love. Stable. Growing. For a reason. Destiny. Opportunity. Talents. Child of God. Made in God’s image. Self-awareness of humanity. Self-discipline. Wise choices. Control of consumption. Limits to production, proving, achieving, earning. Time off from self-promotion and branding. Leave the “rat race”. Rest. Centeredness. Worthy. Intrinsic, indestructible value. Able to prioritize.
  17. Immediacy. Direct experience of God. Worship. Music. Nature. Beauty. Art. Love. Community. Stained Glass. 
  18. Personal. Personal God. Jesus. Prophets. Saints. Angels. Soul. Connect analog man to immaterial God. Make teachings real, concrete, understandable. Communicate in common language. Feel connection. Tangible expectations. Conversation. Prayer. Lament. Question. Confess. Forgive. Relate. Honor. Familiar. Believable. Common sense. Listen. Ask. Serve.
  19. Justice. Commitment to justice and fairness. Righteousness. Insightful. Moral. Duty. Community. Golden rule. Rule of law. Abstract principles greater than practical concerns. Universal principles. Living a great life. Necessary for political life. Against “might makes right”. Human rights. National rights. International law. God’s law. Natural law. Man as a moral being. Liberal Protestantism.
  20. Care. Kindness. Gentleness. Nurturing. Family. Protection of the vulnerable. Poor, orphans and widows. Safety net. Family protection. Abortion. Welfare. Elderly. Veterans. Disabled. Oppressed. Slaves. Victims. Community. Each person is known. Personal. Intimate. Small scale. Feelings and emotions. Ought. Nietzche’s slave morality! Bleeding heart liberals. Social gospel.
  21. Guidance. Moral guidance. Instruction. Education. Consequences. Feedback. Support. Counseling. Encouragement. Insight. Human nature. Sin. Grace. Habits. Covenant. Community. Mentors. Partners. Groups. Programs. Clarity. Commandments. Prayers. Scripture. Confession. Pledges. Creeds. Objective laws and standards. Couples’ guidance. Child and youth guidance. It takes a village.
  22. Fidelity. Earned rewards from obedience. Laws. Certainty. Details. Specifics. Monitor others. Hierarchical. Black and white. Literalism. Exact. Fundamentalism. Commandments. Pharisees.
  23. Liberation. Hope for the oppressed. Slaves. Victims. Strength to endure. Hope for the future. We shall overcome, some day. Underdog. Just rewards. Turn the tables. Gandhi and King, Nonviolent resistance. Let my people go. Mourning. 
  24. Perseverance. Hope to manage. Pain. Suffering. Violence. Poverty. Addiction. Disease. Mental illness Recovery. 12 steps. Higher power. Let go. Abuse.  Stoicism. Fate. Bad things happen to good people. Support.
  25. Recovery. Forgiveness. Bad choices. Addiction. Wrong path. Small sins. Hidden sins. Imperfect. Mistakes. Habits. Skills. Programs. Not a bad person. Grace. Co-dependency. Always tomorrow. Unconditional love. Redemption. Understanding. Selfishness. Guilt. Debt. Road forward. Prayer. Partners. Community. Support. Examples. Universal experiences. 
  26. Practices. Religious practices. Liturgy. Communion. Sacraments. Rituals. Structure. Rosary. Chants. Bells. Incense. Colors. Garments. Habits. Familiar. Context. Backdrop. Echoes. Candles. Felt connection with God or spirits, awe, eternity, universe. Experiential.
  27. Hope. Attitude. Optimism. Positive. Seeking. Confident. Overcoming. Choosing. Habitual. Shared. Giving. Growing. Persistent. Believing. Trusting. Faith. Joy. Peace. Paradise. Heaven. Garden. Peace. Utopia. Worry free. Hope. Paradigm. Perspective. Rose colored glasses.
  28. Love. Give. Receive. Inherent. Family. Neighbor. Community. Society. Humanity. Virtue promoted. Habit. Expression. Affection. Friendship. Romantic. Charity or Agape. Unconditional love. Commanded. Essential. Love God and neighbor. Requires risks and sorrows. 
  29. Works. Earned rewards from works. Luther. Protestant work ethic. Achievement. Predestination acknowledgement. Social Gospel. Mission. 
  30. Competence. Self-confidence. Accepted. Professional. Skilled. Experienced. Crafted. Reliable. Recognized. Achievement. Role in society. Valued. Vocation. Engaged. Valuable output. Impostor syndrome. Tangible results. Meaningful. Sustainable. Contributing. Social role. Colleagues. Peer recognition.
  31. Community. Connected. Known. Supported. Embraced. Familiar. Taught. Jointly responsible. Duties. Belonging. Shared values and experiences. Participation. Trust. Integrity. Cheers. Commitments. Covenants. More than limited liabilities. Commitment. Team. Spirit. Resources. Insurance. Stability. Safety. Whole greater than the sum of the parts.
  32. Connectedness. Communities. Universe. God. Groups. Family. God. Church. Moral fabric. Spiritual fabric. Nature. Language. History. Tradition. Customs. Music. Arts. Shared experience. Trust. Integral part. Node in a web. Meaning from the wholes. Purpose from the wholes. Fabric of life. Not isolated. Not a cog in the machine. Not alone. More than a component. More than secular roles. Engaged. Embraced. Whole. Organic. Joined to others. Right roles.
  33. Service. Opportunity to serve. Impact. Show thanks. Serve neighbor. Love neighbor. Mission. Help. Widows, orphans and foreigners. Demonstrate equality, shared nature. Build community. Strengthen church. Walk the talk. Authenticity. Stewardship of time, talent and treasure.
  34. Society. Political order. Religious freedom. Stability. Context. City of man. Render unto Caeser. Rule of law. Institutions. Morality. Character. Church role in civic order. Civility. Respect. Golden rule. Not a theocracy. Human rights. Social gospel. Advocacy. Common good. Common interests. Religious beliefs represented.
  35. Chosen. The elect. Belonging to a special group of people. Chosen people. Predestined. Priests, monks. American exceptionalism. Mystics. Elites. Secret societies. Enlightened. Modern. International. Best and the brightest. Survival of the fittest. Racism. Imperialism. Best hope. Pioneers. Entrepreneurs. Job creators. The creative class. Lake Wobegon, everyone is above average.
  36. Perfection. Pursuit of perfection. Purity. Mysticism. Certainty. Compliance. Asceticism. Study. Monasticism. Withdrawal from society. Prayer. Meditation. Discipline. Practice. Mastery. Understanding. Insight. Resonance. Special knowledge. Gnostics. Marxist vanguard. Intellectuals. Artists. Self-sufficiency. Off the grid. Professional classes and their families. Idealism. Plato’s forms.
  37. Great Life. Man is a moral being. Live a great life. Self-actualization. Best journey. Possibilities. Potential. Gifts. Opportunities. Destiny. Achievement. Creation. Self-creation. Peak performance. Be all that you can be. Vocation. What can you do for your country? Unique. Promise. Balance. Responsibilities. Duties. Calling. Manage weaknesses. Correct course. Navigate. Partners. Guides. Eulogy virtues. Bucket list. Great examples.
  38. Consistency. Culture change. Fear of loss. Familiar context of life threatened by change, science, customs, immigrants, power shifts, risks, threats, alliances, foreigners, communists, American way of life, traditional values, history, tradition, secularism, state power, paradigm shift, round earth, Darwin, sun centered solar system, relativism, subjectivism, status changes, role changes, economic changes, economic changes, technological changes, urbanization, globalization, complexity, ecology, systems, probability.
  39. Certainty. Resolve doubts. Fear of loss. Loss of certainty of world view, morals, beliefs, perceptions, authority, direction, laws, rules, codes, duties, responsibilities, obligations, status, rights. Not just the general changes in society, but the way that the individual’s cognitive consistency, sense of self, confidence, and identity are threatened at a deeper level. ”Things fall apart, the center cannot hold”. Religious fundamentalism addresses #4 and #5. Marxism and postmodernism address both. Romanticism offers solutions too.
  40. Preservation. Fear of loss. Direct loss of political power, economic value, social standing or safety due to changes or threats from others. Privilege. Patriotism. Anti-communism. Anti-terrorism. Polarized politics. Anti-crime. Anti-drugs. Racism. Class solidarity. Joining a group to maintain rights, services or access to power. Political machines, communist party membership, elite church group, elite social clubs, elite university, elite neighborhood. Not be expelled or shunned. Sometimes this is positioned as a hopeful, aspirational achievement. Belonging with the “good” group.
  41. Identity. Who am I? Social and individual influences. Development stages. Political. Individual. Personal. Character. Personality. Communities. Work. Creation. Consumption. Brand. Promotion. Insecurity. Self-created. Socially constructed. Family. Class. Privilege. Morality. Goals. Journey. Adjustments. Self-awareness. Integrated parts. Essence. Priorities. Victim. Responsible. Anxiety. Pressure. Competition. Social status. Social comparisons. Too much. Safe place.
  42. Acceptance. Come as you are. Unconditional love. Communities. Fully adequate. I did all that I could. Not justified by production, consumption and branding. Imperfect. Moral being. Human. Individual. Competent. 
  43. Authenticity. True. Fits the person. Natural. Believable. Recognizes limitations and uncertainty. Not selling or exaggerating. Reflects real situation. Sustainable. No buffers. Honest. No make-up. Good enough. Supported. Not perfect. Not absolutely certain. Believed. Leap of faith may be required. Not fake. Present. Existentially tested. Reliable. Consistent. Integrated.
  44. Liberty. Fear of loss. Loss of liberty, freedom and rights. Libertarianism. Anti-government taxes and regulation. Fear of all big organizations. Surveillance state. Hidden persuaders. Social media algorithms and data collection. Implanted chips. Bait and switch. Banks and central banks manipulating society. Conspiracies. Military and police powers. Hierarchical versus flat organizations. Wiki and networked organizations. Off the grid. Oppression. Postmodernist view of power serving power, alone. Human trafficking. Cancel culture. Conventional wisdom.

Summary

There can’t be 44 “killer apps”. Yet, each of these dimensions has been very important to some groups at some times. Humans are complicated beings. The social, cultural, political, economic, technical, scientific, religious and philosophical context changes through time. We live in “A Secular Age” where the default framework is scientific, excluding any supernatural factors. In the century after Nietzsche, Marx, Freud and “the death of God” we have experienced accelerated social changes, world wars and the threat of annihilation from nuclear warheads and climate change. Yet, religion has not disappeared in the West. Conventional religious belief and participation have declined. The “religious” questions haven’t faded away. Some identify this as the beginning of an age of response to the big shortcomings of the default secular mental framework.

It’s difficult to rank these attributes. I offer these as the most important today.

7. Worship and 18. Personal God. This seems to be a deep human need.

9. Meaning and 13. Objectivity. Individuals want solid frameworks for life.

’16. Humanity and 28. Love. We intuitively know that we are special beings, meant to connect spiritually with the rest of the universe.

19. Justice and 25. Recovery. Life is tough. We must have guidance and support.

31. Community. We are social beings living in an “individual” age and not well.

37. Great Life. From secular and religious perspectives, we have high expectations.

38. Consistency and 39. Certainty. Ongoing cultural, technical and paradigm changes disrupt our need for control.

’41 Identity, 42 Acceptance and 43 Authenticity. Individuals without socially supported self-images work very hard to define their identities and justify their lives.

Congregational Strategy: Presbyterian Church (USA) Membership

Ryan Burge is THE data guy on American religion. Sociologist, political scientist and ordained minister. He got everyone’s attention with his projection that the historically important Presbyterian Church would be gone – poof – within 20 years. Let’s review the forecast.

The data is straight from PCUSA reports and the trend is really tight.

Decline in every year, but 2012-18 is really brutal. The whole period averages 63,000 lost members per year. 2019-22 averages 53,000.

I’ve never seen a trend continue in a linear fashion all the way to zero. There are always countervailing forces. The rate of decline varies. So, I think we should frame this like the “half-life” of a radioactive isotope. How long does it take for the church to lose one-half of its members? At this point, it’s more likely that some level of percentage decline will continue than a straight linear model of decay.

The national member decline points to 9 years for one-half of todays members still remaining. The relatively better last 4 years indicates 11 years. Hmmm. Pretty close to Burge’s 20-year forecast.

The percentage loss is a better predictor. The percentage decline was alarming but just 2%ish in the “oughts”. It accelerated to more than 5% per year in the dark years before dropping a little to 4.3%. The long-term and recent annual declines are both 4.3% per year. A very scary rate. Thanks to the “benefits” of compounding, it takes 16 years for 96% of 96% of 96% to reach 50%.

Churches and congregations are quite resilient. Presbyterians are not exactly governed on the fully “Congregational” model. They have a national and regional structure that has some impact on local affairs. Nonetheless, local congregations consider themselves to be in charge and act that way. The church decline is much slower. The acceleration in 2012-18 is obvious here too.

50 net lost churches per year became 100 and then 200! The losses have since declined towards 100 per year. Not “good news”, but improvement.

The “percentage” chart mirrors the “changes” chart. The recent 1.4% loss per year points to 50 years to cut the number of churches in half. Resilient, indeed! Ironically, the loss of churches can be “good news” for the remaining churches who absorb some of the lost church members.

The members/church graph is quite similar to the members graph, but the decline is a little slower.

The overall and recent numbers are a loss of 4.3 members per year. It takes 15 years to lose 50% at this rate.

Local congregations saw their loss percentage grow from 1% to 4% in 15 years. The recent 6-year average is 3.2%, That provides 22 years to lose one-half of remaining members. If I was wagering in an on-line market, this would be my bet. Continued 3% loss per year for the next 5 years is likely.

The US population has grown by 18%, adding 50 million people since 2000. PCUSA has been shrinking while the country has been growing. Presbyterians were 1/110 citizens in 2000 but are only 1/300 today. A two-thirds reduction in their share.

Can/will the denomination survive?

The significant improvement between 2012-18 and 2019-22 charted above provides evidence that the trend is improving.

The decline of “mainline” Protestant church membership appears to have bottomed out in 2016 at 12.8% of the country and stabilized at 14% in the last 6 years. Evangelical Protestants surpassed the mainline folks around 1982 and peaked at 30% market share in 1992. They have lost more than 10% of the US since then. By some measures, the Mainline denominations have more members than the “evangelicals” today.

Presbyterian Future

Megatrends greatly impact religious organizations. Some (generally) optimistic observations for the long run.

  1. The US is a more highly educated country. The Presbyterian emphasis on thinking and “the Word” should be attractive.
  2. The world has generally evolved to hold more complex views on science, politics, economics and philosophy. Presbyterians have been able to adapt to these changes without compromising their theology.
  3. The worlds of trade, migration, culture, media, technology and globalization continue to evolve. Adaptability matters.
  4. The era of “Big Government” is over. High service religions are filling the void.
  5. We live in “A Secular Age” where the default view is skepticism and materialism. The Reformed Church’s blend of conservative core and liberal application is well suited to address religious seekers in this context. It is also equipped to wrestle with the extreme claims of atheism.
  6. Younger adults claim that “authenticity” is their highest value. Presbyterians have a 500-year history of seriously reading and applying scripture, and then living their beliefs (imperfectly).
  7. Teens and adults invest a great deal of time in constructing and affirming their personal identity today. The surface Presbyterian identity may require some marketing help, but most Presbyterians are very comfortable with the positive role that religion plays in their identity.
  8. We live in a politically polarized time of left versus right. Our current challenges could lead us back to the center with the Presbyterians, mixed market capitalism and liberal democracy regaining their appeal.
  9. We live in an “individualistic” age. Presbyterians embrace individualism through man’s direct relationship to God and responsibility for moral understanding and choices. Presbyterians also emphasize the balance of community in their governance, role in the universal church and service/mission projects.
  10. We live in a “therapeutic age“, where every child has unlimited growth potential and a need to find and live their own path to self-fulfillment. Presbyterians embrace potential and personal development but retain a strong sense of original sin, human weakness and the need for help in living a moral life.
  11. There is pressure for individuals to choose a political side, red or blue. Yet, a greater share of voters claim to be independent or to hold a variety of so-called liberal and conservative views on individual issues. The Presbyterian Church has roughly equal numbers of these 3 groups and they mostly function well together.
  12. We live in a time when individuals demand “certainty“, even though scientists, mathematicians and philosophers have removed the possibility of absolute certainty. The Presbyterian emphasis on serious study of God’s Word and world allows members to cope with only a “strong” certainty that increases with time.
  13. We live in a scientific age. Presbyterians have been able to reconcile their theology with modern science throughout the last century.
  14. We are said to live in a post-structural or post-modern world with everything based on subjective views, except that powerful actors oppress the weak and that it is moral to reject this oppression. Presbyterians embrace an objective view of morality and are historically intertwined with the advance of “Western Civilization”, mixed market capitalism and liberal democracy. Those who find postmodernism to be a dead end may look back to the center.
  15. We live in a materialist consumer culture. Presbyterians are not highly effective at defining their product, defining a brand, determining target markets or conducting marketing campaigns except through traditional personal means.
  16. We live in a culture that emphasizes rights before responsibilities. Deeply serious Presbyterians emphasize responsibilities to God, neighbor, community and self. Presbyterians recognize equal rights for each of God’s children and have supported modern “rights” campaigns.

Presbyterianism may continue as a smaller denomination and never regain the size and influence that it once had in the US. It has many assets to support a positive future.

Congregational Strategy: Let’s Join the Presbyterian Church

https://www.damonfarber.com/projects/flux

A Fable

Austin and Tamara are a married mid-thirties couple with two preschoolers living in a suburban starter home. They met at a tree-planting volunteer day at a park near the luxury apartment district where they both lived after finishing college. Austin is a systems analyst for a medium-sized firm that owns and operates health care and retirement communities. His parents and a brother live within an hour. He was raised as a Baptist but has been mostly a casual church goer as an adult. He considers himself politically independent but has voted in some Republican Party primaries. Tamara moved to the US at age 5 and identifies as Hispanic. She manages 3 franchises of a hair-cutting business. She majored in “American Studies” in college with an emphasis on American religions, was raised Catholic but has been affiliated with 2 different mainline churches as an adult. She has mostly voted for Democrats but also considers herself a political independent. She has no nearby family members. Tamara has been visiting churches in the area for a year, without Austin, and is ready to share her findings.

The Brand

Austin: Wow, I didn’t see you choosing them. Aren’t they one of those very conservative Protestant churches?

Tamara: The church has a serious side, but it’s generally considered to be one of the more liberal, tolerant, flexible mainline denominations. I think it will work for me.

A: What’s the odd name all about?

T: A presbyter is a spiritual elder. Like many early Protestant denominations, they wanted to break away from the hierarchical Catholic model and manage congregations mostly at the local level. Some churches label themselves as “Reformed” churches or even “Reforming” churches to highlight their role in the Protestant Reformation instigated by Martin Luther and their engagement with modernity, rather than their governance structure.

A: Aren’t they the ones who believe in predestination of the “elect” and got caught up trying to prove that they’re saved?

T: The founder John Calvin’s theology and the early life of the church highlighted this and distinguished them from Lutherans and other Protestants. Keep in mind that “salvation” was the overwhelmingly the main religious focus around 1500. That’s why the Catholic indulgences were such a good source of revenue and at the core of Luther’s criticisms. The Italian Renaissance had started to open the door for modern days and thoughts, but the culture was still mostly Middle Ages, dark ages, medieval. Without science or medicine, with plagues and short lives, common deaths during childbirth, periodic invasions and landowners with arbitrary power, the people were very focused on heaven because the threat of death was a constant companion. Calvin agreed with Luther that people are saved by God’s gift of grace through faith, not through priests, the Catholic Church or good works. Calvin’s logic led to the idea that God has pre-ordained the “saved” versus the others. I didn’t see this as an important part of the modern church in their creeds, confessions or sermons, although Calvin’s seriousness about life and faith continues to be seen.

A: I loosely associate this church with bankers, Puritans and Masons. Any truth in these images?

T: The Presbyterian Church was an early and influential church in the US, so its members have been civic, business and political leaders for centuries. I think they’ve had a half-dozen presidents, probably second to the Episcopalians who have a similar history. They’re definitely part of the so-called “mainline” churches that were highly influential throughout the 21st century. They’re not tied to the Puritans or the Masons as far as I’m aware. They remain mostly a white-collar, professional class church in many places.

Just How Serious?

A: How serious is this church? I was just hoping to find a nice place for our children to learn about the Bible, a social community and an inspirational sermon from time to time.

T: The two Presbyterian churches I visited did have a warm social vibe and a lot of space and volunteers devoted to childcare and youth education. The church radiates seriousness in many ways. The worship spaces and buildings were spare, clean, almost secular. The worship bulletins were pretty structured and part of a calendar of worship. Sermon topics ranged widely, but these places were more focused on “the word”, on logic and rationality than on feelings or mystical spirits. The creeds were highlighted on-line and used in worship. Joining the church requires a public pledge of commitment to the core beliefs. The greeters emphasized that the church works hard to engage new members in the life of the church and expects them to be active members.

I could tell that theology and consistency matters to these groups. One said that we do everything “decently and in order”. Jesus in the New Testament was at the heart of each sermon. The ministers and congregation seemed to be serious about their moral lives and those of their kids. They were hungry for understanding passages from the Bible, thinking about purposes and connecting with God. They believe in free will, responsibility and an objective real and moral universe. Members seemed to be serious about church attendance, prayer, education and behavior. Salvation was not the primary focus, but it was part of the structure of messages.

So … yes, I’d say that they are pretty serious about religion. Not overly so, self-absorbed, proud, self-righteous or imposing on others, but religious belief and practice clearly matter.

A Sense of Humor?

A: Your description helps to explain my preconceptions. I’m a structured guy. I appreciate order. But you can go too far. Are there two sides to this coin? Some positivity to balance the “dead serious” core? A sense of humor, lightness, balance or tolerance even?

T: I’m sorry. I’m answering you too literally, without scope or balance. This is an interesting question. I didn’t find negativity anywhere! Focus, attention, clear thinking, concern and connectedness, yes. But negativity, per se, was absent. Well, they do believe in “original sin” and that Jesus died to remove the burden of sin from man. They know that people are morally imperfect and need help to live moral lives. They believe in some kind of heaven and hell. I guess you might call this “negative”, but all of the Christian denominations generally hold these views.

I think the positivity comes from the “good news” gospel of Jesus saving men and instructing them. Jesus is seen as directly accessible to individuals in prayer. They focus on God creating each individual in his image and giving them a name, to be known. They appreciate the opportunity to join together at church, in communion, in small groups and in service projects. I observed spiritual calm and centeredness at times. They spoke about the gift of “grace” often and appreciated that gift. I witnessed a general confidence and hope about the future in these churches.

Beliefs

A: What are their core beliefs? Do they make logical sense? Are they much different from the Baptists and Methodists? Will I need to take a theology course to join the church?

T: Their main beliefs seem to greatly overlap with the other mainline churches. You won’t need to go to school or pass a test. They do agree that Jesus is fully man and fully God. They describe God, Jesus and the holy spirit as 3 dimensions, faces or “persons” of the single true God. As in the Catholic church they “proclaim the mystery of faith”. People are expected to understand the surface description of the creeds and through time try to better understand the mysteries of “3 in 1” or “both/and”.

A: Which “person” is most important? Jesus seems to dominate in most churches today.

T: Tough question. I agree that some of the more conservative churches really elevate Jesus to be the 90% factor. I didn’t see that in the Presbyterian churches. Jesus was in the sermons, creeds, songs and prayers as the essential connection between God and man. Yet, the Old Testament has its fair share of worship time. Salvation by grace through faith points to God. ”The word” in the whole Bible points to God. The holy spirit gets a smaller billing. It is emphasized in prayer, communion, meditation, moral decisions, accepting grace and many songs.

A: How does this church see the 3 “persons”? What should I expect? Will I be surprised or concerned?

T: The father is seen as an “awesome God”, beyond human comprehension. ”Be still and know that I am God”. The demanding God of the Old Testament is viewed as the same loving God in the New Testament. God is the eternal, infinite, all powerful God, the source and purpose of all, the ultimate. Yet this is a personal God who created Man and individuals, who cares and listens to prayer. He is accessible in prayer and worship, through Jesus and the holy spirit. He is a creator and a mystery. He speaks to man directly, through scripture, prophets, Jesus, the soul, nature and reason. I didn’t hear an appeal to logic, science or history to support God, only acceptance of his obvious presence.

Jesus is seen as a prophet, teacher and savior. Co-equal with God. A more human scale opportunity to intimately connect with God. He is an example of a perfect life and an inspiration to imitate his life. As a largely verbal church, the idea of God’s communications or “the word became flesh” is important. Mystery remains. Guilt for human deeds is summoned by the crucifixion.

The holy spirit is welcomed as a gift. A personal channel for understanding, self-awareness and good moral decisions. An inspiration to do more and better. Presbyterians believe in the spirit having a real impact in this world, just like God, miracles, saints and angels. They believe that the spirit can deliver gifts of teaching, prophecy and tongues, but this is not emphasized. The Presbyterian spirit is more “calm and rational”, rather than fiery, dynamic and emotional, but it matters deeply to active members who seek its guidance and support. 

Not many Presbyterians seem to pursue mystical experiences. They don’t devote all of their effort to an eternal life in heaven. They appreciate their lives on earth. I don’t think that other mainline Protestants would find significant differences from the Presbyterian Church. There are some differences of style and emphasis.

Think, Feel and Do

A: That helps. I’m seeing more balance than I expected. How does this church approach the three dimensions of religious life: thinking, feeling and doing? Thinking appears to have the upper hand.

T: This is a “rational” religion, born after the peak years of Thomas Aquinas and Scholasticism. Luther and Calvin were both biblical scholars and wrote great essays and biblical commentaries. They elevated God’s word in the Bible above other sources of revelation. The Presbyterian creeds and confessions guide pastors and members.

The church encourages the use of feelings to motivate individuals. The faith summary of “to love God and to love neighbor” is widely shared. An intimate relationship with the 3-person God is sought. Prayer, scripture, music and worship services include the emotions. God and Jesus ask individuals to bring their sorrows and concerns in prayer to be relieved.

The church is an active church, reflecting Max Weber’s notion of a “Protestant work ethic”. Members are busy with education, small groups, service projects and committees. This work is considered the proper response to God’s grace. Members are expected to fund and serve mission work locally and globally. The three categories are nicely balanced.

Style

A: What will I experience in worship? What’s the style or feeling of the church space? What sacraments are practiced? Is God present? Does it feel sacred?

T: Presbyterians practice holy communion and baptism. God is present in both sacraments and in the church amongst the “community of believers”. Communion and baptism might seem plainer than in other faith traditions. Presbyterians do not believe in transubstantiation. Some sacramental services today are elevated in importance with additional music, time, words, prayers and decorations.

Presbyterians and Lutherans both reacted against the complexity, multiple senses and ornate styles of the medieval Catholic churches. Worship is focused on the individuals’ connection with the spoken word of God. Church architecture is often simple and plain, tan and Scandinavian. It emphasizes the priesthood of all believers. Some Presbyterian churches do have stained glass windows, soaring architecture and added visual features, but the overall look is normally clean.

Likewise, the worship service emphasizes “the word”, church music and personal greetings. Congregational dress is mostly semi-formal today. Ministers and choirs often wear robes. The church employs various forms of audio-visual equipment and broadcasts the service. Most churches incorporate “contemporary” music into some services. The church retains its “low church” simplicity, but some Presbyterian congregations have increased their use of “high church” elements to spice things up, increase engagement and emotion and help people pull closer to God. Presbyterian churches have a communion table without major separation from the congregation. The sanctuary has a sacred presence, though it cannot compete with a cathedral for most visitors!

Discipline

A: How strict are the church’s rules? How are they enforced? Who enforces them? What are the consequences of not complying? How does the preaching emphasize the church’s expectations?

T: More great questions. The church is serious about moral behavior. It has a relatively strong belief in clear “right and wrong” actions. It believes in original sin, free will, personal responsibility, and the necessity of believing and accepting grace to gain salvation. The consequence of sin and non-salvation is eternal separation from God.

Presbyterians believe that the Old Testament is the inspired word of God, so they believe that the 10 Commandments should be obeyed. They believe that Jesus’s injunction to “love God and love neighbor” is a continuation of God’s will for men. They don’t read the Bible literally, so there is room for interpretation of its many instructions. Presbyterians acknowledge that different denominations have different beliefs. They believe that the individual is ultimately responsible for interpreting the “word of God” and responding appropriately. They understand human weakness. Members tend to consider the situation when making a moral judgment rather than attempting to strictly follow all rules. In practice, this makes the Presbyterians a relatively liberal or tolerant church with respect to moral conduct despite its serious, thinking, “right and wrong” foundations.

On the other hand, Presbyterian ministers, leaders and members tend to have high expectations for moral behavior. ”Love God and neighbor” has no limits. ”Accept grace” and “have faith” mean completely, without limits, always. Presbyterians expect themselves to act morally in thought, word and deed in all situations. In response to God’s saving grace, they expect members to donate and serve, and then do some more as requirements become apparent. Members are expected to engage and participate in the congregation and community to identify those needs. The church sometimes takes positions and encourages members to address social justice issues.

Ministers have less formal and informal powers than those in other denominations. The “priesthood of all believers” philosophy levels the status of ministers. Ministers do have formal powers to act on behalf of the congregation and informal powers based on their roles, messages, knowledge, wisdom and relationships. Ministers do provide counseling to members. The church does not hear confessions or assign penance. The church employs professional counselors and uses small groups to provide advice and feedback on personal and moral issues.

The Presbyterian Church today tends to take a constructive approach to moral conduct: instructing, modeling, encouraging, leading, sharing, suggesting, advising and counseling. Removal from membership is rare. ”Fire and brimstone” or fear-based sermons are rare. Individuals are not “called out”, asked to “repent” or “be saved” in services. Individuals are encouraged to privately consider their conduct, feel proper guilt as appropriate and take steps to offset any impacts and improve their behavior.

Community

A: What are the people like at this church? Are they welcoming? Do they get along with each other? Do they work well together? Is there high drama and politics? Who actually runs the church? 

T: Presbyterians believe that the church is a holy body established and led by Jesus. Luther and Calvin both stressed the potential of all individuals to directly relate to God. Hence, it is assumed that they are capable of relating to each other, especially as members of the universal church. The “fellowship of believers” is expected.

The church teaches that all humans are equal, created by God in his image, named and known. There are no strangers or “others”. Members have specific instructions to care for strangers, the poor, weak and widowed. Presbyterians are human and imperfect but embrace this responsibility. I was warmly and personally welcomed each time I attended.

The church welcomes new and baptized members with a congregational pledge to support them. Members are expected to serve the church and other members. They are responsible for educating children, encouraging moral behavior, teaching and volunteering on mission projects. They have many opportunities to use their various spiritual gifts.

This “equality” idea also results in ministers having key functional and spiritual roles but lessened political and administrative roles. The congregation is managed by the session of elders. Even functional areas and worship are guided by committees that include elders. This approach requires a large share of the congregation to participate in meaningful committee and service roles.

Members also build relations through their many activities. The church is a busy place. Church service, education, small groups, visitation, social gatherings and service activities abound.

Politics

A: We two have somewhat different political views. Which way does this church lean? Does it embrace different views, doubts or skepticism? I’m predicting the conservative side: historical roots, successful members, community, responsibility, thinking, seriousness, objective values, classic beliefs, simple style, and orderliness. On the liberal side: the individual really matters, tolerance, weak group discipline, feeling, spirit, abstract “3 in 1” God rather than Jesus, equality in governance, not hierarchical, many committees, contemporary music and use of modern technology.

T: Presbyterian churches come in relatively liberal and relatively conservative flavors. Most are considered relatively liberal, despite their “conservative” underlying theology. American churches began to divide in the 1920’s into those who read the Bible literally and rejected several modern science conclusions such as evolution. Today they’re called fundamentalist Christian churches or evangelical Christian churches. They grew slowly until the 1970s but accelerated to have more members than the mainline churches by 1985.

The mainline churches’ seminaries and leaders had adapted to the many changes in the second half of the 19th century, accepting the new science as valid or possible, reading parts of the Bible as stories or allegories, emphasizing the moral dimension of the gospel and addressing social issues such as poverty. Mainline churches kept this “liberal” approach and maintained 30% of Americans as members through 1980. Membership rapidly declined to just 12% by 2010 but has since stabilized.

In American cultural terms with 25% of the population identifying as atheists, agnostics or “nothing in particular”, the mainline churches are now closer to the center. The Presbyterian Church USA has 50% Republican, 42% Democratic and 8% independent voters.

The national Presbyterian Church has adopted the “liberal” position on many social issues: slavery, poverty, race, women’s rights, gay rights, abortion choice and the environment. The church is active in promoting ecumenical ties with other Christian and non-Christian churches. These positions have caused some conservatives to leave and other conservatives to not join a church which otherwise might have met their spiritual needs. Presbyterian churches welcome doubters and skeptics to attend and participate but expects them to develop beliefs consistent with the membership standards before officially joining the church.

Presbyterian churches practice communication skills, civility and tolerance to hold congregations together in a more partisan age. Congregations select and “call” their pastors with some role for regional church offices. Hence, congregations are able to choose pastors whose personal views overlap with theirs. 

The Presbyterian Church has found a way to have solid religious beliefs that allow some variation in religious beliefs by members and broad variation in political beliefs. For a family like ours, I think it can work very well.

End of Story: Just Some Notes Below …

Church Decisions: Worship and Programs

  1. More variety, color, interaction, spontaneity, beauty? Better service or just entertainment?
  2. Plan for 25% feeling and spirit in worship. Program options for feeling and spirit?
  3. Popular, familiar music. Introductory comments.
  4. Dynamic visuals, sounds, physical dance, clap, chants, get up out of your seat. Fun.
  5. Fully “high church” small chapel environment, worship services option at times.
  6. Music alternatives in worship. Dance, videos, presentations, sculpture, paintings, nature, photos, comments, maps, puzzles, games, good news, heroes, volunteers, awards, births.
  7. Irresistible children’s programs.
  8. Irresistible new member partners, engagement.
  9. Refocus mission activities on a few critical local needs?
  10. Invest in civility, cooperation, anti-polarization in politics?
  11. Communion more often. Multimedia support.
  12. More sacred sanctuary access, buffer, colors, highlights, spotlights, stations of the cross like exhibits, God, spirit, background music, eternal flame, flowing water, laser lights?
  13. Shared worship services with sister cities.
  14. Ongoing monitoring of attendees and new members to encourage greater participation.
  15. Everyone needs a mentor and counselor matching program.

Church Resources: Theology and Apologetics Materials

  1. Is salvation the first topic, or “God versus meaninglessness”?
  2. Has predestination been sidelined by the church?
  3. Is there some part of “liberal” theology that must be rejected today?
  4. Adult education in Christian apologetics for all members.
  5. We believe in an objective moral and physical universe.
  6. Rationality and scientific proof cannot drive morality. It is fundamentally experiential.
  7. Who is driving Christian apologetics arguments and materials for mainline Christianity?
  8. Why we cannot support the literal view of the Bible!?
  9. Truth in science is not the same as truth in religion.
  10. Certainty is impossible throughout science. We don’t expect it in religion.
  11. How we combine conservative theology and liberal application and tolerance.
  12. The royal “individual” after Luther. How we implement this.
  13. The royal “individual” and the necessity of community.
  14. 19th century Christian critics – evaluated today. Marx, Freud, Nietzsche, Darwin.
  15. Nietzche was right about Judeo-Christianity as a radical religious turn.
  16. Christianity and Greek philosophy. Surprising ways they can be connected.
  17. The fallacy of linear progress, modernism.
  18. The impossibility of supernatural forces? History of scientific discovery.
  19. Bankruptcy of atheism. Dawkins only attacks a straw man. 
  20. History and scientific undermining of materialism.
  21. Philosophical inconsistency of subjectivism. So many proofs.
  22. Philosophical nonsense of radical skepticism.
  23. Christianity believes there are no strangers or “others”. Diversity 1.0.

Church Resources: Marketing and Communications

  1. Strategy to target “nothing in particular” individuals.
  2. Strategy to target blended left-right families.
  3. Strategy to make the church more attractive to minority individuals.
  4. Strategy for the professional, college educated market.
  5. Strategy for the working and middle classes. Are they the same?
  6. Review the top 25 technical religious terms and replace them with common sense phrases.
  7. Can “Presbyterian” be eliminated or replaced by “Reformed”, “Christian”, “Modern”, “Progressive”, “Universal”, “Blended”, “Both/And”, “Relevant”, “Community”, “Servant”, “Missionary”, “Respect”, “Scottish”, “Genevan”, “Reforming”, “Loving”, “Serving”, “Engaged”, “Locally Owned”?
  8. Can/should mainline Christianity be linked to mixed government capitalism and classic liberal democracy? All 3 take a middle position. The new conservatism of demonstrated effective options?
  9. Framing communications to be better understood in “A Secular Age”.
  10. Communicate the “both/and” of a serious, well-defined theology and a tolerant, diverse, loose, dynamic application of the principles.
  11. Honest communications to emphasize services, fellowship and community without religion.
  12. Marketing style guide that emphasizes warmth and caring in all communications.
  13. Marketing strategy to emphasize and illustrate individual attention and identity affirmation.
  14. Recontextualizing “original sin” as part of the mixed human nature.
  15. Consistent image and language to emphasize “an awesome God”.
  16. Consistent image and language to describe love in relationship to God, congregation, neighbors and mission recipients. 
  17. Consistent image and language to emphasize 2,000 years of Christianity and 500 years of the Reformed/Reforming Church.
  18. Consistent image and language to describe the intimate connections of believers and God, Christ and the holy spirit.
  19. Strategic marketing campaign to highlight the role of each local congregation in building community and serving.
  20. Marketing program to share 30 of Jesus’ messages to his local community and how they resonate today.
  21. The “historical Jesus” has been confirmed.
  22. Consistent image and message to emphasize Jesus as a countercultural rebel in his time.
  23. Consistent image and message to explain the meaning of the crucifixion and the cross.
  24. Consistent image and message to highlight the earthly benefits of church participation.
  25. Consistent image and message to promote the trinitarian God. How it meets everyone where they live.
  26. Consistent image and message to describe how the church addresses thinking, feeling and doing dimensions of religion.

Congregational Strategy: Millennials

Overall, not that different from other generations. Optimistically, the glass is “half full”.

The motivated group looks like other church attenders. I connect with God at church. I feel a responsibility to participate at church. The church is an important part of our world.

The “not so interested” group doesn’t find God or relevance in churches. Perhaps, this points to an opportunity. Churches don’t reach out and grab this disengaged group. Again, it could be an opportunity for some.

Substantial majorities of Millennials who don’t go to church say they see Christians as judgmental (87%), hypocritical (85%), anti-homosexual (91%) and insensitive to others (70%). This is a strong rejection of the “Christians” they picture when answering a survey. Congregations or denominations which are seen as more “open” to others and differences might interest this group.

Even for all Millennials, churches are seen as out of step with modern authentic, tolerant and inclusive values.

Despite perceived church shortcomings, most Millennials do see positive dimensions in churches.

Pew Research: Younger Millennials

80% “yes” is a start.

Half experience spiritual well-being often. Half do not.

We live in “A Secular Age”. Millennials mostly don’t begin with religion.

A few take a fundamentalist view. One-third take a blended view of God’s special word. One-half are skeptical about any direct contact from God.

Two-thirds believe that “heaven” exists. :-(

https://www.pewresearch.org/religion/religious-landscape-study/generational-cohort/younger-millennial/

My God is an Awesome God

Millennials want the church to offer what only the church can offer: to know and to love God. To learn about God, Christ and the holy spirit. To study the scriptures and the creeds. To love and be intimate with God, Christ and the holy spirit in order to transform their lives. To connect with the infinite universe, eternity and ultimate meaning.

They want practical sermons, programs and activities that apply this knowledge and relationship to guide their lives: moral decisions, self-improvement, relationships, consumer choices, financial choices, career/vocation, service.

Church Is a Place of Worship

It clearly looks, feels, sounds, surrounds and even smells sacred and appropriate for engaging with God. Initial impressions matter. Buffering matters. Appropriate technology is employed. The worship service, music and sermon link the congregation with God. Everyone can sense the sacred and holy presence.

Community is Real

Individuals know and trust each other. They worship, pray, learn, play and serve together. They care about the congregation as a whole and as individuals. They listen, share, interact, counsel, and advise one another. They respond to needs generously. They practice collective responsibility.

“Meaning” Matters

Ideas and activities must be relevant and most important. No time for distractions.

They must be material, worthwhile, substantial and impactful. My time is valuable.

They must be supported by logic and evidence. They must be compelling.

Millennials have lived in a world of progressive improvements, expanded consumer choices, increased affluence, scientific and technical change, computer and communications revolution, political polarization, created identities, infinite possibilities, reduced social safety nets and increased competition in a meritocratic world of widened results. Charles Taylor describes this as the “primacy of instrumental reason”. The demands of society force individuals to become highly skilled in the rational evaluation of means and ends, costs and benefits, risks and returns. They expect their religion to clearly deliver well-defined results, or it will be rejected. This is consistent with Paul Tillich’s view of religion as “matters of ultimate concern”.

“Authenticity” Matters

In a world of non-stop commercial marketing, branding, hidden persuaders, cookies, fake news, newspeak, click-bait, communities of interest, confirmation bias, distrust, media power, communications and advertising techniques, framing, strawmen, Overton windows, artificial intelligence, multitasking, narrow casting, micro markets, customized products and messages, enhancements, earworms, and virtual reality, Millennials fully appreciate the difference between reality and constructed reality.

For something as important as the meaning of life, ultimate reality, eternal salvation, mystical union, moral guidance, vocation, and true community they must have the “real thing”. They have very sensitive BS detectors. They demand authenticity in theology, creed, sermons, teaching, worship, programs, service and community. The pastors and congregation must “walk the talk”. They have no time for market-driven messages. They want “the real thing”, even if it is not perfectly comprehensible. They can manage some uncertainty, but no hypocrisy.

They have worked in organizations that have aligned mission, vision and values with strategy, tactics and reporting. They know that this can be done (well-enough). They want deep structures that persist, not shallow messages that quickly evaporate.

They value unity, integration and the whole. A complex system must work with its parts. They have seen this in action in many realms and expect no less from religion.

They value transparency, honesty and openness. In a competitive, commercial, secular culture, they wrestle with hucksters every hour. They need something they can fully trust in their religion. 

Charles Taylor outlines the historical development of “authenticity” as a primary moral value in the book noted above.

The “Individual” Matters

Millennials value tolerance, respect, equal rights, and personal identity. They expect to be treated as fully equal humans in all dimensions. They have seen, experienced and achieved much. They have been given the opportunity to contribute meaningfully to organizations at young ages. They cannot tolerate irrational delays, politics, insider cliques and power, undue hierarchies, risk aversion, prejudices, waffling, consensus building, history worship, or tribal knowledge. 

Charles Taylor devotes one-half of his book to the lopsided development of individualism versus the community or religious dimensions of life. This is the culture we inhabit and to engage Millennials, we must meet them where they live.

Summary

Religious belief, belonging and behavior have declined in the US for 50 years, especially reducing the attractiveness of the mainline Protestant denominations. The decline is mostly a generational decline, with newer generations much less attracted to religion. For mainline Protestant denominations to survive the 50% to 75% decline in membership, they must find ways to attract, engage and retain younger generations. The US remains an outlier for its high degree of religious engagement among economically advanced nations. The decline of mainline religions seems to have bottomed out, while the 1990’s growth of evangelical denominations appears to have been a temporary event. Younger adults still seek meaning in life, including connection to the universe, eternity and God. Their world is much different from the world in 1960, 1980 or 2000. Religious organizations must meet them where they live. Mainline Protestant churches are well positioned to maintain their core beliefs and connect with these demanding “seekers”.

https://www.resourceumc.org/en/content/how-to-attract-millennials-to-your-church

https://get.tithe.ly/blog/why-cool-church-is-no-longer-working-with-millennials-and-gen-z

https://www.reformedworship.org/blog/where-do-millennials-go-church

6 Reasons Why Millennials Aren’t Attracted to the Church

https://www.resourceumc.org/en/content/5-key-millennial-research-findings-churches-should-know

Congregational Strategy – 2

A complement to Treacy and Wiersema’s 3-way “operations excellence, product innovation and customer intimacy” approach to strategy is Richard Schonberger’s “universal customer needs” approach: QSFVIP. Brand value is added when an organization consistently delivers value to a target market.

Quality

Are the Bible, theology, creed and messages from the pulpit and programs generally consistent?

Are they expressed in ways that clearly communicate the essential beliefs, moral values, church operations and expectations of members?

Would members and visitors agree that “what you see is what you get”?

Are the programs and services offered consistent with the stated beliefs?

Are the congregation’s local branding, mission, vision, values and communications aligned with denominational statements?

Do the congregation’s members “walk the talk”, putting their faith into practice?

Does the congregation address “difficult” or “controversial” topics consistent with its stated beliefs?

Are the sermons and programs relevant to today’s highest priority needs?

Are the sermons and programs relevant to all groups of members and prospective members?

Do the sermons and programs address thinking, feeling and action dimensions of human experience?

Does the organization have an effective quality review and improvement process for sermons and programs?

Speed

Do church services, programs and operations respect the time of participants?

Are church programs effectively scheduled in advance, shared virtually, and recorded or summarized quickly?

Are emerging congregational needs addressed quickly?

Are visitors engaged quickly and effectively?

Are new members engaged quickly and effectively?

Are missing or low participation members engaged quickly and effectively?

Are prayer requests met immediately?

Does the church respond to individual care, prayer and financial needs quickly?

Flexibility

Does the congregation understand the current priority needs of major member groups?

Does the congregation offer worship services and programs that meet the needs of various major member groups?

Does the congregation effectively adjust long-term and annual planning to meet changing community needs?

Does the congregation take advantage of ecumenical and secular input and resources?

Does the congregation welcome and value conflicting opinions, doubting Thomases, and devil’s advocates in its deliberations?

Has the congregation considered controversial issues and evolved some of its views upon further consideration?

Does the congregation consider new scientific results?

Value

Does the congregation prioritize its program investments to only deliver those with the highest benefits?

Has the congregation identified its “target audience” and refined services and programs to match?

Have the very highest priority spiritual needs of members and prospective members been defined and programs adjusted?

Has the church evaluated its competitors for the time and treasure of members and prospective members and focused its programs and services to meet only the spiritual and unmet needs?

Are the target market, brand and products of the congregation clearly aligned?

Do the brand characteristics and communications closely align with the beliefs and programs of the congregation?

Do members and prospective members receive what they expect based on congregational creed and marketing in programs and services?

Does the church address both earthly and eternal needs?

Do the congregation’s programs and experiences effectively transform members to devote their lives to God?

Does the church offer clear apologetics that actively address non-Christian answers?

Does the church operate effectively within ”A Secular Age” whose default assumptions are “God is dead”, no supernatural dimension, materialism, subjectivity, relativity, skepticism, radical Nietzschean individualism, created identity, existentialism, Rousseau’s naturally good man and modern capitalism?

Does the church have a low barrier to engagement?

Information/Transaction Costs/Risks

Does the church have clear requirements for membership? Attendance, participation, baptism, belief, contributions, behavior, feedback, penance, confession, obedience, loyalty, prayer, dress, time, activities, personal growth, improvement.

Does the church reject “cheap grace” and make clear the expected commitments?

Is it easy to donate?

Does a single website provide easy access to all program options?

Does the church have clear channels for requests and communications?

Does the church provide clear moral standards and enforce them for members?

Does the church provide programs that address financial and life choice risks?

Does the church provide resources to members in need?

Personal Relations

Are members engaged in small groups?

Are members personally connected with at least one staff member?

Do visitors and prospective members feel that the church welcomes them?

Do the staff, deacons and Stephens’ ministry identify and meet members’ needs?

Are members engaged in recurring activities like greeting and ushering?

Do children interact with caring adults?

Do members believe that the pastoral staff would do “anything” for them?

Congregational Strategy

https://www.npr.org/sections/thetwo-way/2018/01/05/575932533/sears-kmart-and-macys-will-close-more-stores-in-2018

What does American retail and business strategy have to offer the declining Mainline religions? First, an undifferentiated strategy of serving “everyone” is doomed to failure. Kmart, Sears and JC Penney could not create a differentiated strategy. They died. 

Marshall Field had a better approach.

Second, the mavens of corporate strategy offer a simple framework for addressing the “needs” today. Michael Porter is the king of corporate strategy.

Kaplan and Norton delivered insights on how to link strategy to operations.

Treacy and Wiersema consolidated this into just 3 dimensions.

A successful, disciplined organization must choose. It cannot be “all things to all people”. It must choose one of 3 general strategies. It must choose a subset of customers, not everyone.

Businesses are very highly motivated to find the most effective strategies and tactics.

One effective strategy is “operational excellence”. Be so cost effective at delivering your goods and services that you can charge the lowest price and still make a great profit. For a church, this would mean:

Low contributions, donations, tithing and specific opportunity funding.

Low price of entry. No creed. No adult baptism. 

Low ongoing commitments. Low church attendance. Low volunteering. Low service. Low small group engagement. Limited liability.

Low constraints. No confession. No evaluation. Low prayer. 

This is a critical dimension. Do you want to retain nominal members? There is a possibility that they will become engaged.

Do you wish to offer “cheap grace”? Lower the bar to entry, but higher the bar to membership?

Product innovation is a second winning strategy. Define a religious perspective that is different from those of others.

More liberal versus conservative.

Emphasize thinking, feeling or doing.

Emphasize modern prophets and interpreters or older ones.

Internal belief versus social response and participation.

Earthly life or eternal salvation.

Mysticism.

Community.

Love.

Deliver specific services: children, adults, poor, immigrant, counseling, small groups. adult education. 

Full service.

Large or small. Known or invisible.

Third, an organization can emphasize “customer intimacy”. We know what you want and will deliver it in personalized portions.

For a church, this can mean:

Smaller congregations.

More “congregational care” staffing and volunteers.

Greater emphasis on small groups and frequent volunteer participation.

More “intrusive” style of reaching out.

Different services for different life cycle ages.

Treacy and Wiersema really emphasized the second and third strategic dimension. They argued that you should “choose” your primary customer base. Like the failed retailers, a central, “all of the above” strategy is doomed to failure. Choose a customer group and organize your products and services to exactly, precisely meet their needs. Customer groups could be defined and served:

by age, life cycle.

geography.

class, income, profession.

active or passive religious participants.

historical religious background or skeptics, secularists.

long-timers or newcomers.

religious views. close fit or searching. liberal or conservative. 

activity or engagement level.

Is this segment growing or shrinking?

Does it greatly need church services or is it apparently self-sufficient?

Do the existing assets and programs of the church meet the group’s needs?

In the corporate world, the trick was to identify and serve the groups that could buy the most and deliver the greatest profit for existing and adjacent products and services. In the religious world, the key is to realistically determine what an existing congregation and denomination can offer to a world that expects its needs to be met.

https://www.christianitytoday.com/news/2021/july/mainline-protestant-evangelical-decline-survey-us-nones.html

https://religionunplugged.com/news/2023/6/12/just-how-bad-is-denominational-decline

https://clearlyreformed.org/lessons-from-mainline-decline/#:~:text=From%20a%20membership%20peak%20of,congregations%20and%20dropped%20four%20presbyteries.

https://www.newyorker.com/news/daily-comment/the-unlikely-rebound-of-mainline-protestantism

Human Progress: Accumulate and Innovate

https://www.cnn.com/2016/03/17/world/gallery/tbt-albert-einstein/index.html

Human progress is based on 4 things, IMHO. We are able to abstract and generalize. We accumulate our lessons learned. We innovate. We combine our structured, accumulated knowledge with innovations. Creativity and innovation get most of the attention. Yet, the accumulation of our practical and theoretical experience in language, books, records and equations may be equally important. The ability to switch “back and forth” between a fixed structure, history, religion and culture and new innovations may be the most important aspect of all. We have divergent and convergent thinking abilities. We use inductive and deductive reasoning. We intuitively prefer “either/or” but can manage “both/and” logic. The modern history of mankind’s progress points towards the importance of creativity and “both/and” logic.

Abstraction is a relatively recent phenomenon. Democritus imagined atoms, smaller and smaller particles. Heraclitus imagined all as change. The Greeks imagined earth, water, air, and fire beneath everything. Pythagoras and Euclid provided geometric proofs and ideal figures. Aristotle offered a powerful version of formal logic. Plato defined the “forms” and the ideal realm that stands above our experienced reality. Descartes defined mind versus body and the Cartesian coordinate system. Newton rationalized the universe in terms of algebraically defined laws. Kant defined pure logic and the limits to pure logic. The great appeal of abstract rules and an implicit mechanical universe remains to this day. The “Enlightenment” produced new politics, economics, culture, science and religion based upon these powerful insights.

The accumulation of knowledge has occurred in a surprisingly wide variety of forms. Life in DNA. Sexual reproduction. Man’s biological memory. Human consciousness. Spoken language. Music. Myths. Written language. Culture. Laws. Accounting systems and records. Religious practices. Architecture. Books. Libraries. Scribes. Printing. Histories. Universities. Experimental science. Prophets. Peer-reviewed journals. Scientific societies. Mass media. Recordings. Radio. Video. Internet. Wikipedia. Zoom. 

The history of innovation is well known. I want to highlight the general trend away from simple, atomistic, “either/or”, static views to more complex, multi-level, “both/and”, dynamic, organic views that provide much better insights into our real experience.

Physics has moved from statics to dynamics. Classical mechanics has been replaced by complex, probabilistic quantum mechanics. The fixed, static, deterministic perspective has been replaced by Einstein’s relativity. In general, deterministic views are replaced by probabilistic views. The solid atoms have been replaced by waves and fields. Light exhibits both wave and particle behaviors. Heisenberg says we cannot measure everything. The background framework of an “ether” is no longer required. The mathematics required to describe physics has moved from algebra to multi-variate calculus to string theory. Only a handful of people truly understand the frontiers of physics in the last 100 years. 

Mathematics has advanced wonderfully in the last 500 years. Newton and Leibniz invented the calculus. Man could now measure, describe, imagine and control changes through time. There is an equation underlying all activities that can, in theory, predict the future and explain the past. Dynamics can be described. Three-dimensional Euclidean geometry was superseded by multiple-dimensional geometry, Riemann curved space and fractals. Probability theory was developed to clearly describe apparently random activities, providing a solid basis for evaluating the results of experiments. Set theory evolved to encompass all of mathematics and logic, including various conceptions of infinities. Goedel’s 1931 “incompleteness theorem” undercut Russel’s attempt to define a single, bottoms-up, certain, powerful mathematics.

Biology evolved from collecting, illustrating and categorizing specimens to Lamarck’s deterministic evolution to Darwin’s evolutionary survival of the fittest perspective. Society increasingly adopted a biological, process, systems theory perspective in place of a physics, mechanical, materialistic perspective. Nature versus nurture became nature and nurture. The details of genetics is better understood as a very complex process involving multiple genes and other structures.

In philosophy, Hegel defined his dynamic thesis, antithesis, synthesis model. History now ruled. Eternal universals were much less likely. Multiple perspectives were elevated. Certainty was less likely. Marx tried to use Hegel’s general framework combined with an economic, materialist determinism but he failed.

In practical technology, we have seen the rapid accumulation of knowledge. We have also witnessed the great importance of “both/and” solutions. For example, ships and automobiles required the invention of a clutch that provided both solid propulsion and slippage. Powered vehicles first required rails but were turned loose as motor carriages. Wheels evolved from steel to rubber to accommodate shocks, turns and rough roads. Vehicles added suspension systems. 

In economics, we advanced from mercantilism to comparative advantage and free trade. We left behind land, labor or capital as the only sources of value with the insights of the marginal productivity economists. We moved from static to dynamic perspectives and focused on the determinants of growth in advanced and developing nations. Keynes demonstrated that national economies were more than the sum of individual markets and that self-regulating equilibriums were not inherent in a market system. 

Computer systems have evolved from fully defined linear and logical systems to massively parallel systems capable of artificial intelligence and spoken interaction with humans.

Businesses have replaced assembly lines and Taylor’s experiments with a deeper understanding of individual tasks in probability terms and the sequence of events in any process. Firms have embraced Japanese style process management and improvement, delivering constantly improving results. Supply chains span the globe. Project management is now “agile”. Strategic planning is no longer deterministic, but focused on mission, vision, values, strengths, weaknesses, opportunities, threats and culture. Investments are considered within the framework of portfolios of risks and returns. Entrepreneurs and leaders are valued above technical and professional experts.

For many, religion has evolved from a legal, literal, deterministic perspective to one that emphasizes the principles, insights, opportunities, feelings, experiences and possibilities of a given creed, despite the loss of absolute certainty in a “Secular Age”. 

As humans we prefer a simpler, more deterministic view of the world. Yet the world shows us that it is more complex and that we will never fully understand it. 

The Ethics of Authenticity / The Malaise of Modernity (1991) – Charles Taylor

https://en.wikipedia.org/wiki/Charles_Taylor_(philosopher)

Introduction

It’s 1991, heavyweight Oxford philosopher Charles Taylor is gaining popular recognition for his pathbreaking 1989 work “Sources of the Self”, a bold attempt to describe the current “self” and where it came from. He was invited to deliver the Massey Lecture in his home nation Canada, which he titled “The Malaise of Modernity”. The Berlin Wall fell at the end of 1989, ending the cold war. Ronald Reagan (1981-89) and Margaret Thatcher had abruptly ended the expansion of the state and the possibility of a counterculture; or had they?

Taylor argues that the “logic” of technology, science, economics and bureaucracy, which he terms “instrumental reason”, continues to grow in influence; larger national state or not. He argues that a historically radical “individualism” has grown throughout the post-war years, generally unexamined. Finally, he notes that these two trends combine to threaten Western representative democracy. 

At the time, popular culture, reflected in TV shows like Dallas and “Lifestyles of the Rich and Famous”, celebrated the victory of the “neo-liberal” center-right and looked forward to a glorious future. In 1992, Francis Fukuyama proclaimed “the end of history”, with Western style liberal democracy and mixed market capitalism extinguishing the threats from fascism and communism. Taylor was quite pessimistic about the cultural challenges of the present, but optimistic about the long-term possibilities.

Taylor is often grouped within the diverse “communitarian” collection of philosophers and social scientists who argue that “classical liberalism” is inherently too oriented towards the individual and neglects the community dimension of life and philosophy.

https://en.wikipedia.org/wiki/Communitarianism

I. Three Malaises

Life is good, but social critics still complain. What ails the public? What “losses” or threats are being felt by the sensitive? First, the counterculture may have been buried in 1969 or 1972 but one dimension continued to revolutionize the Western world. Individuals were not giving up on “free choice” in any dimension. Speech, career, lifestyle, college, city, religion, politics, media, language, dress, etiquette, travel, leisure, gender, marriage, and child rearing choices. Twenty years of freedom had resulted in a new cultural norm of tolerance for individual choices. Nietzsche may have declared that “God is dead” in 1882, but it took a century to percolate through to large numbers of Western citizens. The post-war period witnessed a conservative cultural and religious rebound, but it was not sustained. 

Taylor contrasts this radically new moral freedom with the prior 20 centuries. There are certainly advantages to freedom, especially removing the restraints of political, religious, social and economic institutions from individuals. Few people want to turn back the clock and re-install the static, hierarchical, controlling, prejudiced society. Yet, the individualistic transformation through the Renaissance, Enlightenment, Protestant Revolution, Scientific Revolution, American Revolution, French Revolution, and Russian Revolution had not been a uniform march of progress. Individuals had lost their well-defined place in an orderly, meaningful universe. 

The new individualism, deeply rooted in Jean-Jacques Rousseau, attempted to rebuild this secure place by returning to the allegedly positive state of man before society had corrupted the individual. The individual was invited to look within to discover their innate goodness and role in society. By 1991 the post-war “therapeutic culture” was very well advanced. Individuals had “discovered themselves” and they liked this new freedom. They looked to counselors and educators to help with their personal growth. Many critics responded to this new approach quite negatively, calling it mere self-centeredness.

The growth of size, scale, trade, complexity, science, process, dynamics, technology, computers, finance, capitalism, business, machinery, industrialization, urbanization, law, and transportation in the 20th century greatly elevated the role of “instrumental reason”. The technical control of nature. New production methods. Cost/benefit ratios. Scientific finance. Optimization. Operations research. New technologies. Processes. Systems. Re-engineering. Social sciences. Experimental psychology. Communications. Every dimension of life can be rationalized and improved. 

The scientific, urban and industrial revolutions were met by the Romantic reaction in the 19th century. Nationalism, art, music, nature, anthropology, modern poetry and literature, history, culture, language, and customs. Hegel, Marx, Freud and Jung. Methodist, Baptist and Pentecostal religious options. In the 18th century Kant asserted that man must be an end, not merely a means to an end. Humanity reacted strongly against the threats to its inherent human dignity.

Like many philosophers and social critics since 1850, Taylor worries that the market, bureaucracy and technology will become dominant over human and moral dimensions. The methodologies are highly effective and widely applied. They are continually improved. The market and bureaucracy have direct political power and influence. Mostly, Taylor worries that the ubiquitous use of these tools elevates them to become the ENDs of society. Cost/benefit. Optimized processes. GDP. GDP growth. Scientific progress. New patents. Life expectancies. Controlled risks. Optimum portfolios. He also worries that only quantitative factors that fit into the formulas will matter. Morality has to work very hard to even be considered in this world.

The widespread use of instrumental reason in markets and bureaucracies leads to a limited range of choices for individuals, employees, bureaucrats, politicians and voters. Most people can only think in terms of rational control of inputs to produce outputs. The consideration of the most valuable outputs is undermined. The scale of the political process undermines the incentives for participation. The “individualist” mindset removes citizens from political participation. Instrumental reason demonstrates effective “cause and effect”, but political participation does not produce such direct returns. Individuals lose faith in the political process. 

II. The Inarticulate Debate

In 1991, without any public debate, we now live in a world that prioritizes each individual’s search for his own unique inner purpose, meaning, ends, talents, insights, creativity, feelings, intuition, identity, possibilities, strengths, and opportunities.

Each person should be true to themselves. Per Maslow they should aim for self-actualization. This is a subjective world. Each person is empowered to pursue their own goals. Others must not interfere with this choice. Tolerance is elevated to a very important social value. 

Social scientists explain the increased individualism as part of economic, scientific, urban and industrial changes. They avoid moral discussions.

Taylor wants to elevate moral considerations. What does a radical individualism mean for morality? Is moral subjectivism valid, in any way? Can the individual be moral apart from his relations with individuals? Can the individual be moral apart from his relations with society? Truly radical individualism cannot be moral in Taylor’s view. The individual cannot make significant others merely tools, nor can he ignore the moral preferences of others.

Is moral relativism consistent with other values? Taylor says “no”. Choose any basis for a moral world view. Relativism cannot be supported. 

III. Sources of Authenticity

Rousseau is most important. The individual is inherently good. He is altered by society. He has an opportunity to become aware of the influences of society and overcome them. This is the extreme, utopian, positive individualistic view. The individual makes choices without regard to any external influence. The individual guards against the influence of external factors. 

Descartes assumed away everything except disengaged reason. No body. No society. No feelings. No actions. No relationships. No history. No art. No future. Hobbes and Locke created a world in which the individual rationally participates in the political. 

Taylor notes that the “inward turn” is not inherently solipsistic. St. Augustine described his internal turn which resulted in a connection with God and the eternal. 

Herder emphasized the original or unique dimension of each individual. 

IV. Inescapable Horizons

Taylor applies the usual logic against pure subjectivity, relativism and tolerance. You can have no true moral view unless you prioritize one view versus another or one set of values versus another. The pursuit of individual meaning and authenticity does not require that all final, considered moral views are equal. The individual’s moral views are inescapably influenced or determined by the views of others. We cannot develop moral views in isolation, we must have dialogues with others. 

There is a logical fallacy widely used. Choice is good. Diversity is good. Difference is good. Each option is good. These are merely assertions. They do not follow from any logical or values-based structure.

The individual’s process of discovery, creation and choosing is raised up to become a self-evident axiom of highest value. Taylor argues it is not self-evident and is not clearly supported by some other set of values. He says that it “could be” a highly valued part of life, but that position must be supported by some values that are defined outside the self, by the community or significant others or religion or philosophy, all outside of the narrow self.

V. The Need for Recognition

In this world of “finding yourself”, the individual also looks to others for validation and confirmation that their discovery, results, values, roles and identity are “good”. The individual cannot confirm his own journey or results but must turn to others. Self-discovery may be a highly valued good in our society, but it must be based upon something other than the self alone. The individual claims that universal human dignity supports his call for respect and affirmation. The postmodernists apply this logic to oppressed minority groups as well, claiming that they must be recognized.

Taylor dismisses the completely self-centered approach to self-discovery that rejects any need for external links to others, community, nature or God as logically incoherent. Just as Kant said that humans must be ends and not merely means, Taylor argues that external entities must also be ends and not merely instrumental means for the self.

Taylor identifies two ethical standards that are often asserted by promoters of personal growth. Each person has a right to pursue their own journey, so there is a need to limit that journey so as to not infringe upon the journeys of others. Intimate relationships are required to pursue an in-depth exploration of an individual’s inner self, capacity, resources, feelings and potential. Hence, respect for significant others is required.

Taylor returns to the “choice creates value” and “difference creates value” assertions. Some proponents of individualism argue that the fact that different people choose different “ways of being” directly makes them valuable and worthy of respect, reinforcing a universal tolerance. Taylor reminds the reader that there is no logical support for this view. Similar, some argue that men and women are equal or sexual orientations are equal because they are freely chosen. Taylor rejects this and requires that the argument return to a logical or moral basis for support. 

He extensively quotes Gail Sheehy’s “Passages” to illustrate the extreme individualistic view, “You can’t take everything with you when you leave on the midlife journey. You are moving away. Away from institutional claims and other people’s agenda. Away from external valuations and accreditations. You are moving out of the roles and into the self … For each of us there is the opportunity to emerge reborn, authentically unique, with an enlarged capacity to love ourselves and embrace others … The delights of self-discovery are always available.”

VI. The Slide to Subjectivism

Taylor admits that many pursue the narcissistic version of extreme individualism directly. They don’t need to rationalize or justify it. Self-fulfilment is a self-evident moral and ethical ideal for them. Once this version of “the good life” is seen, some will adopt it as is. This worldview makes life straightforward, no need to balance the self and others or the self and community or the self and pesky demands of external moral standards.

The more extreme versions are also promoted by social situations. The individualistic culture has many threads. The market and consumerism are individual oriented. Large organizations prioritize instrumental reasoning to reach individual goals. A market economy emphasizes transactions and contracts between individuals. Many religions have individualistic perspectives today. Science, technology and instrumental reasoning focus on spare logic and atomistic views rather than organic, natural, process, dynamic and artistic ones. Individualists treat community, friendship and religious connections as instruments of their world rather than more complex, transforming, multiway relationships. Mobility undercuts personal ties. Urban living promotes impersonal interactions. One can live a very individualistic life today.

Postmodernism, the descendant of Nietzsche, seeks to undermine or deconstruct all objective values or categories as mere tools of entrenched power groups. All values are merely created as tools. Why not create “freedom” as the main value and enjoy your role as the superman; creator of values, language and life? 

Taylor emphasizes the mixture of the Romantics and Nietzsche in the emergence of the self-creating artist as hero in the last century. This runs in parallel with the authenticity of personal self-discovery. Each person is unique. They pursue their special gifts through creativity and artistic production, experimentation, action and discovery. They do not imitate nature or copy existing models but create new languages, viewpoints, art, relationships, pottery, feelings, experiences, music, drama, travel, sport, etc. Expressive individualism is well described. Taylor supports this creative process, its outputs and the expansion of human capabilities.

He doesn’t support postmodernism when it only emphasizes the creative process but ignores any ties to moral values or philosophy based outside of the self alone. He disputes the need for the creative individual to automatically reject and fight against all existing forms of morality held by others or communities. He insists that the creative individual must be in dialogue with significant others and society in order to provide meaning and goals for the journey and to validate the journey. Taylor rejects the totally isolated individual model.

Taylor recognizes that the aesthetic perspective offers its own truth, beauty and satisfaction separate from the moral perspective. He sees this too as another opportunity for modern man to live an enriched life. He accepts that some individuals may prioritize the aesthetic perspective above the moral perspective but does not recommend it. He notes that authenticity is often proclaimed as its own goal by fiat or assumption. It is alleged to be a self-evident truth, goal and value not requiring a moral foundation, just like beauty. Authenticity and art become intertwined as forms of self-expression.

Taylor ends this chapter noting that an individual who truly buys into self-expression and self-creation can find a form of meaning and satisfaction in the journey and the sense of freedom and power which it provides. His complaint is that it logically cannot be isolated from other people and morality. When this is done there is no meaning remaining. There is only the self, an atom among an infinite and cold universe. The individual makes choice after choice after choice, but the choices have no meaning. The world becomes flat.

VII. The Struggle Continues

Taylor notes that critics such as Bloom, Bell and Lasch are correct to attack the extreme forms of egotistical self-fulfillment. He argues that attacking the overall expansion of individual self-exploration and growth is counterproductive. There can be no logically coherent merely individualistic philosophy. It must link to other individuals and some moral principles. The individualist genie cannot be put back in the bottle. Society as a whole, especially its thought leaders, must find a way to ensure that this connection of the individual to the community and logic occurs.

Taylor asserts that everyone, even the critics, must acknowledge that we live in a world where self-development, human potential and fulfilment are accepted goals and practices with value to individuals and society. The exact forms are not perfectly developed, but very few people are going to reject this approach to life.

He more positively notes that this path of development does provide opportunities for self-development and for social contributions. Individuals are encouraged to explore, create and live a fuller life. In an ironic way, the truly authentic journey requires greatly increased self-responsibility and self-control. The opportunities are so great. The responsibility to make wise choices, to interact with others, to consider moral frameworks, to link the individual and community, to combine freedom with commitment, to balance the claims on life is higher in a self-aware modern life.

The upside potential is great. The downside risk of a simple egoism is great. The tension between the higher and lower versions of this new path of life is great. Taylor argues that we are stuck with this situation, should not by gloomy, but should work to define the tensions, guide and encourage individuals on the high road.

VIII. Subtler Languages

Taylor returns to the journey of personal self-discovery and creation in parallel with the journey of the modern artist. The modern artist by 1800 had lost the common background of known and assumed literature, religion, culture and society. The artist was tasked with developing their own language, background, symbols, characters, plots and conclusions. The artist could not rely upon the reader, listener or observer to share a common understanding of the artistic background. The artist was forced to rely upon his own vision and experience, and then communicate that in precise ways so that the content and feeling would resonate with the consumer. This changed art into a very individual to individual format. The subject matter also often focused on the individual, BUT not necessarily so. Much great art continues to be about nature, the universe, community, the relation of the individual to others or the community.

The same contrast applies to the authentic journey of self-discovery. The manner of the journey is clearly subjective revolving around the individual. BUT the individual can find his relation to the community, nature, eternity, God, a larger order, neighbors, science, history, family, etc. The individual can find that the most important lessons are only secondarily about the self.

IX. An Iron Cage?

Taylor argues that instrumental reason/technology can be viewed as above. There is a long history of technology, science, economics and bureaucratic forms growing more complex, effective and controlling. They are supported because they work. The risk is that they replace the end goals of individuals, firms and society. Application of the decision-making forms becomes the end goal because they are, well, so efficient and effective. What other goal could there be?

Economic rationality, markets and bureaucracies, science and technology have become second nature, a background assumption in modern society. Individuals use their methods each day. This familiarity shapes our thinking in all realms. Yet, there has been a gut-level suspicion and opposition throughout the last 500 years. Analog, superstitious, grounded, habitual, traditional, organized, historical, religious creatures have resisted the creation of abstract forces that replace their familiar ways. The Luddites, Marxists, Utopian Socialists, Farmer-Labor party, romantics, science fiction writers and greens have all opposed the unchecked advance of technology.

Taylor outlines the extensive influence of instrumental reasoning as a background assumption in our society. He encourages us to look at the underlying moral frameworks that have supported technological progress and to consider this reasoning as merely a tool. He notes that disembodied reasoning in mathematics and computers is given a privileged place in our thinking but there is no good case for this view which was really just assumed one day by Rene Descartes.

“This is grounded in a moral ideal, that of a self-responsible, self-controlling reasoning. There is an idea of rationality here, which is at the same time an idea of freedom, of autonomous, self-generating thought”. Technology can be placed within the context of other moral principles such as benevolence and caring. The application of instrumental reasoning impacts real flesh and blood people, so this moral context matters.

X. Against Fragmentation

Radical individualism and dominating technology both threaten well-functioning democracies. The first simply ignores the need for community and political participation. The second makes impersonal forces appear so strong as to make political participation irrational. There is a vicious/virtuous cycle dimension. Lower participation results in worse results … More effective participation results in better results …

Finding a more effective middle ground of improved self-responsibility can help the individual, the community and politics. Finding a more effective middle ground regarding the unwarranted expansion of technology can help to re-establish moral and political principles as drivers of political debate and results. Taylor calls for a balance among the 5 competing areas of markets, government, social welfare, individual rights and democratic effectiveness. He argues that this is more effectively done at smaller scales, so decentralization is a key tool. He notes that success at any level can help to improve politics at other levels. Taylor is concerned that social trends can overwhelm institutions. Yet, he believes that intellectuals can help to clarify the role of ideas in shaping politics and culture. Better ideas can compete against simplistic models and slogans that don’t work for society. There is an unavoidable tension, a give and take, in society and politics. We have the ability to shape these debates for the common good.