Family Pet Ownership is Up to 70% from 56%

https://www.americanpetproducts.org/press_industrytrends.asp

People Invest Even More in Their Pets

https://www.iii.org/fact-statistic/facts-statistics-pet-ownership-and-insurance

https://www.americanpetproducts.org/press_industrytrends.asp

2020-21 was a positive, but challenging, year for the industry, which is working hard to adapt to a new environment.

Click to access 2021StateoftheIndustryPresentationDeck.pdf

https://petlifetoday.com/state-of-pet-healthcare/

Pets are Seen as Family Members

80% consider their pets to be family members. 85% of dog owners. 76% of cat owners.

https://humanepro.org/page/pets-by-the-numbers

Other research says 95% consider pets part of their family.

https://theharrispoll.com/whether-furry-feathered-or-flippers-a-flapping-americans-continue-to-display-close-relationships-with-their-pets-2015-is-expected-to-continue-the-pet-industrys-more-than-two-decades-strong/

The Veterinarian Profession is Healthy

Unusual Veterinarian Statistics — The Vet Challenges of 2022

Good News at Pet Shelters

In the last decade, animal intake is down more than 10% from 7.2M to 6.3M annually.

In the last decade, the number of animals euthanized has dropped by 60%, from 2.6M to 0.9M annually.

The failure rate has dropped from 36% to 14%, or 1/3 animals to just 1/7.

https://www.aspca.org/helping-people-pets/shelter-intake-and-surrender/pet-statistics

Growth of “No Kill” Shelters is a Big Success Story

https://bestfriends.org/about/our-story/no-kill-timeline

Charitable Giving to Animal Welfare Organizations is Growing

https://info.rkdgroup.com/aw2020benchmarks

Animal welfare giving is up 10% in the latest quarter.

Institute Index – E

Even before the pandemic, this philanthropic subsector was seeing 9% annual growth rate.

Click to access Giving-USA-2020-Slides.pdf

There are opportunities for significant charitable giving increases in this subsector, and strategies for securing greater support are clear.

Click to access Faunalytics-Blackbaud-Data-Report.pdf

Animal welfare organizations’ effectiveness is tracked, leading to more effective operations and opportunities for donors.

https://www.charitynavigator.org/index.cfm?bay=search.results&cgid=1&cuid=2

The Betty White Challenge may raise millions more for animals.

https://www.cnet.com/news/betty-white-challenge-urges-fans-to-donate-to-animal-shelters-in-late-stars-honor/